Showing posts with label Marketing Consulting. Show all posts
Showing posts with label Marketing Consulting. Show all posts

Monday, March 1, 2021

Absolute Concept Theory

 Absolute Concept Theory

    In philosophy Absolute Theory usually refers to a theory based on concepts such as the concept of space time that exists independently of other concepts and objects, but how do we arrive at a universal concept? This one question drove me to solve this problem and I found my answers in linguistics and the scientific method.

    Often times concepts are hard to define and understand and have a root in human language, both verbal and nonverbal. Research has been done to learn how the ability to understand has developed in the human species.

    When your a child external stimulus is absorbed using your five senses. This includes human speech in the form of words and gestures. Our brains are able to figure out which sounds are words and where there are breaks between words, general grammatical labels, and we are able to apply them without any real formal training and some how gain comprehension. Noam Chomsky has a theory based on this field of research.

    Chomsky's Linguistic Theory says that all languages contain similar structures and rules (a universal grammar) and the fact that children everywhere acquire language the same way, and without much effort seems to indicate that we were born wired with the basics already present in our brains. He has named this bio mechanism in our brains the Language Acquisition Device or LAD and believes this is what allows us to learn language. 

    Oxford defines language as the principle method of human communication, consisting of words used in a structured and conventional way and conveyed by speech, writing, or gesture as well as a system of communication used by a country or community. This is where words come into play as they define concepts. What if there is not a word or a way to explain something? 

This is why I have developed a methodology to discover, define, and validate concepts much like the scientific method. It is called Absolute Concept Theory.

Friday, February 26, 2021

The Importance of Business Planning

 

Most people do not realize how important a business plan is for anyone starting a new business, already in business, trying to get a loan, and critical for anyone seeking funding from a venture capitalist like those guys on ABC's Shark Tank. The business plan needs to be comprehensive and well thought out. Business plans are standardized and contain sections that include an executive summary, objectives, a mission statement, descriptions of products and services, market planning, management structure, ownership type, customer life cycle, market analysis summary, your marketing strategy, and even your resume. 

Individuals could choose to hire a professional to write a business plan for them or they can attempt to write their own making use of business planning software or books that are available on the market. I would recommend reading the book, Your First Business Plan 5th Edition by Joeseph Covello and Brian Hazelgren. I have found this to be an excellent primer on business and business planning. It convers topics such as Return On Investments and Shadow Testing.

A market evaluation is a useful analysis in the planning of a company’s success. It is a big undertaking but is invaluable. To conduct a proper analysis, consideration needs to be given to a range of areas including expected sales figures, marketing goals, advertising content, and the media mix being utilized. Firstly the original marketing goals need to be examined and it has to be ascertained whether the business can quickly and effectively gain enough market share to generate revenue. If this is not possible on paper it will never take off.

An analysis of the competition can be the most difficult section to work on when undertaking the writing of a business plan. Before analyzing the competition they have to be investigated and before that can be done they have to be found. There are many resources online you can use to start. Manta.com happens to be one of my favorite tools. To analyze the competition it is necessary to determine what market or market segments they serve and what benefits they offer. It is necessary to determine why customers buy from them and also to gather information about their products and or services, their pricing and promotion.

With high failure rates for new business, it is obvious that to succeed new businesses need all the help they can get. Proper planning is vital. Do your research. 

Andy Ray Uppole is an artist from Peoria, Illinois that specializes in audio and video production, graphic design, commercial art, and creative consulting. You can contact him by calling 209-509-4120 or email him at subversiondesignsolutions@gmail.com 




Tuesday, February 23, 2021

YouTube Tips For Marketing Your Business Using Videos

    YouTube is the one of the largest search engines in the world and is the largest video search engine in. It is also currently owned by Google. Right now, there are millions of videos being viewed everyday and if you don’t tap into YouTube as a source of traffic and marketing medium for your business, you’ll potentially be leaving tons of money on the table.

Let’s look at some YouTube tips for marketing your business. The best way to market your videos is through viral videos. Viral videos are cool, interesting, and valuable videos that make people want to share them with their friends. Thankfully, YouTube allows for easy sharing on social media websites such as Facebook and Twitter, and also allows fans to subscribe to a video channel for the latest updates. 

Get a video up onto YouTube and tweak it accordingly. Make sure at the end of your videos there is a call to action so that you can tell your viewers to take the next action such as visit a website or follow you on Facebook or Twitter. 

In the description area, always include your link to your website on the first line of the first paragraph. This helps improve SEO and gets a free backlink to your website. It is also the first one of the first things people see when they watch the video. 

In your description area and title, make sure you include high search volume keywords so that people can find your content easily. YouTube ranks high in the search engines so by putting your content on YouTube, it makes your stuff much easier to find.

Last but not least, promote your videos to your list of followers. The more people that view your videos, the more eyeballs it will get because YouTube will feature more popular videos in the front of the searches.

Andy Ray Uppole is an artist from Peoria, Illinois that specializes in audio and video production, graphic design, commercial art, and creative consulting. You can contact him by calling 209-509-4120 or email him at subversiondesignsolutions@gmail.com 


The Upsell: How To Double Your Profits Using Video's

The Upsell 

    Do you know what an upsell? Most of us do and don't even realize it. Have you ever been to McDonalds and bought a burger, and then the server asks if you would "like fries with that?" Yep, that’s is an upsell! 

They are pretty easy to spot.

Here is an example from the online marketing world. 

    In the online marketing world, you can upsell your customers with other products of interest as well. Did you know that when a person buys a product, there’s up to a 50% chance that they would buy another product if the product complements your existing product line and they have the cash budget for it?

    This is where videos come in. You can double your profits using videos by using them as an upsell. As we all know, videos have a higher perceived value and can often be sold at a much higher price, because they are more expensive to produce. You can even increase your profits by turning your videos into CDs. The fact that the product is physical makes the perceived value even higher! 

    You can sell a video as an upsell to an e-book, audio course, or bundle them together with the e-book and sell it for a premium price. Videos can also increase your profits through helping you market existing products. This is done through the power of viral marketing. The more viral and sticky the content of your videos, the more people are willing to share them and this can help you grow your business faster easily.

    You should always bundle existing products with a video version, because people respond better to video products and they have a higher conversion rate compared to conventional e-books or other content. This makes this strategy a no brainer. Don’t leave money on the table!

Andy Ray Uppole is an artist from Peoria, Illinois that specializes in audio and video production, graphic design, commercial art, and creative consulting. You can contact him by calling 209-509-4120 or email him at subversiondesignsolutions@gmail.com 


15 Reasons To Join Affiliate Programs

There are HUGE benefits to promoting affiliate programs with your own homebased Internet business. Let’s look at 15 of the best reasons to join affiliate programs.


