15 Reasons To Join Affiliate Programs

There are HUGE benefits to promoting affiliate programs with your own homebased Internet business. Let’s look at 15 of the best reasons to join affiliate programs.

    There are HUGE benefits to promoting affiliate programs with your own homebased Internet business and now with COVID people are looking for extra income now more than ever. Affiliate marketing is one of the best viable options you can consider. So let’s take a look at 15 of the best reasons to join affiliate programs.

No Production Costs: The cost to develop and produce a new product is prohibitive for almost anyone who wants to start a home-based business. With affiliate programs, production costs aren't an issue. The product has been developed and proven - all on the merchant's nickel.

Low Cost Set-up: Compared with building a brick and mortar store, starting a home-based Internet business is relatively cheap. You can do this one your mobile device or you on your computer. Most people probably already have a desk, Internet-connected computer, cellphone, tablet, and word-processing software, which is all the equipment you may need to start making easy money from affiliate programs.

No Fees or Licenses: I often compare doing business as an affiliate, with distributing a line of products in the real world. The biggest difference is that the distributor must often pay for a license to distribute products within a limited geographic region. Affiliate programs, on the other hand, are usually free to join, and geographic market reach is limited only by the affiliate's ability to promote his website (affiliate link).

Sell Almost Anything: What isn't sold online? There are thousands and thousands of affiliate programs selling anything you can imagine. That makes it easy to find products related to your current, planned web site, or affiliates website.

No Sales Experience Required: When I started my business, I had absolutely no sales experience. That wasn’t a problem, however. The companies and bands I affiliated with provided excellent marketing material. Using their sales copy, products, and music, I was able to get my first affiliate site up in less than a day.

No Employees: Employee salaries are the biggest business expense. Although you may need or want someone to work for you on occasion, you'll never have to worry about hiring full or part-time employees while working as an affiliate marketer.

When you have a project you want to hire out, it is easy to find specialists in every computer-related field who can work for you from the comfort of THEIR own homes. You pay only for the project, and never have to worry about ongoing employee related benefits and deductions.

No Merchant Accounts: Setting up a merchant account is time-consuming and costly. However, affiliate marketers don’t need merchant accounts. Merchants bear all the costs for payment processing. As an affiliate, you’ll never lose sleep over chargebacks, fraud or losing your merchant account. All you need to get started usually is a PayPal and a checking account.

No Inventory: As an affiliate marketer, you can sell large items without storage concerns, even if you live in a small one-bedroom apartment.

No Order-Processing: Forget the problems associated with collecting and storing names, addresses, credit card numbers, etc. The merchant does all that!

No Shipping: The cost and hassle to prepare and ship products to customers worldwide could be staggering. Affiliates never have to worry about packaging supplies or postal rates.

No Customer Service: Do you hate the prospect of dealing with nasty people or customer complaints? Don't worry about it! The merchant handles them you know what's for you. 

Make Money While You Sleep: What other business allows you as a sole proprietor to keep your doors open and keep making money even when you take breaks or after you go home for the night?

Worldwide Marketplace: The Internet is the world's largest marketplace (duh). You can drive more visitors to your online store in a day, than a small-town merchant will see in his or her brick and mortar business in a year. That is more do-able now more than ever.

Minimal Risk: The product you chose isn't making money? Move on. Scrap it! Take down your links and promote another! It's that easy. There are no long-term contracts binding you to products that don't sell.

High Income Potential: If you have a job, your salary or hourly wage is probably pre-determined. Maybe there's not much, other than working overtime, that you can do to increase your income. Maybe there is no room for personal growth, etc. With your own affiliate business on the Internet your income potential is limited only by your desire, effort and imagination. 

No other business is so inexpensive to start yet offers such high profit potential without investing years of labor. Affiliate programs enable you to work from Almost Anywhere in the World!

Andy Ray Uppole is an artist from Peoria, Illinois that specializes in audio and video production, graphic design, commercial art, and creative consulting. You can contact him by calling 209-509-4120 or email him at subversiondesignsolutions@gmail.com 

How To Generate Traffic Using Only Free Methods

Starting up a company of course require a lot of things, to get straight to the point, you need a capital. To make money requires money as well. But of course, with the versatility the internet offers, there are many ways you could find that could help optimize the potential of your site or business in generating traffic.

