Tips to Increase Ranking and Website Traffic

It is worth cataloging the basic principles to be enforced to increase website traffic and search engine rankings.

• Create a site with valuable content, products or services.
• Place primary and secondary keywords within the first 25 words in your page content and spread them evenly throughout the document.
• Research and use the right keywords/phrases to attract your target customers.
• Use your keywords in the right fields and references within your web page. Like Title, META tags, Headers, etc.
• Keep your site design simple so that your customers can navigate easily between web pages, find what they want and buy products and services.
• Submit your web pages i.e. every web page and not just the home page, to the most popular search engines and directory services. Hire someone to do so, if required. Be sure this is a manual submission. Do not engage an automated submission service.
• Keep track of changes in search engine algorithms and processes and accordingly modify your web pages so your search engine ranking remains high. Use online tools and utilities to keep track of how your website is doing.
• Monitor your competitors and the top ranked websites to see what they are doing right in the way of design, navigation, content, keywords, etc.
• Use reports and logs from your web hosting company to see where your traffic is coming from. Analyze your visitor location and their incoming sources whether search engines or links from other sites and the keywords they used to find you.
• Make your customer visit easy and give them plenty of ways to remember you in the form of newsletters, free reports, reduction coupons etc.
• Demonstrate your industry and product or service expertise by writing and submitting articles for your website or for article banks so you are perceived as an expert in your field.
• When selling products online, use simple payment and shipment methods to make your customer’s experience fast and easy.
• When not sure, hire professionals. Though it may seem costly, but it is a lot less expensive than spending your money on a website which no one visits.
• Don’t look at your website as a static brochure. Treat it as a dynamic, ever-changing sales tool and location, just like your real store to which your customers with the same seriousness.
  
  
  Andy Ray Uppole is an artist from Peoria, Illinois that specializes in audio and video production, graphic design, commercial art, and creative consulting. You can contact him by calling 209.509.4120 or email him at subversiondesignsolutions@gmail.com

Advantages Of A Professional Web Design Vs Doing It Yourself

Your website says a great deal about you and your business. It can make the difference between making a sell and the consumer using another website for their purchase. It is quite possible to design a website on your own, but it isn’t always the best choice.

A professional web designer has insight about what consumers are going to focus on and how to set your site up to offer them exactly what they are looking for. They are also very skilled in how to promote various aspects of your website to help you generate even more sales.

Having a professional design your website generally means you won’t have to spend so much of your time focusing on this aspect of the business. Websites continually need changes and updates so you can see how that will eat away at your time. This means the navigation tools will often need revamping to keep up with such changes. A professional web designer is an expert in making everything fall into place. You want the consumer to be able to click and access on your website without having to consider how to make it happen.

A professional web designer does cost more than doing it yourself, but you can avoid common mistakes that plague do it your self website projects. A huge issue is the scripting of the website. It takes more than good spelling and grammar to make it interesting and attractive to the consumer. Graphic designs look great, but do you know how they affect the consumer? It may attract their attention but if it takes too long for the graphic to open they will likely move on to another website.

Andy Ray Uppole is an artist from Peoria, Illinois that specializes in audio and video production, graphic design, commercial art, and creative consulting. You can contact him by calling 209.509.4120 or email him at subversiondesignsolutions@gmail.com

5 Important Rules in Website Design

weWhen it comes to your website, extra attention should be paid to every minute detail to make sure it performs optimally to serve its purpose. Here are seven important rules of thumb to observe to make sure your website performs well.

1) Do not use splash pages

Splash pages are the first pages you see when you arrive at a website. They normally have a very beautiful image with words like "welcome" or "click here to enter". In fact, they are just that -- pretty vases with no real purpose. Do not let your visitors have a reason to click on the "back" button! Give them the value of your site up front without the splash page.

2) Do not use excessive banner advertisements

Even the least net savvy people have trained themselves to ignore banner advertisements so you will be wasting valuable website real estate. Instead, provide more valuable content and weave relevant affiliate links into your content, and let your visitors feel that they want to buy instead of being pushed to buy.

3) Have a simple and clear navigation

You have to provide a simple and very straightforward navigation menu so that even a young child will know how to use it. Stay away from complicated Flash based menus or multi-tiered drop down menus. If your visitors don't know how to navigate, they will leave your site.

4) Have a clear indication of where the user is

When visitors are deeply engrossed in browsing your site, you will want to make sure they know which part of the site they are in at that moment. That way, they will be able to browse relevant information or navigate to any section of the site easily. Don't confuse your visitors because confusion means "abandon ship"!

5) Avoid using audio on your site

If your visitor is going to stay a long time at your site, reading your content, you will want to make sure they're not annoyed by some audio looping on and on on your website. If you insist on adding audio, make sure they have some control over it -- volume or muting controls would work fine.

Andy Ray Uppole is an artist from Peoria, Illinois that specializes in audio and video production, graphic design, commercial art, and creative consulting. You can contact him by calling 209.509.4120 or email him at subversiondesignsolutions@gmail.com

How to run a successful flyer marketing campaign and why is graphic design, marketing, and printing of your flyer important.

