Friday, February 26, 2021

The Importance of Business Planning

 

Most people do not realize how important a business plan is for anyone starting a new business, already in business, trying to get a loan, and critical for anyone seeking funding from a venture capitalist like those guys on ABC's Shark Tank. The business plan needs to be comprehensive and well thought out. Business plans are standardized and contain sections that include an executive summary, objectives, a mission statement, descriptions of products and services, market planning, management structure, ownership type, customer life cycle, market analysis summary, your marketing strategy, and even your resume. 

Individuals could choose to hire a professional to write a business plan for them or they can attempt to write their own making use of business planning software or books that are available on the market. I would recommend reading the book, Your First Business Plan 5th Edition by Joeseph Covello and Brian Hazelgren. I have found this to be an excellent primer on business and business planning. It convers topics such as Return On Investments and Shadow Testing.

A market evaluation is a useful analysis in the planning of a company’s success. It is a big undertaking but is invaluable. To conduct a proper analysis, consideration needs to be given to a range of areas including expected sales figures, marketing goals, advertising content, and the media mix being utilized. Firstly the original marketing goals need to be examined and it has to be ascertained whether the business can quickly and effectively gain enough market share to generate revenue. If this is not possible on paper it will never take off.

An analysis of the competition can be the most difficult section to work on when undertaking the writing of a business plan. Before analyzing the competition they have to be investigated and before that can be done they have to be found. There are many resources online you can use to start. Manta.com happens to be one of my favorite tools. To analyze the competition it is necessary to determine what market or market segments they serve and what benefits they offer. It is necessary to determine why customers buy from them and also to gather information about their products and or services, their pricing and promotion.

With high failure rates for new business, it is obvious that to succeed new businesses need all the help they can get. Proper planning is vital. Do your research. 

Andy Ray Uppole is an artist from Peoria, Illinois that specializes in audio and video production, graphic design, commercial art, and creative consulting. You can contact him by calling 209-509-4120 or email him at subversiondesignsolutions@gmail.com 




Behind The Artist Spotlight - 20 Questions with Justin Lehmann




Behind the art blog artist spotlight aims to understand what makes artists artists from a fan and psychologist perspective by design and dives deep into their psyche. As a fan of the movers, shakers, and name takers I always wanted to know what was behind the noise individuals make in their chosen professions. When your really great at something they call it art! I've always wanted to know more. What's behind that, that sound, that lyric, that certain image they used, that “it” they have, that product, that idea, that story, that philosophy, that one thing or more that makes them what they are, and not just some other person. So I decided to ask. What is behind the art? Here is a list of 20 Questions that I have specifically designed to get to know those movers, shakers, and name takers.


This weeks artist spotlight high lights Justin Lehmann

  1. Who are you? My name is Justin Lehmann I am the Owner at Prairie State Genetix seed company.

  2. Where are you from? I was born in Peoria in 1981 and grew up in Pekin, Illinois on Windsor Street until about 2003.

  3. What do you do? Breed high quality cannabis strains and offer lots of select boutique crosses in regular and feminized form. I pheno select, backcross, reverse pollinate, seed and just help the plant to evolve. I love the plant. We don't grow the plant the plant grows us.

  4. How do you describe your self? I have been down many many roads in this life so I guess I would say I am humble, grateful and passionate about everything I do.

  5. How long have you been working in your industry? I have been growing marijuana since the 90's when I was a teenager growing it down in the backyard creek. But professionally I have been breeding cannabis professionally with a medicinal focus since 2008.

  6. Where do you work most at? In the garden of life man, dig it. I spend lots of time working with plants. But I also spend plenty of time online helping people by answering questions, working on the website, seed pack art and teaching people how to grow their own medicine when I can.

  7. What motivates you? By the growers that grow my strains in their gardens they motivate me to keep doing what I do. Maybe one day being legendary in my line of work would be cool also. Cannabis is a serious business we are talking about people's time, medicine, and hard earned money. This is all about people growing high quality stable medicine for themselves and others to enjoy.

  8. What inspires you? I am inspired by honesty and humility. My daughter inspires me every single day to stay alive and provide a stable future.