    There are HUGE benefits to promoting affiliate programs with your own homebased Internet business and now with COVID people are looking for extra income now more than ever. Affiliate marketing is one of the best viable options you can consider. So let’s take a look at 15 of the best reasons to join affiliate programs.

No Production Costs: The cost to develop and produce a new product is prohibitive for almost anyone who wants to start a home-based business. With affiliate programs, production costs aren't an issue. The product has been developed and proven - all on the merchant's nickel.

Low Cost Set-up: Compared with building a brick and mortar store, starting a home-based Internet business is relatively cheap. You can do this one your mobile device or you on your computer. Most people probably already have a desk, Internet-connected computer, cellphone, tablet, and word-processing software, which is all the equipment you may need to start making easy money from affiliate programs.

No Fees or Licenses: I often compare doing business as an affiliate, with distributing a line of products in the real world. The biggest difference is that the distributor must often pay for a license to distribute products within a limited geographic region. Affiliate programs, on the other hand, are usually free to join, and geographic market reach is limited only by the affiliate's ability to promote his website (affiliate link).

Sell Almost Anything: What isn't sold online? There are thousands and thousands of affiliate programs selling anything you can imagine. That makes it easy to find products related to your current, planned web site, or affiliates website.

No Sales Experience Required: When I started my business, I had absolutely no sales experience. That wasn’t a problem, however. The companies and bands I affiliated with provided excellent marketing material. Using their sales copy, products, and music, I was able to get my first affiliate site up in less than a day.

No Employees: Employee salaries are the biggest business expense. Although you may need or want someone to work for you on occasion, you'll never have to worry about hiring full or part-time employees while working as an affiliate marketer.

When you have a project you want to hire out, it is easy to find specialists in every computer-related field who can work for you from the comfort of THEIR own homes. You pay only for the project, and never have to worry about ongoing employee related benefits and deductions.

No Merchant Accounts: Setting up a merchant account is time-consuming and costly. However, affiliate marketers don’t need merchant accounts. Merchants bear all the costs for payment processing. As an affiliate, you’ll never lose sleep over chargebacks, fraud or losing your merchant account. All you need to get started usually is a PayPal and a checking account.

No Inventory: As an affiliate marketer, you can sell large items without storage concerns, even if you live in a small one-bedroom apartment.

No Order-Processing: Forget the problems associated with collecting and storing names, addresses, credit card numbers, etc. The merchant does all that!

No Shipping: The cost and hassle to prepare and ship products to customers worldwide could be staggering. Affiliates never have to worry about packaging supplies or postal rates.

No Customer Service: Do you hate the prospect of dealing with nasty people or customer complaints? Don't worry about it! The merchant handles them you know what's for you. 

Make Money While You Sleep: What other business allows you as a sole proprietor to keep your doors open and keep making money even when you take breaks or after you go home for the night?

Worldwide Marketplace: The Internet is the world's largest marketplace (duh). You can drive more visitors to your online store in a day, than a small-town merchant will see in his or her brick and mortar business in a year. That is more do-able now more than ever.

Minimal Risk: The product you chose isn't making money? Move on. Scrap it! Take down your links and promote another! It's that easy. There are no long-term contracts binding you to products that don't sell.

High Income Potential: If you have a job, your salary or hourly wage is probably pre-determined. Maybe there's not much, other than working overtime, that you can do to increase your income. Maybe there is no room for personal growth, etc. With your own affiliate business on the Internet your income potential is limited only by your desire, effort and imagination. 

No other business is so inexpensive to start yet offers such high profit potential without investing years of labor. Affiliate programs enable you to work from Almost Anywhere in the World!

Andy Ray Uppole is an artist from Peoria, Illinois that specializes in audio and video production, graphic design, commercial art, and creative consulting. You can contact him by calling 209-509-4120 or email him at subversiondesignsolutions@gmail.com 



Monday, January 11, 2021

Guiding Principles

Phone Rings...
I answer...
"Hello?"
A voice says, "What does your heart ask you to express?"
"Uh...Who is this?"
They reply, "You know who I am. Many are called, but few are chosen Andrew... Andy... Whatever you choose to call your self these days."
Hangs Up. Dial tone... 
"Hello? That was weird. Maybe they will call back?"

    When I was a kid my brother and I would make short films and stop motion animations. I always wanted to be an artist. In many ways my "little" brother did too. He's now a brilliant engineer. I am what I always wanted to be when I grew up. An artist. Super hero wasn't a real option for me. Was it? However, to my defense Batman's only super power was being super rich.

    As an artist it is my job to express my self. If it doesn't come from the heart it's not gonna be as powerful. BAM! Sometimes my ideas come from dreams. I can't tell you how many people are actually living their dreams out there. Not many. Hell even my mom told me a few years ago she still didn't know what she wanted to be when she grows up her self. This level of honesty with me among all of my family members wasn't and isn't something new. In fact it's been like that nearly all my adult life and I decided it was gonna be my first guiding principle in my relationship with my child. I don't lie to her. Never have and never will. It's been that way since she could talk. This open expression of love builds trust. The kind of trust you see even on the battle field.

    Life can be seen as a struggle or war. It's You vs. Them. You vs. Nature. and the most difficult battle of all. You vs. Your Self. Sometimes you have to dig deep inside your self to move forward. This brings us to my second guiding principle. Never under any circumstances give up. If it works for learning to ride a bike and video games imagine what it could do into adulthood right? 

    Unconditional love means we never leave anyone behind, always listen, and offer our help. Right armed services, police, fire, rescue, doctors, lawyers, and sheriff? Take a look around our neighborhood. Our communities are supposed to be a place where we can grow together and support each other. Look at the scenery and the people. Really look. Don't pay attention to those "labels." Are there smiling faces in the numbers we should see? Hardly. If you give up on your self you are giving up on them too. If you don't go out into the real world and only live through your screens you'll never reach your full potential and neither will they.

    Look, I'm not naïve and unicorns don't s#@$ sunshine, rainbows, sparkles, and chocolate, but I can help you put a new roof on your house. Think about how you can express your heart to help others. Call attention to the things you want to see done. Then actually try to help fix things. Just saying we need to do something doesn't fix s@#$. The roof will still leak won't it?

    Be the change you want to see. Be extra ordinary. Be bold. Seize the day! #remixmovement #remixpekin

Andy Ray Uppole is an artist from Peoria, Illinois that specializes in audio and video production, graphic design, commercial art, and creative consulting. You can contact him by calling 209-509-4120 or email him at subversiondesignsolutions@gmail.com 

Community Standards

 "Our lives begin to end the day we become silent about things." Martin Luther King Jr. 

