Behind The Artist Spotlight - 20 Questions with Bradley Pack

 

Behind the art blog artist spotlight aims to understand what makes artists artists from a fan and psychologist perspective by design and dives deep into their psyche. As a fan of the movers, shakers, and name takers I always wanted to know what was behind the noise individuals make in their chosen professions. When your really great at something they call it art! I've always wanted to know more. What's behind that, that sound, that lyric, that certain image they used, that “it” they have, that product, that idea, that story, that philosophy, that one thing or more that makes them what they are, and not just some other person. So I decided to ask. What is behind the art? Here is a list of 20 Questions that I have specifically designed to get to know those movers, shakers, and name takers.

This weeks artist spotlight high lights the art of Brad Pack. 

1. Who are you? My name is Bradley Pack. I'm a mediocre celebrity. Most people don't know me.

2. Where are you from? I am originally from Pekin, Illinois. I've been all over the place and I even lived in Creve Coeur when I was young.

3. What do you do? I am a commercial artist. I have done music, fine art on canvas, multimedia for businesses, and tattoos.

4. How do you describe your self? Very different. Since I was young I have been told I was gifted. I used to have personal problems that isolated me from other kids. I used to be addicted to cocaine and have been to military boot camp. I finally found my self in art. Lots of therapy. I have been diagnosed with depression and use art as a coping skill. I like to share ideas, inspire people, and put smiles on faces.

5. How long have you been working in your industry? Since I was 15 years old.

6. Where do you work most at? In my home, outside, and right now I am working on cleaning out the garage for a larger space.

7. What motivates you? Other artists I'm familiar with. I push my self beyond the “norm.” I see my potential. That is why I have been pushing my self.

8. What inspires you? Nature inspires me, pop art, retro, contrast, negatives, and shadows.

9. What or who influences you? Music. Deftones and Tool.

10. What are you passionate about? I am passionate about music, family, social life with friends, other peoples art, and love.

11. What sets you apart from other individuals in your field? The dark side to my art. The rich detail. I would call it extravagant. Its all done on the spot. (improvised)

12. What is your favorite thing about the industry you work in? It keeps growing. It used to be more low key.

13. What does your average day look like? Work on pieces as much as possible. I takes a lot of time.

14. How do you face your challenges? I try to stay collected and have stamina while projecting my mind on to the canvas by remaining focused. Discipline.

15. What are your strengths? I am easy going. As far as art goes...I feel my black and white work is the strongest.

16. What are your weaknesses? Getting noticed and finding buyers.

17. Where do you see your self in five years? As a goal it would be getting noticed. Not burning out. Gallery shows and hopefully getting a piece in a museum.

18. If you could tell someone who wants to be like you one thing before they go into your industry what would it be and why? Take your time. Stay focused. There is always someone who is better than you.

19. What should we know about you that we haven't talked about yet? I plan to use more technology. I want to go live online and film my self painting in the future.

20. Is there anything you would like talk about (anything at all) that is important to you? There is a world before peoples eyes you can't see. There is an underground world of people. A conspiracy. Their activity uses people to source others to resolve things. A messed up world. Most people are oblivious to it and enjoy a care free life.

To learn more about Brad and view his art click the link below. 

https://www.facebook.com/packs.art

Advertising And Branding Today

Watch any given television long enough, and you’ll be greeted by advertisements. And in today’s ever-competitive market, the real story is behind the scenes, where companies face a constant battle to stay ahead of the competition. And with brand names offering hugely lucrative contracts for the right image, the art of advertising today is massively important.

The actual art of advertising and branding is a lot more sophisticated and in-depth than the consumers they target may realize. Long before an advertisement even reaches the screen, or print, it has been subject to pain-staking research, focus groups, marketing surveys, and many other methods of determining the current state of the target market. Without this information, releasing a product runs the risk of commercial suicide if the consumer isn’t ready. There’s no such thing as luck where advertising a brand, either established or new, is involved. It takes a lot of hard work, grueling hours in meetings and highly skilled teams of creative minds to finalize a concept.

Part of this process, and a way of determining whether a new brand and accompanying advertisement has succeeded or not, is actually one of the simplest. By providing a group of consumers with either an image, a tag line, or even just a combination of colors and sounds, and they recognize the brand behind the advertising, then the hard work has paid off.