  9. What or who influences you? When I started growing cannabis in the 90's it was from my Dad Larry's seed that would fall out of his garbage bags in the dirt behind our shed. I was first inspired by Marc Emery. I use to read about him in High Times Magazine and then as a teenager I saw him once in one of my dad's Wall Street Journals and it all just kind of clicked on what I wanted to do someday. Told myself even back then in the mid 90's I would one day hitchhike to California and grow High Times looking buds.

  10. What are you passionate about? I am passionate about the plant and different genetics, teaching people how to grow, trading stocks, and being a dad.

  11. What sets you apart from other individuals in your field? I would say Prairie State Genetix provides a completely different experience when buying cannabis seeds. I am very much upfront, hands on, and answer all messages from anyone who reaches out. PSGx has established a brand new culture in regards to genetics. I tell people all the time "grow seeds from breeders you know that will actually take the time to answer your messages back." Haha.

  12. What is your favorite thing about the industry you work in? My favorite thing is getting pictures from the growers out there once they finish, cure, and smoke the strain finally. I like seeing two things crossed together there are so many steps and I get gratification from them all. I love to talk about bud. I love to see other people cross my strains with other genetics also here and there.

  13. What does your average day look like? Multi task... pretty much work with plants, trade stocks, and talk with people all day 7 days a week 24 hours a day. Ask anyone that knows me I live in a twilight zone of time.

  14. How do you face your challenges? I face challenges off intuition, confidence, and what I learned before from fucking up in the past.

  15. What are your strengths? I would say I am a communicator and I dedicate myself to whatever it is that needs to be done. Far beyond driven and driven by demons lol.

  16. What are your weaknesses? Patience, doing too much at once ,or asking for help.

  17. Where do you see your self in five years? 5 years... probably crazy, toothless, bald with dreads, and living on the Moon... lol... Naw I am not sure. I live one day at a time it's part of my program these days.

  18. If you could tell someone who wants to be like you one thing before they go into your industry what would it be and why? If anyone calls you a pollen chucker tell them to f@#$ off because every breeder has to start somewhere somehow.

  19. What should we know about you that we haven't talked about yet? I am a mycologist also... and have a micro dose maintenance product in a few U.S states currently called 7FLOWERx.

  20. Is there anything you would like talk about (anything at all) that is important to you? I am truly living my dream and love what I do... it doesn't even feel like work it is just life. I am thankful for everyone that has the confidence in PSGx to grow my gear. Thanks for having me I am flattered.

    If u would like to contact Justin visit his website www.PrairieStateGenetix.com


    Andy Ray Uppole is an artist from Peoria, Illinois that specializes in audio and video production, graphic design, commercial art, and creative consulting. You can contact him by calling 209-509-4120 or email him at subversiondesignsolutions@gmail.com 

Tuesday, February 23, 2021

YouTube Tips For Marketing Your Business Using Videos

    YouTube is the one of the largest search engines in the world and is the largest video search engine in. It is also currently owned by Google. Right now, there are millions of videos being viewed everyday and if you don’t tap into YouTube as a source of traffic and marketing medium for your business, you’ll potentially be leaving tons of money on the table.

Let’s look at some YouTube tips for marketing your business. The best way to market your videos is through viral videos. Viral videos are cool, interesting, and valuable videos that make people want to share them with their friends. Thankfully, YouTube allows for easy sharing on social media websites such as Facebook and Twitter, and also allows fans to subscribe to a video channel for the latest updates. 

Get a video up onto YouTube and tweak it accordingly. Make sure at the end of your videos there is a call to action so that you can tell your viewers to take the next action such as visit a website or follow you on Facebook or Twitter. 

In the description area, always include your link to your website on the first line of the first paragraph. This helps improve SEO and gets a free backlink to your website. It is also the first one of the first things people see when they watch the video. 

In your description area and title, make sure you include high search volume keywords so that people can find your content easily. YouTube ranks high in the search engines so by putting your content on YouTube, it makes your stuff much easier to find.

Last but not least, promote your videos to your list of followers. The more people that view your videos, the more eyeballs it will get because YouTube will feature more popular videos in the front of the searches.