While there are ways to jumpstart your traffic flows, many sites don’t have the resources that others have to generate more traffic for your site. Well, you don’t have to spend a cent; all you need is the proper mindset and a lot of eagerness. You also must have the drive and perseverance to do hard work and research to generate more traffic for your site.

How sweet it is to have more traffic for your site without spending a single cent? Now it’s a sure thing that many sites have articles that offer tips and guidelines in how to generate traffic using only free methods. Because it is possible, you don’t need to speed a single cent, it may take time, to say honestly, I’m not going to beat around the bush with you. You get better chances by paying for your advertisements, but at least you get a fighting chance with some of these free methods I’m about to tell you.

Take advantage of online forums and online communities. The great thing about forums and online communities is that you can target a certain group that fits the certain demographic that you are looking for. You can discuss about lots of things about the niche that you represent or offer.  Another great advantage is that you know what you are getting into and you will be prepared. Look for ones that will allow you to leave a link. This will boost your SEO rankings as well.

With online communities and forums you can build a reputation for your company. Show them what you are made of and wow them with your range of expertise about the subject, with that you can build a reputation and build trust with the people in your expertise and knowledge.

You can also make use of newsletters. Provide people with a catalog of your products and interesting and entertaining articles. If you make it really interesting and entertaining, more people will sign up for your newsletter and recommend it to other people. The more people who sign up for your newsletter, the more people there will be that will go to your site increasing your traffic.

Another great idea is trading links with other sites. You don’t have to spend a cent. All you have to do is reach an agreement with another webmaster. With exchanging links, the efforts both sites do will benefit both sites. Every traffic that goes to the site could potentially click on the link of your site and visit your site as well. This works well especially when both sites feature the same niche.

Write articles that could grab the attention of people that have interest in your product. Try writing articles that will provide tips and guides to other businesses and people.Writing articles that provide good service and knowledge to other people would provide the necessary mileage your traffic flow needs. 

Many sites offer free submission and posting of your articles.When people find interest in your articles they have a good chance of following the track by finding out where the article originated. Include a link or a brief description of your company with the article and there’s a great probability that they will go to your site.

Write good content for your site. Many search engines track down the keywords and keyword phrases your site uses and how they are used. It is not a requirement that a content should be done by a professional content writer.You could do your own but you have to make content for your site that is entertaining as well as informational. It should provide certain requirements as well as great quality.
Generally, internet users use search engines to find what they are looking for. Search engines in return use keyword searching in aiding their search results. With the right keywords, you could get high rankings in search engine results without the costs.

All of these methods and more will drive more traffic to your site for free. All it takes is a bit of effort and extended man hours. Learn all you can about the methods described here and you will soon have a site with a great traffic flow without the usual costs that come with it.

Andy Ray Uppole is an artist from Peoria, Illinois that specializes in audio and video production, graphic design, commercial art, and creative consulting. You can contact him by calling 209.509.4120 or email him at subversiondesignsolutions@gmail.com

The Quick And Easy Way To PPC Advertising

You should be able to find several useful facts about PPC Advertising in the following paragraphs. If there's at least one fact you didn't know before, imagine the difference it might make.

Engaging in pay-per-click (PPC) advertising has its own benefits and drawbacks. But what exactly is PPC advertising and what it can do to your business?

Business nowadays is doing different kinds of austerity measures when it comes to advertising their products and services. This is because of high rates of placing ads on print and on television. But there is a fast growing approach that businessmen can utilize to bring their services closer to the people and that is through Internet Marketing.

One tool that is causing internet marketing popularity is PPC advertising. This is a technique used in search engine marketing that requires one to pay a fee every time someone clicks an ad on your website. Usually this placement is done through a bidding process. If you are a top bidder for your keywords/phrases, you are sure to be on the number one spot on all search engines. Just be sure of the effectiveness of your ad copy to get the most number of clicks you need for your business.

Here are the benefits of PPC advertising are:

1.You need not be a genius in computer and technology to be able to run this ad campaign.
2.Immediate results are seen after a few days.
3.No need to make a website conform to the SEO rules.(but it helps alot because its free)
4.Nothing to lose even if you do not top the pages of different search engines. You can still always choose PPC advertising.
5.You can make use any search engine available.
6.You can type in any keyword you like.


But how exactly PPC advertising can increase traffic, leads and sales?