This is where the advertising and branding of a product is so important, by firstly ensuring that consumers will recognize a given product or brand. The next important factor is actually persuading consumers to associate certain attributes with your product. These can range from reliability, pricing, value for money, etc. This is one of the most difficult, yet most intrinsically important sources of advertising and branding success. An instance of this is if you mentioned mouthwash – is there a brand that springs to mind immediately? How about favourite destinations to go on vacation – does one resort receive more recommendations than others? Even if that particular resort hasn’t been visited by everyone who mentioned it, just the fact the advertising of that resort makes it sound so enticing that they perceive it’s the destination they should go to, is a sure sign of successful brand advertising.

Yet if successfully advertising a brand is difficult enough to begin with, it can be even more so trying to reach out to new markets with the same product. The stronger the brand and the more successful the initial advertising campaign, the more difficult it becomes to find new avenues. Despite possibly having the number one product on the market, any new advertising still needs to go through the whole process again from scratch. After all, what worked for one product is not guaranteed to work for another.

And this is where the true power of advertising and branding becomes apparent, and is the strongest proof yet that it’s one of the most important in determining whether a company succeeds or fails.

If you need help branding yourself or your company, creating advertisements, and marketing collateral we can help.

Andy Ray Uppole is an artist from Peoria, Illinois that specializes in audio and video production, graphic design, commercial art, and creative consulting. You can contact him by calling 209.509.4120 or email him at subversiondesignsolutions@gmail.com

Advertising Your Business With Google Adwords

The object to successful advertising is to find a method of conveying your information to as many people as possible, while keeping the cost on the advertising low to begin with. This is the easiest way to generate traffic, and retain your profits. Google Adwords is a great method of getting both of these objectives done and making your site successful. It is very important to try and maintain a low click through cost when trying to target the appropriate customers.

It is no secret that pay per click can really make your business swell with traffic and customers, by placing the highest bid on a keyword, or keywords you can get great page ranking when someone types your keyword into their browser for a search. If you have heard of Google Adwords you will know that it is not really a pay per click search engine, but a very powerful Google tool that can be used as an advertising template. It is said that the largest Internet based network for marketing is indeed Google. It is a global industry and is a very good way to get exposure on the Internet. If you are interested in the Google Adwords you can find it on just about every page that Google showcases, their ad can be found in a little rectangle by the organic search results that are free.

The basic premise of the Google Adwords realm is quite simple, the member makes their own advertisement, and then has to bid on a keyword, this key word will then trigger the next step of the process. The next step is where the appearance of the ad can be showcased, to the viewers online. A members site consists of approximately 25 words or characters, this will include spaces so be mindful, it will also allow for a description segment of up to 70 words or characters, again spaces included in the total so you must watch what you are using as description. The great thing about this feature is your site will be posted within just a few minutes of you submitting it to Google. It could even become one of the sites that are sponsored, where they will sit on the right hand column of the search engine pages.

Google’s Adwords runs a little differently than the standard pay per click programs, it is not entirely based on the bid you place on the keyword. It has other factors penciled into the equation, such as the click through rate, plus the cost per click. This in turn dictates what your page ranking will be in the end of the ratio. You will need a steady flow of traffic to your site prior to this method to be effective, so it is best to get a good game plan in motion.

Andy Ray Uppole is an artist from Peoria, Illinois that specializes in audio and video production, graphic design, commercial art, and creative consulting. You can contact him by calling 209.509.4120 or email him at subversiondesignsolutions@gmail.com

5 Reasons Why Your Business Must Have an Online Presence Today

The Internet has officially changed the face of business and in case no one has done this for you already, let me be the first to formally welcome you to the “Information Age”, or should we call it the “Internet Age”. So...Welcome to the 21st Century! Things are going to be different.

The Internet is not a fad or a flavor of the week anymore and hasn't been for some time.  It is the real deal and it is here to stay.  It may morph in one way, shape, or form however, it is here to stay and the most successful businesses are taking advantage of it.

So why exactly should you take your business online?  Although there are tons of reasons, here are 5 key ones:

1. It is expected.  Quite simply, the Internet is the first place people look to find out more about you and find services, your business, and/or your product.  They look for your website as well as information they can find out about you from other websites.  Yes, I dare say it, in 99.9% of the cases, it will damage your credibility to some degree with a prospect if you cannot be found out there.

2. It is cheap.  Never in history has a marketing medium been available to all businesses, no matter the size of their company or bank account that afforded them so much possibility for success.