How much value do you place on a human life? What about those lives that are not your own?


    Ice T put it bluntly by stating, "No lives matter" during the introduction to his band Body Count's "No Lives Matter." https://www.youtube.com/watch?v=hlk7o5T56iw He is essentially saying "they" (which could mean anyone) do not care about others period. This is color blind. We set the bar for our community creating a standard. Not this "them" or "they."

    I'm sure you have read signs like, "No shirt, no shoes, no socks, no service." Right? What we tolerate becomes the norm as well as what we don't. (Covers ears) What we turn a blind eye to is expectable. (Covers eyes) I will not except silence any more or selfishness. (Covers mouth) Only discussion, revelations, and Unity. 

    With the advent of the internet our communities now stretch across the globe like a spiders web. There is almost no delay in our communications. Each web page can be instantly translated and convey ideas that have the power to shape lives the world over. A simple post can rattle a small town or save lives. We can ask for help with our problems, get advice, expose lies, and free the truth. Lets raise the bar for our own community together right now. This is the new standard. #remixpekin   #remixmovement

Andy Ray Uppole is an artist from Peoria, Illinois that specializes in audio and video production, graphic design, commercial art, and creative consulting. You can contact him by calling 209-509-4120 or email him at subversiondesignsolutions@gmail.com 

Monday, January 4, 2021

Community and Unity


     Community is a compound word that consists of the words communication and unity. Meaning it is a place where we can come together to freely share ideas as one people and right now we have the opportunity of a life time to come together like never before, but we have to band together. 

    Over the next year secondary markets for consumer goods will take off like a rocket and explode due to COVID-19, because the working class perpetually have to search for the best deals and that is going to fuel a major shift towards pawn shops, flea markets, and digital markets like Facebook, Craigslist, Etsy, and Let Go post coronavirus. This seems like a no brainer especially after watching trends in the retail sector as the number of homeless and jobless climb. 

    I believe in just a short time entire physical communities may in fact become centralized around this type of new market almost like they once were, but in a more modern setting. The urban sprawl has contributed to the essence of communities dying along with other factors through out the United States as well as miss management. My generation, the one of the internet is ready to take control of it's destiny and renovate the place. It's time to #remixpekin. #remixmovement

Andy Ray Uppole is an artist from Peoria, Illinois that specializes in audio and video production, graphic design, commercial art, and creative consulting. You can contact him by calling 209-509-4120 or email him at subversiondesignsolutions@gmail.com 



Tuesday, December 29, 2020

Project Remix Pekin: #remixmovement

Revival: An improvement in the condition or strength of something.

Mix: To combine or join.

Movement: Activities of a group towards a specific goal. 

    If you pay attention to the critics and the hype America is dead and needs to be revived. Fox News reported September, 6th 2020 1 in 5 American's are unemployed right now. That maybe the closest they have ever gotten to the truth. Something that stuck out to me that same day was from an article in the Peoria Journal Star that read, "We are in an investors market." I've never heard that term before, but immediately thought of the great Gatsby. 

    Gatsby would of said something like, "We can invest in America by investing in main street, old sport." Even though that statement is entirely fiction, the idea I'm about to share with you isn't. Microloans.

    Now... Micro-economics as defined by Oxford dictionary is the part of economics concerned with single factors and the effects of individual decisions. Let me give you and example. "That's $1.08 for the gum Joe." "Here's a five keep the change." "Thanks Joe! I'll get a polar pop on my break with it." "Take care Billy." "You too Joe!" 

    In my example you see exactly how micro economics works. In fact it's elegant like a ballet. What would happen if all these Wall Street sharks and wolves came right here to Pekin Illinois to Main Street and invested in us? I believe we would change the world, the face of America, and make her great again. We can do this by starting a movement. A revival in entrepreneurialism, local music, and the arts using micro-economic principles, good old fashion know how, some balls, a little education, and each other. 

    My name is Andrew but my friends call me Andy. I'm a 35 year old broke as hell serial entrepreneur, music producer, artist, creative consultant, neighbor, and most importantly a father. Over the last decade I've learned a lot about my self, and the community I live in through our trials and tribulations we shared together. My home town is on it's last legs, but I believe if we can pull together and use all of our skills as a group we could do some serious renovating. Music producers like my self call this remixing.

    When music producers remix a song they usually have some ducks in a row like multi-tracks. Which include the vocals, drums, guitar, and bass. Let's replace each of these elements with a business plan. They are used to present your ideas to banks to ask for funding, keep everyone on track with clear cut goals and expenditures, as well as outline people's jobs, give you analysis of the market and competition, plus define how you communicate to your target market like you guys. 

    Now I know that sounds complicated but I assure you it's not and I don't mind helping you along the way either. Neither does SCORE, SBA, Bradley University's Turner Center For Entrepreneurship, Private Lenders, City Council, joint venture capitalists, and other private business incubators. Think of me as your guide to Project Remix Pekin. 

    Pekin Illinois has a population of around 36,000 people of which I know around 10 percent of the younger population and we are extremely talented and driven. I have also noticed there are around two dozen or more scattered empty commercially zoned buildings and suites spreading from downtown here to the bottom of the hill in Creve Coeur and all along court street towards Tremont. They will work beautifully for brick and mortar locations like a future thrift store or a consignment shop. Maybe even a large call center like Hinduja Global Solutions in Peoria could fit in the vacant JC Penny's building. 

    Lets come together as a community and do some serious brainstorming outside of the government. (Or with) I know we will turn things around. Imagine if we started enough businesses that created 100 jobs and payed an average of $36,000-$50,000  a year to the owners and employees this would inject 3.5-5 million dollars worth of money into the local economy. What would the micro-economic mechanics look like? How would that impact the 36,000 residents?

    This is why I'm asking you to help me find the best ideas and people. I am looking for joint venture capitalists, construction workers, lenders, entrepreneurs, evangelists, artists, consultants, economists, journalists, doctors, lawyers, go getters, movers, thinkers, shakers, and doers. I need people who are willing to help produce Project Remix Pekin right now. 

    The soul goal of this project is to help our small community revitalize it's self and transition from the old manufacturing centered economy to the modern one. I believe if we can manage to do this on a small micro-scopic scale we can use what we learn here as a case study to help other larger communities revive their economies too like Peoria and eventually maybe even places like Chicago and Detroit. 

    I've worked with some of you in the past and those endeavors yielded amazing results and it has laid the foundation for what I'm proposing here, but this time it transcends music entirely. We are going to utilize all our existing talents, resources, knowledge, energy, wisdom, and team spirit for all of us and make Pekin a place every American dreams about raising children like it was when we were kids. If your with me pick up the phone right now and call 209.509.4120 and leave a message with your name, telephone number, and a description of what you bring to the table. Even volunteering your labor or time will help. Let's make this happen. I got Pekin Pride do you? Let's remix it!