Think about what you've read so far. Does it reinforce what you already know about PPC Advertising? Or was there something completely new? What about the remaining paragraphs?

PRE-QUALIFIED TRAFFIC. All visitors of your website are already considered as a qualified consumer or buyer of your product. PPC advertising leads your customers to you for a lesser cost.

INSTANT EXPOSURE, IMMEDIATE PROFITS. PPC search engines enable you to get your desired results fast. They will have your website live within just a few hours which means immediate increase in sale.

CONSISTENT TOP LISTINGS. This is to get your website on top of the sponsored search results for free. You just have to choose the keywords related to your site and business and place them within your web pages. After this, you are done.

PPC advertising enables advertisers to control their advertising campaigns. Advertisers have effectively targeted their audience and set their own price per click. PPC advertising networks provide the platform to identify the desired audience by geographic setting, topic and industry. These networks have a list of websites of the publishers where the ads will be placed.

Tools are provided by the networks to check how the pay per click limit is working for a certain advertiser. If its still competitive, would it be even listed among the paid search lists or does it generate sales? Of course, if the advertiser made the highest bid, the better chances the ad will be seen in the search engine. These networks too provide protection for the advertisers against click fraud. This advertising set-up allows advertisers to set a daily budget for his ads, thus, less spending for unnecessary clicks. Advertiser will never go over his budget.

In PPC advertising, what are important are the keywords and phrases. You have to select at least ten "very specific" keywords that would give you the best traffic in the search. Then, write the ad creatively but straightforward. Tell the truth about your product or service and do not lie. Good thing if your product or service will not disappoint those that are relying on your ad's promise - but what if it did otherwise? Important too is the clarity of the ad. Do not use very vague languages. Include important details like the price.

You should also remember to budget your bids. Do not go overbidding because you will only lose your money and do not go so low that your ads will never get the chance to show up. Check your profit against your spending. If you see no progress then most likely you have to drop your ad campaign.

More and more advertisers have been using PPC advertising and it will continue to grow faster than any online advertising techniques.

PPC advertising is sorta new in online marketing and it is going to continue in the years to come. For advertisers, this means increase revenues with fewer advertising expenses, savings, more sales, good return of investment (ROI) and effective ad campaigns in the days to come.

If you've picked some pointers about PPC Advertising that you can put into action, then by all means, do so. You won't really be able to gain any benefits from your new knowledge if you don't use it.

Andy Ray Uppole is an artist from Peoria, Illinois that specializes in audio and video production, graphic design, commercial art, and creative consulting. You can contact him by calling 209.509.4120 or email him at subversiondesignsolutions@gmail.com

3 Foolproof Ways To Outsmart Your Competition

Let's face it...competition is here to stay.  There will always be someone waiting in the wings to take your customers away from you and into their realm.  Yeah, you're always going to have to be on the lookout for new ways to outdo the competition, but there are 3 ways you can minimize the impact they have on your business.

1. Implement Unconventional Marketing Strategies
Standing out from the crowd is sometimes hard to do with so many businesses mimicking the marketing campaigns of their competitors.  Sure, we all want to be successful, and when we see others using a method and prospering there's an urge to jump on the band wagon and enjoy the same success.

Rather than joining the pack, look for ways to advertise that no one else is using. Internet marketing is a good example.  Most Internet marketers use ...you guessed it the Internet to market their products.  Why not get high impact postcards printed and use them to direct people to your Website?  Hey, no one else is doing it!

2. Discover Hidden Markets
Your competitors are missing out on something!  Dig around until you discover what it is, and get a corner on that market niche.  Once you've discovered your secret gold mine, revise your sales copy, and Website to address the specific market you've uncovered.

If you're a Multi Level Marketing representative you might want to consider the following niches.

"    Employees:  The freedom that comes with being your own boss is a dream that many employees hope for, but never experience.  Go ahead...let them know that dreams do come true...there's an opportunity to be their own boss waiting just for them.
"    Stay-at-home Moms:  Most stay at home. Moms are sacrificing finances for the well-being of their children. They would jump at the chance to raise their children and make a little money too.
"    Retirees:  What does the future hold for someone looking at retirement?  It could be that there is a lot of spark, and dreams still pulsing inside...and now...they'll have the time to invest their long time dreams!