Obviously money if applied properly can increase your results on the Internet; however, you really can get started with little or no money.  Skeptical, just read some of the books from the “Guerrilla Marketing” series by Jay Conrad Levinson (they are awesome by the way, I've read a few.)

3. It is immediate.  Face it.  We live in a world of instant gratification.  We want everything yesterday.  If something is not immediately available, we just may lose interest or worse yet get it from somewhere else – like your competition.

4. It is 24/7.  The Internet simply never sleeps.  Having and implementing an effective Internet strategy can be like having a well tuned marketing and sales force that continues to do your bidding around the clock.

5. It is global.  Why limit your business to the 15 minute radius surrounding your office?  Your current competition certainly isn’t and new competitors are seemingly coming out of nowhere every day. (I have people visiting me from 150 countries world wide and climbing everyday)

Look at the Internet as a means to allow you to share your genius with prospects who otherwise might not have had the opportunity to experience what you have to offer.


So in closing, what’s the best advice I can muster up on this topic?  Make a sincere effort to understand the Internet and the sheer power and opportunity it brings to your business. Create a plan of attack and get in the game. Play on the grandest court available today, the Internet! 

Andy Ray Uppole is an artist from Peoria, Illinois that specializes in audio and video production, graphic design, commercial art, and creative consulting. You can contact him by calling 209.509.4120 or email him at subversiondesignsolutions@gmail.com

Advertising Your Website With Pay-Per-Click

The best way to help optimize your online image is to consider using the pay-per-click advertising. What pay-per-click means is that you purchase sponsored links on the pages of search engine results. Search engines are used every single minute of everyday, which means advertising your website with pay-per-click will greatly increase the advertising of your website and business.

By advertising your website and business with pay-per-click, you are helping to advertise your business in what is usually an inexpensive way that is growing larger and reaching more people everyday. You can also tailor your pay-per-click advertising to fit your business or company budget needs. This is a plus for those of you who are starting out on a budget and want to stay away from paying a lot for advertising that may or may not be seen. By advertising your website with pay-per-click, your ad is going to be seen by your target market. More advantages to advertising your website with pay-per-click include the speed of advertising, the increase in traffic to your website, boosts SEO (Search Engine Optimizations) efforts, and the ability to research and compare data to see what works best for your website.

There are times, however, when advertising your website with pay-per-click can prove to be costly. For example, it will cost you more to use competitive keywords than it will to use ones that are not as competitive. Finely tune your keyword strategies. You can find information on the Internet on this or you might want to consider consulting a professional such as our company Subversion Design Solutions. Also remember not to bite off more than you can chew. Start with one pay-per-click provider first (we recommend Google), using ads you have tested, and then extend your campaign accordingly.

Advertising your website with pay-per-click can be a very quick, inexpensive way to get your website and business rolling. Drawbacks can always pop up, but if you educate and prepare yourself, you will be able to make the most out of advertising your website with pay-per-click.

Andy Ray Uppole is an artist from Peoria, Illinois that specializes in audio and video production, graphic design, commercial art, and creative consulting. You can contact him by calling 209.509.4120 or email him at subversiondesignsolutions@gmail.com

Using Google Adwords To Promote Your Website or Business

Setting up an account:

To do this you just go here: https://adwords.google.com  Google adwords has provided a very detailed and useful “Sign-up Demo” which is in the form of a video you can use to refer to as you go through the process of signing up.

One of the best things that Google adwords has to offer is the statistical information. This can save you lots of money and help you target your prospects in the most cost effective manner imaginable. BUT, if you don’t understand or use this service you may be throwing you hard earned money away. Now we don’t want to do that because it defeats the purpose. Because there are so many variables involved in using adwords it’s difficult if not impossible to explain exactly how you should run your campaign. The best way is going to be different for everyone reading this, but we can help you to interpret the statistics that you see and then you can “tweak” your ads to get the most out of them for your particular promotion or we can run your campaigns for you. Currently if you sign up to have us run your campaign you will receive $100 in FREE advertising on Google's Adwords. Click here to request a quote or consultation now.

For starters, you should use the “conversion tracking” option.
After you click on “conversion tracking” you’ll need to choose “get Conversion page code”, there you can follow the instructions and choose the one that suits your needs.
The code that Google generates is then pasted into the page described when you choose the option that suits you. To insert this code follow Google’s directions.