Andy Ray Uppole is an artist from Peoria, Illinois that specializes in audio and video production, graphic design, commercial art, and creative consulting. You can contact him by calling 209-509-4120 or email him at subversiondesignsolutions@gmail.com 


The Upsell: How To Double Your Profits Using Video's

The Upsell 

    Do you know what an upsell? Most of us do and don't even realize it. Have you ever been to McDonalds and bought a burger, and then the server asks if you would "like fries with that?" Yep, that’s is an upsell! 

They are pretty easy to spot.

Here is an example from the online marketing world. 

    In the online marketing world, you can upsell your customers with other products of interest as well. Did you know that when a person buys a product, there’s up to a 50% chance that they would buy another product if the product complements your existing product line and they have the cash budget for it?

    This is where videos come in. You can double your profits using videos by using them as an upsell. As we all know, videos have a higher perceived value and can often be sold at a much higher price, because they are more expensive to produce. You can even increase your profits by turning your videos into CDs. The fact that the product is physical makes the perceived value even higher! 

    You can sell a video as an upsell to an e-book, audio course, or bundle them together with the e-book and sell it for a premium price. Videos can also increase your profits through helping you market existing products. This is done through the power of viral marketing. The more viral and sticky the content of your videos, the more people are willing to share them and this can help you grow your business faster easily.

    You should always bundle existing products with a video version, because people respond better to video products and they have a higher conversion rate compared to conventional e-books or other content. This makes this strategy a no brainer. Don’t leave money on the table!

Andy Ray Uppole is an artist from Peoria, Illinois that specializes in audio and video production, graphic design, commercial art, and creative consulting. You can contact him by calling 209-509-4120 or email him at subversiondesignsolutions@gmail.com 


15 Reasons To Join Affiliate Programs

There are HUGE benefits to promoting affiliate programs with your own homebased Internet business. Let’s look at 15 of the best reasons to join affiliate programs.


    There are HUGE benefits to promoting affiliate programs with your own homebased Internet business and now with COVID people are looking for extra income now more than ever. Affiliate marketing is one of the best viable options you can consider. So let’s take a look at 15 of the best reasons to join affiliate programs.

No Production Costs: The cost to develop and produce a new product is prohibitive for almost anyone who wants to start a home-based business. With affiliate programs, production costs aren't an issue. The product has been developed and proven - all on the merchant's nickel.

Low Cost Set-up: Compared with building a brick and mortar store, starting a home-based Internet business is relatively cheap. You can do this one your mobile device or you on your computer. Most people probably already have a desk, Internet-connected computer, cellphone, tablet, and word-processing software, which is all the equipment you may need to start making easy money from affiliate programs.

No Fees or Licenses: I often compare doing business as an affiliate, with distributing a line of products in the real world. The biggest difference is that the distributor must often pay for a license to distribute products within a limited geographic region. Affiliate programs, on the other hand, are usually free to join, and geographic market reach is limited only by the affiliate's ability to promote his website (affiliate link).

Sell Almost Anything: What isn't sold online? There are thousands and thousands of affiliate programs selling anything you can imagine. That makes it easy to find products related to your current, planned web site, or affiliates website.

No Sales Experience Required: When I started my business, I had absolutely no sales experience. That wasn’t a problem, however. The companies and bands I affiliated with provided excellent marketing material. Using their sales copy, products, and music, I was able to get my first affiliate site up in less than a day.

No Employees: Employee salaries are the biggest business expense. Although you may need or want someone to work for you on occasion, you'll never have to worry about hiring full or part-time employees while working as an affiliate marketer.

When you have a project you want to hire out, it is easy to find specialists in every computer-related field who can work for you from the comfort of THEIR own homes. You pay only for the project, and never have to worry about ongoing employee related benefits and deductions.

No Merchant Accounts: Setting up a merchant account is time-consuming and costly. However, affiliate marketers don’t need merchant accounts. Merchants bear all the costs for payment processing. As an affiliate, you’ll never lose sleep over chargebacks, fraud or losing your merchant account. All you need to get started usually is a PayPal and a checking account.