Andy Ray Uppole is an artist from Peoria, Illinois that specializes in audio and video production, graphic design, commercial art, and creative consulting. You can contact him by calling 209-509-4120 or email him at subversiondesignsolutions@gmail.com 

Monday, December 28, 2020

Hell: Is God a Communist You Know What?

-Mathew 6:26 "Behold the foul's of the air for they sow not. Neither do they reap, nor gather into barns; yet your heavenly father feedeth them. Are you much better than they?"

    The answer is the same as it was at the time of it's writing. NO The meaning of this passage from the Holy Bible held true until the industrial revolution took over with the world governments and murdered the garden of Eden. Which is all of mother earth. It was eaten by a black top and iron snake just as the Hopi and other Native American tribes predicted it would be according to the oral traditions that are still being taught on reservations in America. 

    We can no longer expect god to cloth, feed, and shelter us in modern society. We have become a plague unto ourselves. We have become a virus. 
    We have consumed all free access to natural resources under the guise of progress and civility. Just as we have domesticated the wolf which became our best friends the dog, and they the sheep. We have domesticated Eden and made it our own hell. This is very unfortunate.  
    How can we fix this? We already have soup kitchens, clothing drives, homeless shelters, and habitat for humanity. These things are a step in the right direction but not good enough. We need all of this for everyone like we learned here in Mathew 6:26. This is what God intended for everyone. He, She, OR It was a communist you know what. Right? :-) 

Andy Ray Uppole is an artist from Peoria, Illinois that specializes in audio and video production, graphic design, commercial art, and creative consulting. You can contact him by calling 209-509-4120 or email him at subversiondesignsolutions@gmail.com 

Monday, December 21, 2020

Hard Questions

     We've experienced a vicious virus, an unstable economy, widespread unemployment, cultural unrest, and political upheaval. The music industry is becoming stale along with the rest of the entertainment industry like my popcorn. Hell even James Patterson is contemplating a vampire novel these days and career suicide. It seems like they will rehash everything and anything. Apparently there are no fresh ideas out there.

    People are just plain sick. Sick of the monotony of life. Sick of the pay check to pay check. Phil Luciano, who is a journalist that writes for the Peoria Journal Star pointed out in an article sometime over the summer that someone on Facebook said, "They were sick of #blacklivesmatter and all the COVID-19 stories." I agree with Phil's feelings and think he reacted appropriately when he stated in print, "Are they sick of the discussing? Are they uncomfortable?" I'll add this to his comments. Good. I hope they are uncomfortable. This is why I exist. I'm going to make you really f@#$ing uncomfortable right now so hold on. (Please forgive my French it is only to get and retain your attention.)

    We have to move forward in our personal lives, in our relationships, as a nation, as a community, and in our walks with our higher power. We need to focus on our communities. We have to be brutally honest with ourselves. Before all this didn't we isolate, stay inside, keep to ourselves, and not say much at all anyways? Don't we wait for other people to speak up and then comment in private about it? We need to ask ourselves some hard questions and look in the mirror while doing so. 

Why work here?

Why stay?

Why live here?

Am I happy?

Am I OK with this?

Why keep my mouth shut?

    Year after calendar year, business quarter after business quarter, month after month, pay check to pay check, closing bell to closing bell, day after day, hour after hour, dollar after dollar, minute after minute, penny's on the dollar, second by second, dividends, and interest. Interesting...

    What we pay attention to controls us. I don't watch TV and I get my news from online sources only. I'm part of a movement. It doesn't have a name but I' call us TURNED OFF. Once your no longer distracted you will notice your self paying attention to other things. Focus on what you want. Not what you don't want. 

    I want to see better jobs that raise the standard of living and not put a burden on entrepreneurs by just raising the minimum wage. Before the new minimum wage was passed in Illinois it was $8.25 an hour. After January 1st it will be $11.00. What kind of standard is this still? Our small business owners should be able to pay their employees as much as it takes to live comfortably and as it sits they can't. Hell the Illinois' business climate is in such a sad shape that Caterpillar has threatened to move out of Illinois. I want to see better preventative healthcare that utilizes mass screenings for parasites across the board, because they effect tests doctors do for major diseases and cause misdiagnosis. I want to see free access to feminine hygiene products along with raising the standards already put in place with planned parenthood. I want to see more access to subsidized housing for single, full, and part-time dads. I want to see reduced restrictions on renting property to felons like me. I want to see free college education up to an associates degree. I want to see the Demarcates and Republicans quit arguing about AR-15's with the NRA and arguing in general (the debate should be over.) I want to see law enforcement reform by mandating body cams nationwide (among other things.) I want to see decriminalization of all scheduled substances and we can start right now by passing a city ordinance which will decrease government burden to house inmates and pay subsidies on them which will in turn increase the labor pool and alleviate city, state, and federal budgets. I want to see implementation of a nation wide drug court program in each state like the state of Illinois has. It helped me fine my self and saved my life. I used to be an intravenous daily heroin user and now have 12 years clean from it. I want to see a return to manual voting or something more tamper proof. I want to see more representation from our districts. I want to see more concerned citizens participating in government (this is why I am writing this.) I want to see fiscal transparency (we need to know what every dime is used for.) I want to see legal transparency (FOIA on steroids and Tazewell has this.) Last but not least. I want to see Edward Snowden come home. I want to see Julian Assange set free. I want to see John McAfee set free and his charges dismissed. These men are hero's and should be treated as such. They're not America's enemy. America is America's enemy.

    My generation demands change. I demand my generation participate in that change and change it's self in the process. I no longer want people to see my generation as a group of ______.  

Andy Ray Uppole is an artist from Peoria, Illinois that specializes in audio and video production, graphic design, commercial art, and creative consulting. You can contact him by calling 209.509.4120 or email him at subversiondesignsolutions@gmail.com

Here is a list of sources:  

Minimum Wage Increase Hurts Small Business https://www.nfib.com/video/minimum-wage-increase-hurts-small-business-nfib-your-bottom-line/

Emerging Need For ParasitologyEducation https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3110372/      

The State of Period Poverty https://www.nursing.upenn.edu/live/news/1545-the-state-of-period-poverty-in-the-us 

Feminine Hygiene Market Report 2020 Share https://apnews.com/press-release/pr-wiredrelease/5966bd78d30b05c6a4faaa73a56c342a#:~:text=Looking%20forward%2C%20the%20market%20is,period%20(2020%2D2025).&text=Market%20Summary%3A,holding%20the%20largest%20market%20share.