3. Become the Expert
We all respect the opinions and insight of someone who really knows a subject inside and out.  Yeah, take the time to research, get to know all of the ins and outs of your product...then emphasize it in your marketing campaign. True knowledge can't be faked. Consumers will know who the expert is. 

You don't have to put all of your eggs in one basket to zero in on one product, but you can emphasize your expertise in one area. Remember that people often expect to pay more for expert advice! You may want to raise your price a little bit, get testimonials, and find another expert to endorse you. 

You don't have to let the competition get one over on you when you position yourself for success!

Andy Ray Uppole is an artist from Peoria, Illinois that specializes in audio and video production, graphic design, commercial art, and creative consulting. You can contact him by calling 209.509.4120 or email him at subversiondesignsolutions@gmail.com

7 Things You Can Do Today To Make Google Fall Head Over Heels In Love With Your Small Business Website

Creating your own small business website can be a scary thing to do and extremely tough. It requires some planning to get it right and make Google sit up and take notice of your site at first glance. Small business website search engine optimization (SEO) is one of the keys, but all too often, business people leave the creation of their websites up to a family member or a friend who happens to know something about it. This is strange, for they wouldn't dream of letting the same people build their bricks and mortar store or office. This is why business owners should leave it to the professionals.

Of course, getting an expert who fully understands small business SEO to build your website is not likely to come cheap, but it may be the best solution if you are starting out from scratch. However, this article is aimed at those small businesses that already have a website, but are disappointed at how poorly it performs. If you're frustrated because your website appears on page 42 of the Google search results, and no one is visiting your website, here are 7 things you can do to quickly improve your results.

1. Create an Effective Website Title Tag, Description Meta Tag,
and Keywords Meta Tag

The most important part of any website page (in the eyes of the search engines) is the title tag. The title is enclosed between the opening title tag: and the closing title tag: . It is located in the head section of an HTML document, or web page. You should use your page's main keyword in your title. Try to use your main keyword near the beginning of your title, and perhaps again near the end. But always strive to make your title readable, and not obviously keyword stuffed. You must also make sure it appears on the main page at least 3 times, but don't be to repetitive.

Your description tag plays an important role in SEO for your local small business. This tag is used by most of the search engines in their listings, so you need to spend some time getting this right. The description tag looks like this:

<meta name="description" content=

and it is also found in the head section of your web page.

Something brief such as, "Acme Dynamite, Makers of Green Dynamite," gets the message across, but you could do much better. Try to list benefits rather than features, and use your main keyword in your description as well. Keep your description reasonably brief, but not too short. Something like, "Acme, Inc., Makers of the Strongest, Most Powerful and Affordable Dynamite on the Planet" is better.

Like a headline for an ad or sales flyer, your description may take time to develop. Start with a list of all of the benefits your product or service offers and then try to write 20 different descriptions for your site based on those benefits. Test your descriptions by reading them to your customers, employees or others familiar with your business. You'll find out which description resonates most strongly with your potential prospects - and that's good for the search engines and for your sales.

The keywords tag, again found in the head section of your web pages, looks like this:

<meta name="keywords" content=

The keywords you choose for your page are important, because they tell the search engines what should be found on the page. Google and all the other search engines present search results based on relevancy – how relevant your web pages are to the keywords and phrases your prospects are searching for.

Keep your keyword phrases to less than seven and don't repeat the same words. For example, if you have two keyword phrases, which are, "blue widgets" and "bright blue widgets," you should only include unique words after including the first "blue widgets" keyword.

Curious to know what your Title, Description, Meta and Keyword tags currently look like? Here's a simple tip – just go to any page of your website, then click on "View Source" or "View Page Source" from the "View" menu. Or Ctrl+U in most browsers. There you'll be able to see exactly what your tags are telling Google when they crawl your site.

2. Optimize Your Website Copy

Your website copy consists of the words on every page of your site. Try to make it interesting and informative. One simple way to arrange your articles, or informative pages, is to use a simple three-step format. Begin with an introductory paragraph that tells your visitor what you are going to tell them. Then in the next two or three paragraphs, tell them. Finally, wind up the article by telling them what you just told them.

This may seem overly simple, but it works. Speak to your website audience as you would to a seven-year-old child. Don't patronize them, but lay it out clearly in simple steps using straightforward language that anyone can understand.