No Inventory: As an affiliate marketer, you can sell large items without storage concerns, even if you live in a small one-bedroom apartment.

No Order-Processing: Forget the problems associated with collecting and storing names, addresses, credit card numbers, etc. The merchant does all that!

No Shipping: The cost and hassle to prepare and ship products to customers worldwide could be staggering. Affiliates never have to worry about packaging supplies or postal rates.

No Customer Service: Do you hate the prospect of dealing with nasty people or customer complaints? Don't worry about it! The merchant handles them you know what's for you. 

Make Money While You Sleep: What other business allows you as a sole proprietor to keep your doors open and keep making money even when you take breaks or after you go home for the night?

Worldwide Marketplace: The Internet is the world's largest marketplace (duh). You can drive more visitors to your online store in a day, than a small-town merchant will see in his or her brick and mortar business in a year. That is more do-able now more than ever.

Minimal Risk: The product you chose isn't making money? Move on. Scrap it! Take down your links and promote another! It's that easy. There are no long-term contracts binding you to products that don't sell.

High Income Potential: If you have a job, your salary or hourly wage is probably pre-determined. Maybe there's not much, other than working overtime, that you can do to increase your income. Maybe there is no room for personal growth, etc. With your own affiliate business on the Internet your income potential is limited only by your desire, effort and imagination. 

No other business is so inexpensive to start yet offers such high profit potential without investing years of labor. Affiliate programs enable you to work from Almost Anywhere in the World!

Andy Ray Uppole is an artist from Peoria, Illinois that specializes in audio and video production, graphic design, commercial art, and creative consulting. You can contact him by calling 209-509-4120 or email him at subversiondesignsolutions@gmail.com 



Monday, February 15, 2021

GameStop Is A Freak of Nature In The Business World For 5 reasons

 

So I get this email in my inbox at exactly 12:05pm on Feb. 14th...Here is the body of the email...more or less...

"GameStop is a dying business...But shareholders shorted the stock 2 weeks ago...and the financial leaders on Wall Street were nervous. The spike in stock price didn't represent GameStop's growth...and this whole stock situation proved one thing:

The financial markets are shaky...

Brick and mortar companies like GameStop are dying...And the stock market seems less reliable now. However, there is a way to make a big profit without relying on stocks or dying businesses..."

Then the email proceeds to sell you their latest info product, get rich quick scheme, or MLM...Let me break this down for you guys reading this.

GameStop is a flipping freak of nature in the business world for 5 reasons.

But first I need to tell you what short selling is.

The traditional way of shorting involves borrowing shares from a brokerage and selling them on the open market. Clearly, you want the value of the stock to decline, so you can buy the shares back at a lower price. Your profit is simply the price sold minus the price purchased - pretty straight forward (not really). Let's have the guys over at WallStreetSurvivor.com explain short selling to you.

Short Selling by Wall Street Survivor.com

https://www.youtube.com/watch?v=Z1LctxzEREE

I am not going to try to an explain why GameStop is over valued so I am gonna let investorplace.com do the talking for me, but please make note that it is OVER valued as it stands (or so they say). Please make note also that I am also not a licensed broker, this isn't legal advice, and all that other legal jazz...

GME Stock Is Still Over Valued Based On Fundamentals

https://investorplace.com/2021/02/gme-stock-is-still-overvalued-based-on-fundamentals/

Here are some facts about GameStop that make this business model interesting and something business leaders of the future should learn from.

1.) It's hybrid business Model

The hybrid business model is a mix of traditional product sales with the addition of hardware, software, cloud offerings, and other services via subscription. Customers are contracted to pay you a monthly fee for the delivery of these ongoing services. (there are also some other business mechanics at play here)

1.2.) Brick-and-Mortar Business Model

Brick and mortar refers to a physical presence of an organization or business in a building or other structure. The term brick-and-mortar business is often used to refer to a company that possesses or leases retail shops, factory production facilities, or warehouses for it's operations.

1.3.) A Reseller Business Model

Is a company or individual merchant that purchases goods or services with the intention of selling them rather than consuming or using them. This is usually done for profit. (Reseller Business Model - item acquisition standards cap at 33 percent of the market value for items purchased for resale.)