Can Felons Rent Apartments In Illinois https://pocketsense.com/can-felons-rent-apartments-illinois-12015876.html (In Pekin Illinois where I live Monge owns nearly 90% of all apartment rental property or manages it and ABSOLUTELY DOES NOT RENT TO FELONS. This contributes to the homeless rate here among other factors.)

Public Housing For Felons https://helpforfelons.org/information-public-housing-for-felons/

Free College Would Be A Disaster https://www.heritage.org/education/commentary/free-college-would-be-disaster-just-ask-europe (This article was apparently written to discourage socialism and most likely paid for by a private institutions.) If college was free it would be regulated by the states like public schools are now and have a standardized curriculum. Yes we would have to pay higher taxes but this would undoubtedly increase the amount of money people earned and the standard of living. The amount of educated workers would jump through the roof and propel our economy forward by leaps and bounds. Anything beyond an Associates degree would have to be financed like it is now privately through lenders in my plan. The demand for those higher levels of education would again sky rocket and therefor compound competition among students and prospective employers that are already seeking students with those degrees and skills sets and increase the amount of interns and students experience in their chosen fields. This would all snowball into a climax that put America back on top again and make us more completive globally.       

AR-15's You have the right to protect your self against attempts on your life and should be allowed to use deadly force if the other person is. The AR-15 is the most advanced rifle money can buy and affordable. However again I can't own one because I am a felon. I believe non-violent offenders should be able to own a gun regardless. I also believe  that all gun owners should have to pass a psychology evaluation and safety courses as well. I do not want to debate anyone on this issue because the NRA does a good job. https://www.nrafamily.org/articles/2019/12/11/7-things-you-didnt-know-about-the-ar-15/

Victim, Shooter Identified in rural-Delevan Confrontation https://www.pekintimes.com/news/20200227/victim-shooter-identifed-in-rural-delavan-fatal-confrontation

Body Cam Approved For Pekin Police https://week.com/2020/09/14/body-cams-approved-for-pekin-police-other-items-voted-on/

Polis Signs Bill Defelonizing Single Use Drug Possession https://www.thedenverchannel.com/news/politics/polis-signs-bill-defelonizing-single-use-drug-possession-for-schedule-i-and-ii-substances

730 ILCS 166 Drug Court Treatment Act https://www.ilga.gov/legislation/ilcs/ilcs3.asp?ActID=2014&ChapterID=55#:~:text=%22Pre%2Dadjudicatory%20drug%20court%20program,as%20part%20of%20the%20agreement.

Illinois Debt https://www.bloomberg.com/news/articles/2020-05-05/illinois-delays-1-2-billion-debt-sale-after-yield-penalty-soars

CAT CEO Talks Leaving Illinois https://www.pantagraph.com/news/local/caterpillar-ceos-letter-talks-of-leaving-illinois/article_3c23590c-572a-11e0-afc0-001cc4c002e0.html

LaHood https://www.pjstar.com/story/news/coronavirus/2020/09/24/darin-lahood-introduces-plan-for-federal-loans-to-state-local-governments-but-exempts-illinois-from-/42829677/ There is no excuse to have a massive pension problem like we have. If we can not foot the bill changes need to be made now! Layoffs will just upset people. However as a Republican we are for SMALLER GOVERNMENT not more. If we had our way this problem would have never existed in the first place. 

District Representation from Mike Unes helped develop East Peoria however Pekin fell short on his to do list as it appears (not that he was awful or something.) I Can't wait for Mark Luft to step in. I'm anxious to see what happens next. He has done some great things as mayor in just a short time.

Tazewell County Budget https://www.tazewell.com/Finance/Audits.html

Auditor Suit https://www.pekintimes.com/news/20200529/tazewell-county-settles-suit-with-auditor

I think 105k is a bit much for one person to represent someone in court. I have no idea why the government agreed to the suit. We have bigger problems. I sure could use a 100k small business loan to create jobs. I have several small business plans and proof of concepts as well as some of my friends that would eventually lead to dozens of jobs for the county. 

Former Pekin Mayor Convicted Of Using City Credit Card To Fund Gambling Gets Hearing Before States High Court https://herald-review.com/news/state-and-regional/former-pekin-mayor-convicted-of-using-city-credit-card-to/article_fa9d21c0-78e1-5e22-a0ea-800fb78d412f.html The mayors office since this story came out in 2008 has really began to turn things around. Here are some highlights. Laurie Barra - First Female Mayor in Towns History. Mark Luft - Elected to Congress this last November. 

Cord Cutting https://www.wsj.com/articles/cord-cutting-accelerates-raising-pressure-on-cable-providers-11582149209#:~:text=Large%20cable%20and%20satellite%20companies%20lost%20about%205.5%20million%20traditional,3.2%20million%20subscribers%20in%202018.

Legal Transparency In Action:

https://www.judici.com/

https://iltazewellportal.tylerhost.net/Portal/

 


Monday, December 14, 2020

11:11-Silent Dawn

 "If there is light in the soul there will be beauty in the person, if there is beauty in the person, there will be harmony in the house, if there is harmony in the house, there will be order in the nation, if there is order in the nation, there will be peace in the world." A Chinese Proverb

    As I look through my eyes at the world past my nose... I see people desperate for community. We have become fractured into all these separate little groups that divide us like poor, hungry, old, fat, rich, elite, republican, democrat, misogynist, sexist, male, African American, Asian, Jewish, White, Middle Eastern, Christian, Muslim, expletive, you name it. Just the act of labeling each other dooms us to failure from the start. We are all human at the end of the day and we are all flawed in our own separate ways. We each have a separate mind, body, and soul. That is what truly makes us all human and should unite us.

   Our souls seem broken as people and there for the soul of our country is also broken. However, I do see a glimmer of light in each and every person I've talked to recently. This glimmer of light is equal to untold amounts of untapt human potential. Which we can only realize when we have each others support and love for our selves.

    Think about your current home life situation. Does your family or loved ones really know you, love you, support you, appreciate you, no matter what? Even if and when you fall short of their personal goals and aspirations for you? They should. This is what we call unconditional love. This love should be extended in turn to our neighbors, then like minded citizens, and express it's self in concentric circles forever outwards like ripples in a pond. Changing our cities, counties, states, and country creating a new world in the process.

     A community is defined by Webster's as a group of people with common interests living in the same geographic area. Today that isn't quiet true. We have the internet and it can connect us all instantly. A community to me is a group that helps us become our authentic selves. It embraces us and our individuality, a place to share information, a place where we share and acquire knowledge, a place where we share and acquire wealth, a place where you feel less alone, a place you never want to leave, because you feel loved and home. A family. 