When writing your copy for each of your pages, make sure to focus on one or two keywords per page. If you are selling dynamite in all colors and you also sell blasting caps, then dynamite should be on one page and blasting caps on another. Keep it simple for your customers and the search engines by focusing on one idea per page and your customers will thank you for it, and Google will thank you too.

3. Establish an Acceptable Keyword Density for Your Website Copy

While optimizing your website copy you also need to establish a keyword density that is acceptable to the search engines. Opinions differ, but somewhere between 2% and 5% is probably about right. This means that for effective small business SEO, your main keyword phrase should appear around three times for every 100 words.

Where your keyword appears is important too. Try to use your main keyword or phrase twice in the first paragraph, once in the second paragraph, once around the middle of the article, and once again near the end of the article. Try to start and end the first paragraph with your main keyword if possible, but don't force it. Always aim for copy that is readable before copy that has perfect keyword density.

4. Create Quality Back Links to Your Website

Increasingly, the search engines are giving added weight to the number of quality back links your website has. It used to be that reciprocal linking was quite acceptable, and it still is, but now Google and the other search engines give higher credibility to one-way back links as far as your search engine rankings are concerned.

And it's not just any back links either. You need to have quality back links, or back links from sites that are similar to yours. It's not much good getting a back link from a site about butterflies if your site focuses on racing cars. With Google, it's all about relevance. You should also strive to get back links from so-called authority sites. These are sites that the search engines deem to be an authority on their chosen subject. They tend to be quite big and to have been around for some time. Google gives more reward for .edu backlinks and its not really as hard as you would think. I have some from Harvard and I've never been there in my life.

5. Use Local Directories Effectively

If you are marketing to a local market, then make use of local directories. How do you find them? If, for example, you are located in New York, then go to Google and search for, "directory" + "new york." This will return a list of all the local directories in that city. You could even try searching for, "green dynamite directory" + "new york," if you are marketing blue widgets.

Once you find a suitable directory, submit your website to it. People do search on local directories, so even if your product has worldwide appeal, there's a greater chance that you will get the sale if someone finds you in a local directory over someone else located in another continent who can deliver just as cost effectively or as quickly.

6. Create a Proper Site Map and Google Site Map

Every website should have a site map. This is merely a directory of all your site's pages with links to every one. You should have a link from every page of your site back to your site map, and your site map must be updated whenever a new page is added.

A Google Site Map is also a site map, but one that is in a special format that Google can easily spider. It has the great advantage of allowing Google to instantly "see" your site and evaluate it. It can be a very useful tool in getting Google to index your site more quickly than otherwise. For more information on creating a Google Site Map, go to: http://www.google.com/webmasters/sitemaps/.

7. Add Fresh Original Content to Your Website at an Acceptably Measured Pace

Your website should never be considered finished. It should always be a work in progress that is constantly expanding with fresh and original content. The easiest way to do this is to add new articles on specific subjects on a regular basis. One article a week is the least you should aim for, but don't add content too quickly either. Dumping 100 articles a day into your site will ultimately work against you, because the search engines look for organic growth – in other words, growth that seems natural. Since it's not likely that you were able to write 100 articles in one day, Google and the other search engines will see this as unnatural and will count it against you in your page ranking.

SEO for your local small business is easier than you might think. Getting Google to fall head over heels in love with your small business website is not rocket science. You only need to implement a few simple things on a regular basis, and over time Google will notice and your page rank – and your placement with the search engines – will start climbing.

Andy Ray Uppole is an artist from Peoria, Illinois that specializes in audio and video production, graphic design, commercial art, and creative consulting. You can contact him by calling 209.509.4120 or email him at subversiondesignsolutions@gmail.com

Advertising Your Business With Google Adwords

The object to successful advertising is to find a method of conveying your information to as many people as possible, while keeping the cost on the advertising low to begin with. This is the easiest way to generate traffic, and retain your profits. Google Adwords is a great method of getting both of these objectives done and making your site successful. It is very important to try and maintain a low click through cost when trying to target the appropriate customers.

It is no secret that pay per click can really make your business swell with traffic and customers, by placing the highest bid on a keyword, or keywords you can get great page ranking when someone types your keyword into their browser for a search. If you have heard of Google Adwords you will know that it is not really a pay per click search engine, but a very powerful Google tool that can be used as an advertising template. It is said that the largest Internet based network for marketing is indeed Google. It is a global industry and is a very good way to get exposure on the Internet. If you are interested in the Google Adwords you can find it on just about every page that Google showcases, their ad can be found in a little rectangle by the organic search results that are free.