1.4) Retail Business Model

Pretty self explanatory you shop there. DUH!

This is how GameStop runs their operations and what made it a powerhouse. What they don't talk about is this...

2.) The Gaming Community

Please read my article on Community and Unity.

https://behindtheartsubversionart.blogspot.com/2021/01/community-and-unity.html

The online and offline gaming community is what pushed this company forward along with its hybridized business model. Gamers aren't going anywhere. This communities core consists of millions of 30 somethings that have been gaming most of their natural lives like my self and we enjoy going to physical locations and holding physical products in our hands. Not to mention good deals. This is why GameStop became huge in the first place and what other articles fail to talk about or analyze. 

As you can see we can all stand to learn from GameStop's hybridized business model. This model is great, because it gives the company many revenue streams that most retailers don't have and the diversity of those streams allows the executives to make changes within the organization lightening fast. For instance let us say there is an uptick in online sales only that isn't reflected through the brick and mortar locations balance sheets (DUH). We can then plan accordingly. Maybe we make cuts in our spending or make incentives for our customers to come into the store by enticing them with exclusive merchandise like NINTENDO has. I also can't get a used game from Walmart or even take it back if I don't like it mostly because of anti-pirating laws. However with GameStop I can purchase the game online, pick it up at the store, play it, and then sell it back to them at a fraction of the price in exchange for store credit or take the cash. You actually get more for the used game if you take the credit, because of the huge markup on games and consoles. They also can actually sell you a game or software title twice which equal double the profit. This is what makes this company special, why there are lesson's to be learned from them, and why hybridizing your business model is so important in today's economy. 

Andy Ray Uppole is an artist from Peoria, Illinois that specializes in audio and video production, graphic design, commercial art, and creative consulting. You can contact him by calling 209-509-4120 or email him at subversiondesignsolutions@gmail.com 






Friday, February 12, 2021

Behind The Artist Spotlight - 20 Questions with Murda Mason Bars

 


Behind the art blog artist spotlight aims to understand what makes artists artists from a fan and psychologist perspective by design and dives deep into their psyche. As a fan of the movers, shakers, and name takers I always wanted to know what was behind the noise individuals make in their chosen professions. When your really great at something they call it art! I've always wanted to know more. What's behind that, that sound, that lyric, that certain image they used, that “it” they have, that product, that idea, that story, that philosophy, that one thing or more that makes them what they are, and not just some other person. So I decided to ask. What is behind the art? Here is a list of 20 Questions (or more this time) that I have specifically designed to get to know those movers, shakers, and name takers.

This weeks artist spotlight is Murda Mason Bars:

1.) Who are you? Murda Mason Bars. My name is LaRondrich Rutherford. I was born on 6-23-86.

2.) Where are you from? I am from Peoria.

What neighborhood? Harrison.

Is your building still there? No they tore it down. 

3.) Favorite color? Black

4.) Favorite food? Hot Wings

5.) What do you do for fun? Make music in the studio.

6.) Least favorite thing to do? Go to jail. 

7.) What were you like growing up? Bad. I was never listening. Stealing. Playing video games. It was kind a boring. 

8.) Favorite video game? Mortal Kombat

9.) Favorite movie? Dead Presidents and Coming To America.

10.) Favorite sports team? Bulls and Bears.

11.) Favorite drink? Tequila. I like weed too. Is that considered a drug still? (No I hope not.)

12.) Favorite song? It's one of mine actually. It's called favorite song. You guys should check out Blessings and Places To Go also.

Watch Favorite Song here. https://www.youtube.com/watch?v=sEZnxbzykVE

Watch Blessings here.  https://www.youtube.com/watch?v=au1opBPkJ1o

Watch Places To Go here. https://www.youtube.com/watch?v=httSOUJYn1s

13.) Favorite artist? Lil Wayne

14.) Favorite track by Lil Wayne? Lights Out

15.) Who do you listen to? Lil Wayne, TI, Gucci Mane, Jeezy, and Lil Soldier.

16.) Do you listen to anything besides hip hop? Yeah. R & B and a lil country. 