    I have recently asked all of you to begin a journey with me together. There is no hidden agenda here. I've been one hundred percent open, honest, and genuine, and I demand you are with me too. I will be calling our little social experiment silent dawn and it's soul purpose is to create a new world. One your very familiar with. Heaven. 

     I've asked everyone to reveal themselves to each other. Think of them as angels or allies. They will help you on your journey individually. Now you know your not alone. We do not need to be violent to get our points across or go out of our ways to get what we want. All you need to do is get engaged in the conversation, take action when necessary, and be mindful of the next opportunity arriving and knocking on your door. Focus on what you want, not what you don't want. I'll be right there with you in spirit. We all will. 11:11 

Sunday, December 6, 2020

Occupy The Internet

     There are no crowds anymore. The stadiums are empty and full of cardboard people. The music has died down. There are just wandering minds listening, watching, waiting, and wanting more. There are endless amounts of people lost and alone out there that will do anything they are told to if the TV, newspaper, and the internet tell them to. Unfortunately for all of us this includes peers and relatives and maybe even you. 

    I want more for and from my brothers and sisters and know that if we are ever going to come together like John Lennon described as one people that time would be right now. A great awakening is some where on the horizon and I am eagerly watching every sunrise and sunset for it. This would be that feeling in the air many have tried to define before with buzz words like hope, change, and progress. Did these people deliver on their promises or present a simple action plan we can all try together? Fuck no! That's why I have.

    Where has our patriotism and team spirit gone? I believe it is still alive and well but currently only exists at home, in our schools, online, and in front of the boob tube. If I can't get you engaged enough to get off the couch then we need to occupy the internet. It is time for each thoughtful and concerned citizen to apply his or her own talents to solving problems in America together. We can't and shouldn't expect the government to.

     They have said true freedom and liberty begin with individuals on a local level. So lets take responsibility right now for ourselves, family, and humanity as a whole. Find or create one piece of content on or offline to share with your family, friends, and/or followers that will express your desires for our country and inspire immediate action on their parts. You must also tag at least one news paper, one news station, one state congressman, and one state senator as well as one associate or colleague. Then invite them to do the same. Any meaningful and lasting real change must first take place on a personal level and work it's way upward through local governments with help from neighbors and like minded citizens. Now it's your turn.

I nominate____________________ to take the content challenge. 

Andy Ray Uppole is an artist from Peoria, Illinois that specializes in audio and video production, graphic design, commercial art, and creative consulting. You can contact him by calling 209.509.4120 or email him at subversiondesignsolutions@gmail.com   


Monday, November 30, 2020

Anything Is Possible

    We are all products of the times we live in with our own unique personal perspectives that include variables like social status, wealth, spirituality, age, employment, status, and many other underlying factors. Our generations have shaped our thoughts and values. Much like our past. The time is right now to take today by the reigns so we can own tomorrow. We must say good bye to career politicians, over paid athletes, American idols, and celebrities and hello to real leaders, who are going to work for all of us by leading our communities to a brighter future now. Not sometime called tomorrow which as we all know it never comes.

    Look how far "they" have gotten us.  Majority of the over paid athletes aren't leading anyone off the field and get paid to do their jobs only a small percentage of the time. Those so called American idols want to you buy their products and whatever else it is they pedal, but decline to comment about any social issues or worse distract you from them yet at the sometime manage to get the youth to vote in larger numbers than the elections for some hopeful that will only end up owing money to record company they sign to if they win. Yep, that's a win win for all us Americans. Celebrities are just the same, but can even be more dangerous. Imagine someone not knowing the real person falls short at home of the heroic characters they portray is terrify to think about. I assure you this is actually a real problem. I feel the need to remind some of you out there they are actors, actresses, musicians, and artists who are all human. Finally we have the career politicians that only answer to their major donors and lobbyists, who are holding their asses accountable over ear marks. Who do all these people serve? I can't speak for anyone else but my self. (Author takes a deep breath.)

    When I reflect on life over the last two decades I see a post apocalyptic wasteland clinging to the 1990's, since then American citizens have become products of the margins in United States of America. We now mostly come from broken homes, HUD ghettos, trailer parks, food stamp lines, homelessness, shitty free preventative healthcare, and unionized unemployment lines that stretch for miles and look more like a funeral procession than progress. Society has been raped and completely stripped of any dignity, culture, and heritage; with it our sense of identity. Alcoholism, drug addiction, rape, suicide, murder, spousal abuse, and poverty can not be what continues to define us as Americans and I'm only referring to the "middle class" here, not the under privileged or any other group in America. I think I might start crying.

    In fact I started crying the moment I became a father. That's when everything hit me like a ton of bricks in a comic book. WAP! When I was a child my parents taught me that where we live if you work hard anything is possible and the bad guy always goes to jail. Not hero's like my dad, Martian Luther King Jr, and now even me. In all these instances a normal person would be amazed when they discover the causes behind the cases. America can't even police it self right; yet it loves to play murder tanks and airplanes with Gi Joe all over the world instead of focusing on it's citizens first in a positive light. We should be more like a massive Wayne Enterprises and Batman helping citizens to become prosperous, manage commerce (not the Federal Reserve), saving the day like the Red Cross, and the Salvation Army. 

    In order to do this we need to get back to our roots and find liberty's groove. We were founded by entrepreneurs (merchants), privateers (pirates), and revolutionaries (people fighting for freedom and seeking refuge in a new land far from persecution), then we need to cultivate people like that (us), try to achieve fiscal transparency, and a laundry list of things each party would love to see happen that is important. I'm sick of watching the news and reading the headlines in the papers. It seems to me like the 20-40 somethings and beyond are experiencing a disconnect and missing something. They aren't in touch with each other and are not addressing their congressmen or senators in writing, on or off line, or in person, and have become disenfranchised, because they are not voting in the primary elections if they bother to vote at all. Hell America's offices are open damn near 24/7 with the internet. There is no excuse for either side here.

    I've tested this theory my self with others with emails, Facebook, and Twitter in the process and managed to make a stand. If you try long and hard enough someone will listen and answer. We could have avoided this mess if people were out there reminding us to write our so called leaders instead having our pets spayed or neutered every morning. Go to their offices now, call them, write them, email them, tweet them, facebook them, and voice your opinions respectfully. If they don't listen then take them to town in public by peacefully assembling. If that doesn't work then we have major problems that no one person can address by themselves and solve. As long as we have people out there not serving the group also known as America we will never live the American dream or the other one we have all shared since Martian Luther King Jr. spoke of it during the civil rights movement. Now that sounds like a plan doesn't it?