The basic premise of the Google Adwords realm is quite simple, the member makes their own advertisement, and then has to bid on a keyword, this key word will then trigger the next step of the process. The next step is where the appearance of the ad can be showcased, to the viewers online. A members site consists of approximately 25 words or characters, this will include spaces so be mindful, it will also allow for a description segment of up to 70 words or characters, again spaces included in the total so you must watch what you are using as description. The great thing about this feature is your site will be posted within just a few minutes of you submitting it to Google. It could even become one of the sites that are sponsored, where they will sit on the right hand column of the search engine pages.

Google’s Adwords runs a little differently than the standard pay per click programs, it is not entirely based on the bid you place on the keyword. It has other factors penciled into the equation, such as the click through rate, plus the cost per click. This in turn dictates what your page ranking will be in the end of the ratio. You will need a steady flow of traffic to your site prior to this method to be effective, so it is best to get a good game plan in motion.

Andy Ray Uppole is an artist from Peoria, Illinois that specializes in audio and video production, graphic design, commercial art, and creative consulting. You can contact him by calling 209.509.4120 or email him at subversiondesignsolutions@gmail.com

5 Reasons Why Your Business Must Have an Online Presence Today

The Internet has officially changed the face of business and in case no one has done this for you already, let me be the first to formally welcome you to the “Information Age”, or should we call it the “Internet Age”. So...Welcome to the 21st Century! Things are going to be different.

The Internet is not a fad or a flavor of the week anymore and hasn't been for some time.  It is the real deal and it is here to stay.  It may morph in one way, shape, or form however, it is here to stay and the most successful businesses are taking advantage of it.

So why exactly should you take your business online?  Although there are tons of reasons, here are 5 key ones:

1. It is expected.  Quite simply, the Internet is the first place people look to find out more about you and find services, your business, and/or your product.  They look for your website as well as information they can find out about you from other websites.  Yes, I dare say it, in 99.9% of the cases, it will damage your credibility to some degree with a prospect if you cannot be found out there.

2. It is cheap.  Never in history has a marketing medium been available to all businesses, no matter the size of their company or bank account that afforded them so much possibility for success.

Obviously money if applied properly can increase your results on the Internet; however, you really can get started with little or no money.  Skeptical, just read some of the books from the “Guerrilla Marketing” series by Jay Conrad Levinson (they are awesome by the way, I've read a few.)

3. It is immediate.  Face it.  We live in a world of instant gratification.  We want everything yesterday.  If something is not immediately available, we just may lose interest or worse yet get it from somewhere else – like your competition.

4. It is 24/7.  The Internet simply never sleeps.  Having and implementing an effective Internet strategy can be like having a well tuned marketing and sales force that continues to do your bidding around the clock.

5. It is global.  Why limit your business to the 15 minute radius surrounding your office?  Your current competition certainly isn’t and new competitors are seemingly coming out of nowhere every day. (I have people visiting me from 150 countries world wide and climbing everyday)

Look at the Internet as a means to allow you to share your genius with prospects who otherwise might not have had the opportunity to experience what you have to offer.


So in closing, what’s the best advice I can muster up on this topic?  Make a sincere effort to understand the Internet and the sheer power and opportunity it brings to your business. Create a plan of attack and get in the game. Play on the grandest court available today, the Internet! 

Andy Ray Uppole is an artist from Peoria, Illinois that specializes in audio and video production, graphic design, commercial art, and creative consulting. You can contact him by calling 209.509.4120 or email him at subversiondesignsolutions@gmail.com

Advertising Your Website With Pay-Per-Click

The best way to help optimize your online image is to consider using the pay-per-click advertising. What pay-per-click means is that you purchase sponsored links on the pages of search engine results. Search engines are used every single minute of everyday, which means advertising your website with pay-per-click will greatly increase the advertising of your website and business.

By advertising your website and business with pay-per-click, you are helping to advertise your business in what is usually an inexpensive way that is growing larger and reaching more people everyday. You can also tailor your pay-per-click advertising to fit your business or company budget needs. This is a plus for those of you who are starting out on a budget and want to stay away from paying a lot for advertising that may or may not be seen. By advertising your website with pay-per-click, your ad is going to be seen by your target market. More advantages to advertising your website with pay-per-click include the speed of advertising, the increase in traffic to your website, boosts SEO (Search Engine Optimizations) efforts, and the ability to research and compare data to see what works best for your website.

