1. Base your designs and copy on research – One of the most crucial parts to an effective flyer marketing campaign is the composition of the design and text marketing copy. For those two main elements to become hugely effective at their job, you will want to base their creation from actual market research.
By having some intimate knowledge about your market, the readers and their preferences, you can effectively create the ideal design and content that will make those people respond more readily. That is why you should not be lazy and not do market research. Take the time in getting important data so that your flyer marketing campaign becomes a lot more effective with more powerful designs and marketing copy.
2. Print as many flyers that you can afford – Another important trick to run an effective flyer marketing campaign would be to print as many flyers as you can afford. This may sound simple, but in reality it is one of the best things you can do. Simply put, the more flyers you deploy, the more people you can reach and of course the more successful you can become. So do not be afraid of pushing the set resources for flyer printing to its limit. Believe me, each flyer printed will pay for itself overall. So print as many as you can.
3. Go for key high traffic areas first for deployment – When it comes to deployment, you can be more effective with your color flyers by first going for key high traffic locations. This ensures that your best efforts are driven to distributing those flyers to the most people in one location. So make sure that you deploy first at those large high traffic areas such as bus stations, train stations, community areas, public parks, and even sporting arenas. You’ll have a faster time getting those flyers picked up in those places and then once done, you can deploy the remaining color flyers to other likely locations.
4. Redeploy and repeat if possible – If you still have a lot of custom flyers after your main deployment, it never hurts to redeploy and repeat your efforts if possible. Some readers may actually ignore or totally miss the whole point of your marketing flyers. By repeating the distribution of your custom flyers, you can reinforce what you are saying and hopefully get through to those others who were slow to respond. This works to a great degree actually getting you an extra 5-20% more responses that you would otherwise would have lost.
5. Get feedback, update and improve – Finally, an effective color flyer is a dynamic and adaptable custom flyer. If you want your marketing to continue succeeding for a long time, you should always get feedback from your flyers and then continually update and improve your design and content for every batch of flyer printing. This more dynamic kind of design habit helps you always be competitive with your flyers, giving you the most out of your investment in flyer printing.
Now that is how you run an effective flyer marketing campaign. Do all of the steps detailed above and you will get almost guaranteed results from your effective flyer printing.
Andy Ray Uppole is an artist from Peoria, Illinois that specializes in audio and video production, graphic design, commercial art, and creative consulting. You can contact him by calling 209.509.4120 or email him at subversiondesignsolutions@gmail.com