Andy Ray Uppole is an artist from Peoria, Illinois that specializes in audio and video production, graphic design, commercial art, and creative consulting. You can contact him by calling 209.509.4120 or email him at subversiondesignsolutions@gmail.com       

   

Sunday, November 22, 2020

A Society At A Dead End

Give me your ears and let me commandeer your mind and then your heart. 

We all play a role in shaping events around us. Not everyone realizes this. My generation is now in a position to assume power and actually use our will to change the world. From this point forward we will influence the culture and it's policies together guiding it in a new positive direction. No more passive consumerism or oblivious citizenship. With the internet there is no excuse for ignorance and there is no room for intolerance. This is what has been dividing us. 

Barbara Ehreneich said in her 2001 book, Nickel and Dimed, "Everywhere you look, there is no alternative to mega scale corporate order from which every form of local creativity and initiative has been abolished by a distant home office. Even the woods and meadows have been stripped of disorderly life forms and forced into a uniform made of concrete. What you see - highways, parking lots, stores - is all there is, or all that's left to us here in the reign of globalized, totalized, paved over, corporate everything."

Did you know every dollar you spend is a vote of confidence in the company manufacturing or distributing the goods you buy from them? This is the essence of capitalism and not knowing this is called passive consumerism. Think about that the next time you buy anything. You aren't just buying a product. Your saying your ok what that company does. In fact each dollar represents a vote. This would be what they refer to as confidence on the news networks. Just ask Jim Cramer host of Mad Money on CNBC. 

Citizenship is a shadow of it's former self. As Americans we should be embarrassed of ourselves, especially when you reflect on the sacrifices men and women made when they founded our country. Rioting is going to solve absolutely nothing and will lead to more bullshit we all don't want. Civilized people are supposed to have healthy debates and open public conversations. "They" call this transparency. We should not wait until someone is murdered by the police to speak up or for someone else to take a stand. That mentality has lead us down this road. A society at a dead end. We should be seeking eternal national unity like George Washington wanted with no compromises.

Andy Ray Uppole is an artist from Peoria, Illinois that specializes in audio and video production, graphic design, commercial art, and creative consulting. You can contact him by calling 209.509.4120 or email him at subversiondesignsolutions@gmail.com

Wednesday, November 18, 2020

Behind The Art With Subversion Design Solutions Marks A New Chapter


Behind The Art marks a new chapter in my life as an artist, human, teacher, minister, dad, business owner, consultant, and so many other titles the experts call them hats. So long to an era. I pledge to be what my dreams are made of. To be bold like a sharpie marker. The goal of this blog is to teach others, learn about humanity, the arts, science, and my self in the process.

Subversion Design Solutions makes visual and sonic creations that bring our clients ideas to life. We treat our clients as neighbors and strive to educate them instead of focusing on sales. We believe in a free and open society where every one succeeds, believes in them selves, has access to information, and people who will help get there.

Andy Ray Uppole is an artist from Peoria, Illinois that specializes in audio and video production, graphic design, commercial art, and creative consulting. You can contact him by calling 209.509.4120 or email him at subversiondesignsolutions@gmail.com

Friday, August 5, 2011

Advertising And Branding Today

Watch any given television long enough, and you’ll be greeted by advertisements. And in today’s ever-competitive market, the real story is behind the scenes, where companies face a constant battle to stay ahead of the competition. And with brand names offering hugely lucrative contracts for the right image, the art of advertising today is massively important.

The actual art of advertising and branding is a lot more sophisticated and in-depth than the consumers they target may realize. Long before an advertisement even reaches the screen, or print, it has been subject to pain-staking research, focus groups, marketing surveys, and many other methods of determining the current state of the target market. Without this information, releasing a product runs the risk of commercial suicide if the consumer isn’t ready. There’s no such thing as luck where advertising a brand, either established or new, is involved. It takes a lot of hard work, grueling hours in meetings and highly skilled teams of creative minds to finalize a concept.

Part of this process, and a way of determining whether a new brand and accompanying advertisement has succeeded or not, is actually one of the simplest. By providing a group of consumers with either an image, a tag line, or even just a combination of colors and sounds, and they recognize the brand behind the advertising, then the hard work has paid off.

This is where the advertising and branding of a product is so important, by firstly ensuring that consumers will recognize a given product or brand. The next important factor is actually persuading consumers to associate certain attributes with your product. These can range from reliability, pricing, value for money, etc. This is one of the most difficult, yet most intrinsically important sources of advertising and branding success. An instance of this is if you mentioned mouthwash – is there a brand that springs to mind immediately? How about favourite destinations to go on vacation – does one resort receive more recommendations than others? Even if that particular resort hasn’t been visited by everyone who mentioned it, just the fact the advertising of that resort makes it sound so enticing that they perceive it’s the destination they should go to, is a sure sign of successful brand advertising.

Yet if successfully advertising a brand is difficult enough to begin with, it can be even more so trying to reach out to new markets with the same product. The stronger the brand and the more successful the initial advertising campaign, the more difficult it becomes to find new avenues. Despite possibly having the number one product on the market, any new advertising still needs to go through the whole process again from scratch. After all, what worked for one product is not guaranteed to work for another.

And this is where the true power of advertising and branding becomes apparent, and is the strongest proof yet that it’s one of the most important in determining whether a company succeeds or fails.

If you need help branding yourself or your company, creating advertisements, and marketing collateral we can help.

Andy Ray Uppole is an artist from Peoria, Illinois that specializes in audio and video production, graphic design, commercial art, and creative consulting. You can contact him by calling 209.509.4120 or email him at subversiondesignsolutions@gmail.com

Wednesday, August 3, 2011

7 Surefire Ways To Increase Your Traffic

So, we all know what is at the core of it all, traffic is the most essential thing to a successful company on the internet. Aside from ensuring that you have a great product to sell, and you have your company’s internal organization well taken core of, it would be time to get to the nitty gritty of things, generating traffic.

If you already have a site and you think that you're not getting the traffic that you're supposed to be getting, then its time to reconsider what you are doing. If you are contending in these very competitive niches, you should always be a step ahead of your competition, increasing your traffic flow should have been done starting yesterday.

Timing is essential, that’s an old adage known to everyone. But with generating traffic, you should always be on your toes and be a day ahead of everyone. Never think of today and tomorrow as a starting point for making your site traffic laden, it should always have been yesterday.

To help you out in generating more traffic for your site, here are some seven surefire ways to increase your traffic starting from yesterday.

1) Invest in good advertising with search engines

Google’s Adwords and Yahoo’s Overture provide great advertising schemes that are very truly popular and assures great traffic. Although with this surefire way to increase your traffic would cost some money. While some would shy away from spending money to increase traffic, it is imperative in this case to do so because Adwords and Overture is the top surefire way to increase your traffic.