Having this code in place will enable Google to provide you with statistics that you can use to assess the effectiveness of a Campaign or ad group.

I recommend having your adwords account running for a day or two before trying to understand this next bit.

For example: (Talking about  Search totals only) if an ad is being shown 1,000 times (Impression) and only has a CTR (click through rate) of 0.20 (displayed as a percentage) it means that your ad is being shown, but the people that see it aren’t clicking on it very often, or they aren’t seeing it. So it could be either because the ad is showing in a poor position (Avg. pos) 213.7 this would be on about page 15 or something, there may be a lot of competition for that word, you would need to raise the bid to try and get it to be seen more often. Or it could be well positioned (Avg.pos) 1.1 but not being clicked on because it is poorly written or not targeted to the keyword people are searching on. Or the key word/s could be too general. 

So you would need to improve the wording of the ad, or choose more targeted key words. This is an extremely generalized synopsis.


Conversion Rate:

It is necessary to consider the (Conv. rate) 20% this is the percentage of actual sales/sign-ups resulting from the “Clicks”, So if you find that your ad is receiving a lot of clicks but the conversion rate is low, it may be an indication that your ad is misleading! People click on the ad and go to your landing page expecting to see motor cycles and find chickens there! Or it could mean that your landing page is just poorly constructed, and not conducive to getting the sign up or making the sale.

A rule of thumb to get started is this: Use Google’s “Keyword tool” to select keywords from your landing page this will help ensure the keywords match the landing page. Let’s say you’re selling apples. People searching to buy apples will search for a keyword like “apples for sale” you will have “apples” as one of your keywords for the ad, because you would have “apples” on your landing page. Your ad wording might be something like, “we sell Apples”. So The customer is looking for apples finds an ad that says “go here to buy apples” they land on a page that sells apples, we have a synchronization happening all the way through, and that is cost effective target market tactics.

A Campaign can contain many different ad groups; an ad group can contain many different ads.

Split Testing:

And ads can be split tested. This means running two ads using the same keywords and settings as though they are one ad, but alternating shows of each ad, Google adwords does this part of it for you. After you make the ad that you wish to test, you then let it run for at least a day or two, and then you can assess which ad is better, using Google’s stats such as Clicks – CTR – CPC (cost per click) , and the number of times each ad has been shown, over a given period of time “Served” then discard the looser. Like a competition.

Andy Ray Uppole is an artist from Peoria, Illinois that specializes in audio and video production, graphic design, commercial art, and creative consulting. You can contact him by calling 209.509.4120 or email him at subversiondesignsolutions@gmail.com

Tips to Increase Ranking and Website Traffic

It is worth cataloging the basic principles to be enforced to increase website traffic and search engine rankings.

• Create a site with valuable content, products or services.
• Place primary and secondary keywords within the first 25 words in your page content and spread them evenly throughout the document.
• Research and use the right keywords/phrases to attract your target customers.
• Use your keywords in the right fields and references within your web page. Like Title, META tags, Headers, etc.
• Keep your site design simple so that your customers can navigate easily between web pages, find what they want and buy products and services.
• Submit your web pages i.e. every web page and not just the home page, to the most popular search engines and directory services. Hire someone to do so, if required. Be sure this is a manual submission. Do not engage an automated submission service.
• Keep track of changes in search engine algorithms and processes and accordingly modify your web pages so your search engine ranking remains high. Use online tools and utilities to keep track of how your website is doing.
• Monitor your competitors and the top ranked websites to see what they are doing right in the way of design, navigation, content, keywords, etc.
• Use reports and logs from your web hosting company to see where your traffic is coming from. Analyze your visitor location and their incoming sources whether search engines or links from other sites and the keywords they used to find you.
• Make your customer visit easy and give them plenty of ways to remember you in the form of newsletters, free reports, reduction coupons etc.
• Demonstrate your industry and product or service expertise by writing and submitting articles for your website or for article banks so you are perceived as an expert in your field.
• When selling products online, use simple payment and shipment methods to make your customer’s experience fast and easy.
• When not sure, hire professionals. Though it may seem costly, but it is a lot less expensive than spending your money on a website which no one visits.
• Don’t look at your website as a static brochure. Treat it as a dynamic, ever-changing sales tool and location, just like your real store to which your customers with the same seriousness.
  