17.) What motivates you as an artist? good music. 

18.) What do you like to write about? Life, girls, love, streets, you know Andy. 

19.) Weirdest place you have had sex? A hospital.

20.) When did your first track drop? 2005

What's the name of it? Hoover Boys

22.) Where has music taken you? All over really. Did a video in California with Masked Up Click. Went to Texas, Atlanta, Miami, Kansas at the Chief's and Royal's Stadium. I've played with Hypno Carlito, Do or Die, Shawnna, Raw Digga, SD, Country Black, Project Pat, Bone Crusha, Bo Deal, and Bushwick Bill of the Geto Boys.

23.) What was one of the coolest moments you have had as and artist? Played at South By South West.

24.) Anything you want to talk about? Anything at all? Just stay focused and believe. Put God first. Anything is possible. Don't listen to what people tell you. You can basically do whatever you put your mind to. Stay dedicated. Put more than your all into everything. Always dream big.

You can contact LaRondrich at masonbars11@gmail.com 

Andy Ray Uppole is an artist from Peoria, Illinois that specializes in audio and video production, graphic design, commercial art, and creative consulting. You can contact him by calling 209-509-4120 or email him at subversiondesignsolutions@gmail.com 


Tuesday, February 9, 2021

Quantifying The Blinking Universe Theory Through Human Bio-Mechanisms - Andy Ray Uppole

 

    In 2020 Richard Lighthouse published a series of papers under Creative Commons 4.0 International License titled Blinking Universe: 30 Technical Papers on Theory and Applications and a technical ebook that describes a simple experimental method for determining the blinking frequency of our physical universe called the Lighthouse Frequency. His method utilizes commercially available hardware, standardized engineering estimates, and it is concluded that the blinking frequency of our universe is approximately 1.1 THz (1.1 Trillion Cycles Per Second or 1,101,361,642,963.57 Hz). His work is ground breaking and the aim of this short essay is to emphatically quantify it through human biological mechanisms in the human eye and brain that go beyond the scope of his previously published works.

    In the science of biology a mechanism is a system of causally interacting parts and processes that produce one of more effects. Our human ocular system alone can be used to prove the Blinking Universe Theory out side of technical papers and mathematical formulas. The ocular system consists of the eye and it's central visual system. Light images from the outside pass through our cornea, the lens, and fluids then land upon the retina. Our retina then generates the signals passed by the optic nerve to the brain and this gets interpreted as vision. The images we see are made up of visible light with a wavelength between 400-790 THz (400-790 Trillion Cycles Per Second) and are reflected from the objects we look at back to our eye. Because the front part of the human eye is curved, it bends the light, creating an upside down image on the retina. However the way our brain turns the image right-side-up is still not completely understood. You can see how this system works in the diagram below. (The diagram shows a metal spring situated on a platform up-side-down, the yellow lines symbolize the light rays movements, the white curved line is a parabolic lens like the human eye, and the metal spring on top is now viewed as being right-side-up.)


    This same mechanism in the brain is at work when viewing a modern compact florescent light bulb or CFL as it is flickering on and off at a rate of 10,000 to 40,000 cycles per second. As well as fluorescent lamps with magnetic ballasts which flicker at the frequency of 100 or 120 Hz and is lit on both the positive and negative half-wave of a cycle. This same type of flickering is utilized in the modern 3D Television which uses a 120 Hz display and allows 60 images per second per eye. Since our brain gets confused or overwhelmed it decides to call the stimulus as being on much like I believe our minds to be working when the universe is blinking at a rate of 1.1 THz per second. Here are some examples of flickering.

Compact Fluorescent Bulb Flicker

https://www.youtube.com/watch?v=qtO68b6CsRk

Active Shutter Glasses 3d Tv Super Slow Motion

https://www.youtube.com/watch?v=15x4rIYgC8

    When we consider these facts it would seem that human bio-mechanisms in the eye and brain are designed to perceive a blinking universe as not blinking but as a remaining constant inside of the electromagnetic spectrum in which we inhabit and would also explain the phenomenon as light behaving as a wave and a particle at the same time (double slit experiment).