You could see for yourself the success this search engine advertising methods have reaped rewards for so many companies. Lots of site feature these advertising system and many have signed on to reap the benefits. Do not be left behind. Every penny is worth it with using Google and Yahoo’s advertising.
(You can email us at subversiondesignsolutions@gmail.com to request a FREE $100 coupon for Adwords to get you started)

2) Exchange or Trade Links with other sites

With exchanging links with other sites, both of you will benefit from the efforts both of you do to enhance your sites traffic. When one site features another sites link, they could provide one another with the traffic one site generates. The efforts are doubly beneficial because it would seem like both of you are working to generate more traffic. The more links traded with more sites the more traffic could be expected.

3) Use Viral Marketing

Viral marketing allows you to spread the word about your company and product without any costs or if ever low costs only. This is a marketing method that can be quite sneaky; you can attach your company’s name, product or link to a certain media such as a funny video, entertaining game, an interesting article or a gossip or buzz. With this method, people get infected with the creativity and entertainment of the medium that they will pass it on to many people.

4) Search and use proper keywords or keyword phrases for your sites content

Search engines look for certain keywords that they would show in their results page. In doing so, having the right keyword and keyword phrase is a high requirement in ranking in high in search engine results. You could write your own content or you could hire someone to do it for you. Googles Adwords Keyword Tool is free to use and we definitely recommend it.)

5) Write Articles that can lead traffic to your site

Submit articles to sites that would contain the same subject that your site deals in. If you sell car parts write press releases and articles about cars and car parts. Attach your sites description and services at the end of the article as well as the link.

6) Join forums and form online communities

Capture a market and show your expertise and credibility. When you found a good foundation for your site, people will trust you and your site and will pass on to many people their trust. Traffic will certainly increase because they know that you can provide what they need.

7) Lastly, Offer newsletters.

If many people know what you are about and your existence is shared with many others, you will find a loyal traffic that can provide you with more traffic by recommendation. If you arouse the curiosity of your customers they would be pushed to help you with your traffic.

Andy Ray Uppole is an artist from Peoria, Illinois that specializes in audio and video production, graphic design, commercial art, and creative consulting. You can contact him by calling 209.509.4120 or email him at subversiondesignsolutions@gmail.com

Monday, August 1, 2011

3 Foolproof Ways To Outsmart Your Competition

Let's face it...competition is here to stay.  There will always be someone waiting in the wings to take your customers away from you and into their realm.  Yeah, you're always going to have to be on the lookout for new ways to outdo the competition, but there are 3 ways you can minimize the impact they have on your business.

1. Implement Unconventional Marketing Strategies
Standing out from the crowd is sometimes hard to do with so many businesses mimicking the marketing campaigns of their competitors.  Sure, we all want to be successful, and when we see others using a method and prospering there's an urge to jump on the band wagon and enjoy the same success.

Rather than joining the pack, look for ways to advertise that no one else is using. Internet marketing is a good example.  Most Internet marketers use ...you guessed it the Internet to market their products.  Why not get high impact postcards printed and use them to direct people to your Website?  Hey, no one else is doing it!

2. Discover Hidden Markets
Your competitors are missing out on something!  Dig around until you discover what it is, and get a corner on that market niche.  Once you've discovered your secret gold mine, revise your sales copy, and Website to address the specific market you've uncovered.

If you're a Multi Level Marketing representative you might want to consider the following niches.

"    Employees:  The freedom that comes with being your own boss is a dream that many employees hope for, but never experience.  Go ahead...let them know that dreams do come true...there's an opportunity to be their own boss waiting just for them.
"    Stay-at-home Moms:  Most stay at home. Moms are sacrificing finances for the well-being of their children. They would jump at the chance to raise their children and make a little money too.
"    Retirees:  What does the future hold for someone looking at retirement?  It could be that there is a lot of spark, and dreams still pulsing inside...and now...they'll have the time to invest their long time dreams!

3. Become the Expert
We all respect the opinions and insight of someone who really knows a subject inside and out.  Yeah, take the time to research, get to know all of the ins and outs of your product...then emphasize it in your marketing campaign. True knowledge can't be faked. Consumers will know who the expert is. 

You don't have to put all of your eggs in one basket to zero in on one product, but you can emphasize your expertise in one area. Remember that people often expect to pay more for expert advice! You may want to raise your price a little bit, get testimonials, and find another expert to endorse you. 

You don't have to let the competition get one over on you when you position yourself for success!

Andy Ray Uppole is an artist from Peoria, Illinois that specializes in audio and video production, graphic design, commercial art, and creative consulting. You can contact him by calling 209.509.4120 or email him at subversiondesignsolutions@gmail.com

Sunday, July 24, 2011

Advertising Your Business With Google Adwords

The object to successful advertising is to find a method of conveying your information to as many people as possible, while keeping the cost on the advertising low to begin with. This is the easiest way to generate traffic, and retain your profits. Google Adwords is a great method of getting both of these objectives done and making your site successful. It is very important to try and maintain a low click through cost when trying to target the appropriate customers.

It is no secret that pay per click can really make your business swell with traffic and customers, by placing the highest bid on a keyword, or keywords you can get great page ranking when someone types your keyword into their browser for a search. If you have heard of Google Adwords you will know that it is not really a pay per click search engine, but a very powerful Google tool that can be used as an advertising template. It is said that the largest Internet based network for marketing is indeed Google. It is a global industry and is a very good way to get exposure on the Internet. If you are interested in the Google Adwords you can find it on just about every page that Google showcases, their ad can be found in a little rectangle by the organic search results that are free.

The basic premise of the Google Adwords realm is quite simple, the member makes their own advertisement, and then has to bid on a keyword, this key word will then trigger the next step of the process. The next step is where the appearance of the ad can be showcased, to the viewers online. A members site consists of approximately 25 words or characters, this will include spaces so be mindful, it will also allow for a description segment of up to 70 words or characters, again spaces included in the total so you must watch what you are using as description. The great thing about this feature is your site will be posted within just a few minutes of you submitting it to Google. It could even become one of the sites that are sponsored, where they will sit on the right hand column of the search engine pages.

Google’s Adwords runs a little differently than the standard pay per click programs, it is not entirely based on the bid you place on the keyword. It has other factors penciled into the equation, such as the click through rate, plus the cost per click. This in turn dictates what your page ranking will be in the end of the ratio. You will need a steady flow of traffic to your site prior to this method to be effective, so it is best to get a good game plan in motion.

Andy Ray Uppole is an artist from Peoria, Illinois that specializes in audio and video production, graphic design, commercial art, and creative consulting. You can contact him by calling 209.509.4120 or email him at subversiondesignsolutions@gmail.com
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