  
  Andy Ray Uppole is an artist from Peoria, Illinois that specializes in audio and video production, graphic design, commercial art, and creative consulting. You can contact him by calling 209.509.4120 or email him at subversiondesignsolutions@gmail.com

Advantages Of A Professional Web Design Vs Doing It Yourself

Your website says a great deal about you and your business. It can make the difference between making a sell and the consumer using another website for their purchase. It is quite possible to design a website on your own, but it isn’t always the best choice.

A professional web designer has insight about what consumers are going to focus on and how to set your site up to offer them exactly what they are looking for. They are also very skilled in how to promote various aspects of your website to help you generate even more sales.

Having a professional design your website generally means you won’t have to spend so much of your time focusing on this aspect of the business. Websites continually need changes and updates so you can see how that will eat away at your time. This means the navigation tools will often need revamping to keep up with such changes. A professional web designer is an expert in making everything fall into place. You want the consumer to be able to click and access on your website without having to consider how to make it happen.

A professional web designer does cost more than doing it yourself, but you can avoid common mistakes that plague do it your self website projects. A huge issue is the scripting of the website. It takes more than good spelling and grammar to make it interesting and attractive to the consumer. Graphic designs look great, but do you know how they affect the consumer? It may attract their attention but if it takes too long for the graphic to open they will likely move on to another website.

Andy Ray Uppole is an artist from Peoria, Illinois that specializes in audio and video production, graphic design, commercial art, and creative consulting. You can contact him by calling 209.509.4120 or email him at subversiondesignsolutions@gmail.com

5 Important Rules in Website Design

weWhen it comes to your website, extra attention should be paid to every minute detail to make sure it performs optimally to serve its purpose. Here are seven important rules of thumb to observe to make sure your website performs well.

1) Do not use splash pages

Splash pages are the first pages you see when you arrive at a website. They normally have a very beautiful image with words like "welcome" or "click here to enter". In fact, they are just that -- pretty vases with no real purpose. Do not let your visitors have a reason to click on the "back" button! Give them the value of your site up front without the splash page.

2) Do not use excessive banner advertisements

Even the least net savvy people have trained themselves to ignore banner advertisements so you will be wasting valuable website real estate. Instead, provide more valuable content and weave relevant affiliate links into your content, and let your visitors feel that they want to buy instead of being pushed to buy.

3) Have a simple and clear navigation

You have to provide a simple and very straightforward navigation menu so that even a young child will know how to use it. Stay away from complicated Flash based menus or multi-tiered drop down menus. If your visitors don't know how to navigate, they will leave your site.

4) Have a clear indication of where the user is

When visitors are deeply engrossed in browsing your site, you will want to make sure they know which part of the site they are in at that moment. That way, they will be able to browse relevant information or navigate to any section of the site easily. Don't confuse your visitors because confusion means "abandon ship"!

5) Avoid using audio on your site

If your visitor is going to stay a long time at your site, reading your content, you will want to make sure they're not annoyed by some audio looping on and on on your website. If you insist on adding audio, make sure they have some control over it -- volume or muting controls would work fine.

Andy Ray Uppole is an artist from Peoria, Illinois that specializes in audio and video production, graphic design, commercial art, and creative consulting. You can contact him by calling 209.509.4120 or email him at subversiondesignsolutions@gmail.com

How to run a successful flyer marketing campaign and why is graphic design, marketing, and printing of your flyer important.

As I'm sitting here this morning I started thinking, "I wonder if people know that there is more to flyer design, printing, and marketing than just handing over color flyers to random people on the street?" To be highly effective and ultimately successful with your flyer marketing campaign, you need to take highly planned deliberate actions that increase the chances of responses to your flyers. If you want a little help on how to do this, then read on. I am going to show you some great tricks here in this post that will help you effectively run your flyer marketing campaigns. Your time in flyer design, printing, and marketing should become a little easier and better once you go through all these steps.

1. Base your designs and copy on research – One of the most crucial parts to an effective flyer marketing campaign is the composition of the design and text marketing copy. For those two main elements to become hugely effective at their job, you will want to base their creation from actual market research.
By having some intimate knowledge about your market, the readers and their preferences, you can effectively create the ideal design and content that will make those people respond more readily. That is why you should not be lazy and not do market research. Take the time in getting important data so that your flyer marketing campaign becomes a lot more effective with more powerful designs and marketing copy.