As I'm sitting here this morning I started thinking, "I wonder if people know that there is more to flyer design, printing, and marketing than just handing over color flyers to random people on the street?" To be highly effective and ultimately successful with your flyer marketing campaign, you need to take highly planned deliberate actions that increase the chances of responses to your flyers. If you want a little help on how to do this, then read on. I am going to show you some great tricks here in this post that will help you effectively run your flyer marketing campaigns. Your time in flyer design, printing, and marketing should become a little easier and better once you go through all these steps.

1. Base your designs and copy on research – One of the most crucial parts to an effective flyer marketing campaign is the composition of the design and text marketing copy. For those two main elements to become hugely effective at their job, you will want to base their creation from actual market research.
By having some intimate knowledge about your market, the readers and their preferences, you can effectively create the ideal design and content that will make those people respond more readily. That is why you should not be lazy and not do market research. Take the time in getting important data so that your flyer marketing campaign becomes a lot more effective with more powerful designs and marketing copy.

2. Print as many flyers that you can afford – Another important trick to run an effective flyer marketing campaign would be to print as many flyers as you can afford. This may sound simple, but in reality it is one of the best things you can do. Simply put, the more flyers you deploy, the more people you can reach and of course the more successful you can become. So do not be afraid of pushing the set resources for flyer printing to its limit. Believe me, each flyer printed will pay for itself overall. So print as many as you can.

3. Go for key high traffic areas first for deployment – When it comes to deployment, you can be more effective with your color flyers by first going for key high traffic locations. This ensures that your best efforts are driven to distributing those flyers to the most people in one location. So make sure that you deploy first at those large high traffic areas such as bus stations, train stations, community areas, public parks, and even sporting arenas. You’ll have a faster time getting those flyers picked up in those places and then once done, you can deploy the remaining color flyers to other likely locations.

4. Redeploy and repeat if possible – If you still have a lot of custom flyers after your main deployment, it never hurts to redeploy and repeat your efforts if possible. Some readers may actually ignore or totally miss the whole point of your marketing flyers. By repeating the distribution of your custom flyers, you can reinforce what you are saying and hopefully get through to those others who were slow to respond. This works to a great degree actually getting you an extra 5-20% more responses that you would otherwise would have lost.

5. Get feedback, update and improve – Finally, an effective color flyer is a dynamic and adaptable custom flyer. If you want your marketing to continue succeeding for a long time, you should always get feedback from your flyers and then continually update and improve your design and content for every batch of flyer printing. This more dynamic kind of design habit helps you always be competitive with your flyers, giving you the most out of your investment in flyer printing.

Now that is how you run an effective flyer marketing campaign. Do all of the steps detailed above and you will get almost guaranteed results from your effective flyer printing.

Andy Ray Uppole is an artist from Peoria, Illinois that specializes in audio and video production, graphic design, commercial art, and creative consulting. You can contact him by calling 209.509.4120 or email him at subversiondesignsolutions@gmail.com

Why are business cards important and what does graphic design, marketing, and printing services have to do with them any way?

Business people are always lecturing the importance of networking. While these same people have joined a number of social networking sites like facebook, twitter, and linked-in they are forgetting the importance of passing out traditional business cards.

Building new relationships face to face is just as important as building relationships with the internet and other venues. One of the best ways to secure a face to face connection is by exchanging business cards.
Business cards are the best way to make sure that potential clients and associates have your contact information. These cards state your name, phone number, employer, position, and other important contact information that can be easy for others to forget. Giving these cards ensures that acquaintances will remember your name, while making them feel comfortable with contacting you in the future, since most professionals give out business cards as a means of opening the lines of communication.

What Your Business Card Says About You

A business card is often the first impression that a new acquaintance will have of your company this is why it is so important that you have a well designed business card that was executed by a true professional designer . A plain, generic business card will generally not leave a great first impression. However, a sturdy, professional card will enforce the impression that you are a successful individual. Therefore, professionals need to view their business cards as a representation of themselves, since that is exactly how they appear to others.

Important Information to Include on Your Business Card

In the past, professionals simply placed their logo, name, position, employer, phone number, and address on their business cards. However, in more recent years, that information is usually not enough.
People are now including their website, email address, and the address to any social networking sites they are active on. If you or your company has a Twitter, Linkedin, or professional Facebook account, be sure to mention it on your card. This is a great way of raising awareness and getting clients and potential clients more involved in your business. Remember to have your business  card made to be as memorable as possible and one that represents your personality as best as possible.

Business cards are one of the best ways to make a lasting impression and ensure that clients know exactly where you can be reached. Choosing a high quality, well designed business card will not only be a great representation of you, but of your overall success as a professional.

Andy Ray Uppole is an artist from Peoria, Illinois that specializes in audio and video production, graphic design, commercial art, and creative consulting. You can contact him by calling 209.509.4120 or email him at subversiondesignsolutions@gmail.com