Sources:

Parabolic Lens Diagram Courtesy of Wired.

Electromagnetic Spectrum

http://en.wikipedia.org/wiki/Electromagnetic_spectrum

Right Side Up: Studies of perception show the importance of being upright

https://www.scientificamerican.com/article/right-side-up-2008-05/

Experimental Method For Determining of The Lighthouse Frequency

https://www.rlighthouse.com/store/p7/Experimental_Method_for_Determination_of_the_Lighthouse_Frequency.html

Double Slit Experiment

https://en.wikipedia.org/wiki/Double-slit_experiment 

Andy Ray Uppole is an artist from Peoria, Illinois that specializes in audio and video production, graphic design, commercial art, and creative consulting. You can contact him by calling 209-509-4120 or email him at subversiondesignsolutions@gmail.com 







Wednesday, February 3, 2021

Behind The Artist Spotlight - 20 Questions with Bradley Pack

 

Behind the art blog artist spotlight aims to understand what makes artists artists from a fan and psychologist perspective by design and dives deep into their psyche. As a fan of the movers, shakers, and name takers I always wanted to know what was behind the noise individuals make in their chosen professions. When your really great at something they call it art! I've always wanted to know more. What's behind that, that sound, that lyric, that certain image they used, that “it” they have, that product, that idea, that story, that philosophy, that one thing or more that makes them what they are, and not just some other person. So I decided to ask. What is behind the art? Here is a list of 20 Questions that I have specifically designed to get to know those movers, shakers, and name takers.


This weeks artist spotlight high lights the art of Brad Pack. 

  1. Who are you? My name is Bradley Pack. I'm a mediocre celebrity. Most people don't know me.

  2. Where are you from? I am originally from Pekin, Illinois. I've been all over the place and I even lived in Creve Coeur when I was young.

  3. What do you do? I am a commercial artist. I have done music, fine art on canvas, multimedia for businesses, and tattoos.

  4. How do you describe your self? Very different. Since I was young I have been told I was gifted. I used to have personal problems that isolated me from other kids. I used to be addicted to cocaine and have been to military boot camp. I finally found my self in art. Lots of therapy. I have been diagnosed with depression and use art as a coping skill. I like to share ideas, inspire people, and put smiles on faces.

  5. How long have you been working in your industry? Since I was 15 years old.

  6. Where do you work most at? In my home, outside, and right now I am working on cleaning out the garage for a larger space.

  7. What motivates you? Other artists I'm familiar with. I push my self beyond the “norm.” I see my potential. That is why I have been pushing my self.

  8. What inspires you? Nature inspires me, pop art, retro, contrast, negatives, and shadows.

  9. What or who influences you? Music. Deftones and Tool.

  10. What are you passionate about? I am passionate about music, family, social life with friends, other peoples art, and love.

  11. What sets you apart from other individuals in your field? The dark side to my art. The rich detail. I would call it extravagant. Its all done on the spot. (improvised)

  12. What is your favorite thing about the industry you work in? It keeps growing. It used to be more low key.

  13. What does your average day look like? Work on pieces as much as possible. I takes a lot of time.

  14. How do you face your challenges? I try to stay collected and have stamina while projecting my mind on to the canvas by remaining focused. Discipline.

  15. What are your strengths? I am easy going. As far as art goes...I feel my black and white work is the strongest.

  16. What are your weaknesses? Getting noticed and finding buyers.

  17. Where do you see your self in five years? As a goal it would be getting noticed. Not burning out. Gallery shows and hopefully getting a piece in a museum.

  18. If you could tell someone who wants to be like you one thing before they go into your industry what would it be and why? Take your time. Stay focused. There is always someone who is better than you.

  19. What should we know about you that we haven't talked about yet? I plan to use more technology. I want to go live online and film my self painting in the future.

  20. Is there anything you would like talk about (anything at all) that is important to you? There is a world before peoples eyes you can't see. There is an underground world of people. A conspiracy. Their activity uses people to source others to resolve things. A messed up world. Most people are oblivious to it and enjoy a care free life.

To learn more about Brad and view his art click the link below.