2. Print as many flyers that you can afford – Another important trick to run an effective flyer marketing campaign would be to print as many flyers as you can afford. This may sound simple, but in reality it is one of the best things you can do. Simply put, the more flyers you deploy, the more people you can reach and of course the more successful you can become. So do not be afraid of pushing the set resources for flyer printing to its limit. Believe me, each flyer printed will pay for itself overall. So print as many as you can.

3. Go for key high traffic areas first for deployment – When it comes to deployment, you can be more effective with your color flyers by first going for key high traffic locations. This ensures that your best efforts are driven to distributing those flyers to the most people in one location. So make sure that you deploy first at those large high traffic areas such as bus stations, train stations, community areas, public parks, and even sporting arenas. You’ll have a faster time getting those flyers picked up in those places and then once done, you can deploy the remaining color flyers to other likely locations.

4. Redeploy and repeat if possible – If you still have a lot of custom flyers after your main deployment, it never hurts to redeploy and repeat your efforts if possible. Some readers may actually ignore or totally miss the whole point of your marketing flyers. By repeating the distribution of your custom flyers, you can reinforce what you are saying and hopefully get through to those others who were slow to respond. This works to a great degree actually getting you an extra 5-20% more responses that you would otherwise would have lost.

5. Get feedback, update and improve – Finally, an effective color flyer is a dynamic and adaptable custom flyer. If you want your marketing to continue succeeding for a long time, you should always get feedback from your flyers and then continually update and improve your design and content for every batch of flyer printing. This more dynamic kind of design habit helps you always be competitive with your flyers, giving you the most out of your investment in flyer printing.

Now that is how you run an effective flyer marketing campaign. Do all of the steps detailed above and you will get almost guaranteed results from your effective flyer printing.

Andy Ray Uppole is an artist from Peoria, Illinois that specializes in audio and video production, graphic design, commercial art, and creative consulting. You can contact him by calling 209.509.4120 or email him at subversiondesignsolutions@gmail.com

Why are business cards important and what does graphic design, marketing, and printing services have to do with them any way?

Business people are always lecturing the importance of networking. While these same people have joined a number of social networking sites like facebook, twitter, and linked-in they are forgetting the importance of passing out traditional business cards.

Building new relationships face to face is just as important as building relationships with the internet and other venues. One of the best ways to secure a face to face connection is by exchanging business cards.
Business cards are the best way to make sure that potential clients and associates have your contact information. These cards state your name, phone number, employer, position, and other important contact information that can be easy for others to forget. Giving these cards ensures that acquaintances will remember your name, while making them feel comfortable with contacting you in the future, since most professionals give out business cards as a means of opening the lines of communication.

What Your Business Card Says About You

A business card is often the first impression that a new acquaintance will have of your company this is why it is so important that you have a well designed business card that was executed by a true professional designer . A plain, generic business card will generally not leave a great first impression. However, a sturdy, professional card will enforce the impression that you are a successful individual. Therefore, professionals need to view their business cards as a representation of themselves, since that is exactly how they appear to others.

Important Information to Include on Your Business Card

In the past, professionals simply placed their logo, name, position, employer, phone number, and address on their business cards. However, in more recent years, that information is usually not enough.
People are now including their website, email address, and the address to any social networking sites they are active on. If you or your company has a Twitter, Linkedin, or professional Facebook account, be sure to mention it on your card. This is a great way of raising awareness and getting clients and potential clients more involved in your business. Remember to have your business  card made to be as memorable as possible and one that represents your personality as best as possible.

Business cards are one of the best ways to make a lasting impression and ensure that clients know exactly where you can be reached. Choosing a high quality, well designed business card will not only be a great representation of you, but of your overall success as a professional.

Andy Ray Uppole is an artist from Peoria, Illinois that specializes in audio and video production, graphic design, commercial art, and creative consulting. You can contact him by calling 209.509.4120 or email him at subversiondesignsolutions@gmail.com

How Do I Market My New Business On The Internet?

Marketing on the Internet can be huge task for some people, especially ones who are more used to more traditional methods of marketing and advertising. Doing your marketing on the Internet is generally less expensive than traditional types of marketing. When done correctly will yield great results.
So how do I market my new business on the Internet? Do your research. I know that it seems like that’s always the advice you get. Research, though, is vital to learning what types of marketing best suit your style and pocketbook. So before you start throwing down your money for banner ads, do your homework to find out if this is really the best, most efficient way to market your particular new business.

Planning is also an important part of marketing online and off line. A common mistake Internet marketers make is to jump in with no real plan. You will want to be certain that any marketing plan you develop fits your budget as well.