There are times, however, when advertising your website with pay-per-click can prove to be costly. For example, it will cost you more to use competitive keywords than it will to use ones that are not as competitive. Finely tune your keyword strategies. You can find information on the Internet on this or you might want to consider consulting a professional such as our company Subversion Design Solutions. Also remember not to bite off more than you can chew. Start with one pay-per-click provider first (we recommend Google), using ads you have tested, and then extend your campaign accordingly.

Advertising your website with pay-per-click can be a very quick, inexpensive way to get your website and business rolling. Drawbacks can always pop up, but if you educate and prepare yourself, you will be able to make the most out of advertising your website with pay-per-click.

Andy Ray Uppole is an artist from Peoria, Illinois that specializes in audio and video production, graphic design, commercial art, and creative consulting. You can contact him by calling 209.509.4120 or email him at subversiondesignsolutions@gmail.com

Using Google Adwords To Promote Your Website or Business

Setting up an account:

To do this you just go here: https://adwords.google.com  Google adwords has provided a very detailed and useful “Sign-up Demo” which is in the form of a video you can use to refer to as you go through the process of signing up.

One of the best things that Google adwords has to offer is the statistical information. This can save you lots of money and help you target your prospects in the most cost effective manner imaginable. BUT, if you don’t understand or use this service you may be throwing you hard earned money away. Now we don’t want to do that because it defeats the purpose. Because there are so many variables involved in using adwords it’s difficult if not impossible to explain exactly how you should run your campaign. The best way is going to be different for everyone reading this, but we can help you to interpret the statistics that you see and then you can “tweak” your ads to get the most out of them for your particular promotion or we can run your campaigns for you. Currently if you sign up to have us run your campaign you will receive $100 in FREE advertising on Google's Adwords. Click here to request a quote or consultation now.

For starters, you should use the “conversion tracking” option.
After you click on “conversion tracking” you’ll need to choose “get Conversion page code”, there you can follow the instructions and choose the one that suits your needs.
The code that Google generates is then pasted into the page described when you choose the option that suits you. To insert this code follow Google’s directions.

Having this code in place will enable Google to provide you with statistics that you can use to assess the effectiveness of a Campaign or ad group.

I recommend having your adwords account running for a day or two before trying to understand this next bit.

For example: (Talking about  Search totals only) if an ad is being shown 1,000 times (Impression) and only has a CTR (click through rate) of 0.20 (displayed as a percentage) it means that your ad is being shown, but the people that see it aren’t clicking on it very often, or they aren’t seeing it. So it could be either because the ad is showing in a poor position (Avg. pos) 213.7 this would be on about page 15 or something, there may be a lot of competition for that word, you would need to raise the bid to try and get it to be seen more often. Or it could be well positioned (Avg.pos) 1.1 but not being clicked on because it is poorly written or not targeted to the keyword people are searching on. Or the key word/s could be too general. 

So you would need to improve the wording of the ad, or choose more targeted key words. This is an extremely generalized synopsis.


Conversion Rate:

It is necessary to consider the (Conv. rate) 20% this is the percentage of actual sales/sign-ups resulting from the “Clicks”, So if you find that your ad is receiving a lot of clicks but the conversion rate is low, it may be an indication that your ad is misleading! People click on the ad and go to your landing page expecting to see motor cycles and find chickens there! Or it could mean that your landing page is just poorly constructed, and not conducive to getting the sign up or making the sale.

A rule of thumb to get started is this: Use Google’s “Keyword tool” to select keywords from your landing page this will help ensure the keywords match the landing page. Let’s say you’re selling apples. People searching to buy apples will search for a keyword like “apples for sale” you will have “apples” as one of your keywords for the ad, because you would have “apples” on your landing page. Your ad wording might be something like, “we sell Apples”. So The customer is looking for apples finds an ad that says “go here to buy apples” they land on a page that sells apples, we have a synchronization happening all the way through, and that is cost effective target market tactics.

A Campaign can contain many different ad groups; an ad group can contain many different ads.