The best advice is to start small and work up to more expensive marketing techniques. Doing your research, making a budget, and drawing up a marketing plan for your Internet business will ensure that you get off to the right foot.

Some typical ways of marketing on the Internet are:

• Banner ads
• Solo ads
• Ezine ads
• Press releases
• Email
• Promotional offers
• Linking to other sites
• Pay-per-click

There are other methods as well, but these are the most common and useful. All of the above methods are extremely effective ways for you to market your new business on the Internet, but a combination of several of them will bring you the best results. It will be up to you to decide which ones work best for you and how much you can comfortably spend.

Marketing by these methods does require close monitoring and the ability to make adjustments when you see something that isn’t working or isn’t delivering the results you need to grow your business. The great advantage that marketing on the Internet has is that you can track your result easily and respond quickly with any needed changes to your marketing plan.

Perhaps, though, one of the best and most cost-efficient answers to the question how do I market my new business on the Internet is to write articles and post them on website across the Internet. In these articles or at the end, you add your contact information with a link to your site. By providing information people need about topics related to your new Internet business and a link to find your site, you will get a lot of visitors—and more important, lots of sales!


Andy Ray Uppole is an artist from Peoria, Illinois that specializes in audio and video production, graphic design, commercial art, and creative consulting. You can contact him by calling 209.509.4120 or email him at subversiondesignsolutions@gmail.com

3 Must-Have Strategies to Stay on the Cutting Edge

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1.  Explore New Advertising Methods

The first sign that you might need to explore new marketing strategies, is a sharp decline in the effectiveness of your advertisement campaign.  Yeah, you shell out a lot of hard earned cash to advertise, and the public turns its nose up!  Don't wait until your profits are plunging to start hunting for new marketing strategies.

Keep searching for the pot of gold.  The whirlwind of change that continuously sweeps through the marketplace offers great opportunity for discovering new advertising mediums. Be on the lookout for one that will set you up for brand new heights of success.

Here's the rule of thumb for advertising:  Keep 80 percent of your advertising budget invested in the "tried and true" methods that bring in a steady flow of profit, and invest 20 percent into the exploration of new ways to get  your message to potential customers.

2.  Be On the Lookout for New Markets

Be alert! Diversification is the key to staying on the cutting edge of an ever-changing marketplace.  You'll be insulating yourself against the effects of these changes by continuously changing as well.  And hey... you never know when a brand new market will translate into millions of dollars in sales! 

You don't have to go out on a limb to reach new markets.  There are marketing niches within the market you are currently dealing with.  Think of it like this...your market can be subdivided into several narrowly defined markets.  A Multi-Level Marketing company may notice that many of its prospects are stay-at-home moms and retirees.  Hey a few advertisements directed at the right people...two additional Web pages targeting stay-at-home moms and retirees linked to their home page...and they've effectively customized their markets and are likely to see a 20 percent increase in sales.

3.  Invest In New Products or Services

Have you noticed a continuously progressing slump in the sales and profits of a product or service you currently offer?  It's no sweat if you have other products and services to fill the gap.  Keep a sharp eye out for new products and services that complement what you already have to offer.

A bridal shop owner may have a humming business that sells gowns and veils, but what about tuxedos?  Wouldn't it be easier for the wedding party to get everything in one place?  Tuxedos aren't just for weddings...proms and parties call for bow ties and tails as well.  The potential is expansive.

Yeah, you don't have to be intimidated by clever competition and new technology when you stay on the edge, and make changes with it.  Try these 3 strategies to keep you sales numbers vibrant and climbing!

Andy Ray Uppole is an artist from Peoria, Illinois that specializes in audio and video production, graphic design, commercial art, and creative consulting. You can contact him by calling 209.509.4120 or email him at subversiondesignsolutions@gmail.com

This is your new information souce on topics including art, politics, business, graphic design, and new technology.

Welcome to my blog!
This is now your new source for anything art, business, politics graphic design, and new technology related. I will be posting articles several times a day on these topics, giving product reviews, business and design tips, political commentary and pretty much anything else that might be on my mind. You can visit my official web page @ www.subversiondesignsolutions.com My company provides graphic design and printing solutions for small business start-ups to fortune 500 companies. Take a look at our services and give us a call or shoot us an email for a free consultation and quote. Act now and get 10% for the entire first year!
-Andy