Split Testing:

And ads can be split tested. This means running two ads using the same keywords and settings as though they are one ad, but alternating shows of each ad, Google adwords does this part of it for you. After you make the ad that you wish to test, you then let it run for at least a day or two, and then you can assess which ad is better, using Google’s stats such as Clicks – CTR – CPC (cost per click) , and the number of times each ad has been shown, over a given period of time “Served” then discard the looser. Like a competition.

Andy Ray Uppole is an artist from Peoria, Illinois that specializes in audio and video production, graphic design, commercial art, and creative consulting. You can contact him by calling 209.509.4120 or email him at subversiondesignsolutions@gmail.com

5 Important Rules in Website Design

weWhen it comes to your website, extra attention should be paid to every minute detail to make sure it performs optimally to serve its purpose. Here are seven important rules of thumb to observe to make sure your website performs well.

1) Do not use splash pages

Splash pages are the first pages you see when you arrive at a website. They normally have a very beautiful image with words like "welcome" or "click here to enter". In fact, they are just that -- pretty vases with no real purpose. Do not let your visitors have a reason to click on the "back" button! Give them the value of your site up front without the splash page.

2) Do not use excessive banner advertisements

Even the least net savvy people have trained themselves to ignore banner advertisements so you will be wasting valuable website real estate. Instead, provide more valuable content and weave relevant affiliate links into your content, and let your visitors feel that they want to buy instead of being pushed to buy.

3) Have a simple and clear navigation

You have to provide a simple and very straightforward navigation menu so that even a young child will know how to use it. Stay away from complicated Flash based menus or multi-tiered drop down menus. If your visitors don't know how to navigate, they will leave your site.

4) Have a clear indication of where the user is

When visitors are deeply engrossed in browsing your site, you will want to make sure they know which part of the site they are in at that moment. That way, they will be able to browse relevant information or navigate to any section of the site easily. Don't confuse your visitors because confusion means "abandon ship"!

5) Avoid using audio on your site

If your visitor is going to stay a long time at your site, reading your content, you will want to make sure they're not annoyed by some audio looping on and on on your website. If you insist on adding audio, make sure they have some control over it -- volume or muting controls would work fine.

Andy Ray Uppole is an artist from Peoria, Illinois that specializes in audio and video production, graphic design, commercial art, and creative consulting. You can contact him by calling 209.509.4120 or email him at subversiondesignsolutions@gmail.com

How Do I Market My New Business On The Internet?

Marketing on the Internet can be huge task for some people, especially ones who are more used to more traditional methods of marketing and advertising. Doing your marketing on the Internet is generally less expensive than traditional types of marketing. When done correctly will yield great results.
So how do I market my new business on the Internet? Do your research. I know that it seems like that’s always the advice you get. Research, though, is vital to learning what types of marketing best suit your style and pocketbook. So before you start throwing down your money for banner ads, do your homework to find out if this is really the best, most efficient way to market your particular new business.

Planning is also an important part of marketing online and off line. A common mistake Internet marketers make is to jump in with no real plan. You will want to be certain that any marketing plan you develop fits your budget as well.

The best advice is to start small and work up to more expensive marketing techniques. Doing your research, making a budget, and drawing up a marketing plan for your Internet business will ensure that you get off to the right foot.

Some typical ways of marketing on the Internet are:

• Banner ads
• Solo ads
• Ezine ads
• Press releases
• Email
• Promotional offers
• Linking to other sites
• Pay-per-click

There are other methods as well, but these are the most common and useful. All of the above methods are extremely effective ways for you to market your new business on the Internet, but a combination of several of them will bring you the best results. It will be up to you to decide which ones work best for you and how much you can comfortably spend.

Marketing by these methods does require close monitoring and the ability to make adjustments when you see something that isn’t working or isn’t delivering the results you need to grow your business. The great advantage that marketing on the Internet has is that you can track your result easily and respond quickly with any needed changes to your marketing plan.

Perhaps, though, one of the best and most cost-efficient answers to the question how do I market my new business on the Internet is to write articles and post them on website across the Internet. In these articles or at the end, you add your contact information with a link to your site. By providing information people need about topics related to your new Internet business and a link to find your site, you will get a lot of visitors—and more important, lots of sales!


Andy Ray Uppole is an artist from Peoria, Illinois that specializes in audio and video production, graphic design, commercial art, and creative consulting. You can contact him by calling 209.509.4120 or email him at subversiondesignsolutions@gmail.com