Showing posts with label Marketing. Show all posts
Showing posts with label Marketing. Show all posts

Monday, March 1, 2021

Absolute Concept Theory

 Absolute Concept Theory

    In philosophy Absolute Theory usually refers to a theory based on concepts such as the concept of space time that exists independently of other concepts and objects, but how do we arrive at a universal concept? This one question drove me to solve this problem and I found my answers in linguistics and the scientific method.

    Often times concepts are hard to define and understand and have a root in human language, both verbal and nonverbal. Research has been done to learn how the ability to understand has developed in the human species.

    When your a child external stimulus is absorbed using your five senses. This includes human speech in the form of words and gestures. Our brains are able to figure out which sounds are words and where there are breaks between words, general grammatical labels, and we are able to apply them without any real formal training and some how gain comprehension. Noam Chomsky has a theory based on this field of research.

    Chomsky's Linguistic Theory says that all languages contain similar structures and rules (a universal grammar) and the fact that children everywhere acquire language the same way, and without much effort seems to indicate that we were born wired with the basics already present in our brains. He has named this bio mechanism in our brains the Language Acquisition Device or LAD and believes this is what allows us to learn language. 

    Oxford defines language as the principle method of human communication, consisting of words used in a structured and conventional way and conveyed by speech, writing, or gesture as well as a system of communication used by a country or community. This is where words come into play as they define concepts. What if there is not a word or a way to explain something? 

This is why I have developed a methodology to discover, define, and validate concepts much like the scientific method. It is called Absolute Concept Theory.

Friday, February 26, 2021

The Importance of Business Planning

 

Most people do not realize how important a business plan is for anyone starting a new business, already in business, trying to get a loan, and critical for anyone seeking funding from a venture capitalist like those guys on ABC's Shark Tank. The business plan needs to be comprehensive and well thought out. Business plans are standardized and contain sections that include an executive summary, objectives, a mission statement, descriptions of products and services, market planning, management structure, ownership type, customer life cycle, market analysis summary, your marketing strategy, and even your resume. 

Individuals could choose to hire a professional to write a business plan for them or they can attempt to write their own making use of business planning software or books that are available on the market. I would recommend reading the book, Your First Business Plan 5th Edition by Joeseph Covello and Brian Hazelgren. I have found this to be an excellent primer on business and business planning. It convers topics such as Return On Investments and Shadow Testing.

A market evaluation is a useful analysis in the planning of a company’s success. It is a big undertaking but is invaluable. To conduct a proper analysis, consideration needs to be given to a range of areas including expected sales figures, marketing goals, advertising content, and the media mix being utilized. Firstly the original marketing goals need to be examined and it has to be ascertained whether the business can quickly and effectively gain enough market share to generate revenue. If this is not possible on paper it will never take off.

An analysis of the competition can be the most difficult section to work on when undertaking the writing of a business plan. Before analyzing the competition they have to be investigated and before that can be done they have to be found. There are many resources online you can use to start. Manta.com happens to be one of my favorite tools. To analyze the competition it is necessary to determine what market or market segments they serve and what benefits they offer. It is necessary to determine why customers buy from them and also to gather information about their products and or services, their pricing and promotion.

With high failure rates for new business, it is obvious that to succeed new businesses need all the help they can get. Proper planning is vital. Do your research. 

Andy Ray Uppole is an artist from Peoria, Illinois that specializes in audio and video production, graphic design, commercial art, and creative consulting. You can contact him by calling 209-509-4120 or email him at subversiondesignsolutions@gmail.com 




Tuesday, February 23, 2021

The Upsell: How To Double Your Profits Using Video's

The Upsell 

    Do you know what an upsell? Most of us do and don't even realize it. Have you ever been to McDonalds and bought a burger, and then the server asks if you would "like fries with that?" Yep, that’s is an upsell! 

They are pretty easy to spot.

Here is an example from the online marketing world. 

    In the online marketing world, you can upsell your customers with other products of interest as well. Did you know that when a person buys a product, there’s up to a 50% chance that they would buy another product if the product complements your existing product line and they have the cash budget for it?

    This is where videos come in. You can double your profits using videos by using them as an upsell. As we all know, videos have a higher perceived value and can often be sold at a much higher price, because they are more expensive to produce. You can even increase your profits by turning your videos into CDs. The fact that the product is physical makes the perceived value even higher! 

    You can sell a video as an upsell to an e-book, audio course, or bundle them together with the e-book and sell it for a premium price. Videos can also increase your profits through helping you market existing products. This is done through the power of viral marketing. The more viral and sticky the content of your videos, the more people are willing to share them and this can help you grow your business faster easily.

    You should always bundle existing products with a video version, because people respond better to video products and they have a higher conversion rate compared to conventional e-books or other content. This makes this strategy a no brainer. Don’t leave money on the table!

Andy Ray Uppole is an artist from Peoria, Illinois that specializes in audio and video production, graphic design, commercial art, and creative consulting. You can contact him by calling 209-509-4120 or email him at subversiondesignsolutions@gmail.com 


15 Reasons To Join Affiliate Programs

There are HUGE benefits to promoting affiliate programs with your own homebased Internet business. Let’s look at 15 of the best reasons to join affiliate programs.


    There are HUGE benefits to promoting affiliate programs with your own homebased Internet business and now with COVID people are looking for extra income now more than ever. Affiliate marketing is one of the best viable options you can consider. So let’s take a look at 15 of the best reasons to join affiliate programs.

No Production Costs: The cost to develop and produce a new product is prohibitive for almost anyone who wants to start a home-based business. With affiliate programs, production costs aren't an issue. The product has been developed and proven - all on the merchant's nickel.

Low Cost Set-up: Compared with building a brick and mortar store, starting a home-based Internet business is relatively cheap. You can do this one your mobile device or you on your computer. Most people probably already have a desk, Internet-connected computer, cellphone, tablet, and word-processing software, which is all the equipment you may need to start making easy money from affiliate programs.

No Fees or Licenses: I often compare doing business as an affiliate, with distributing a line of products in the real world. The biggest difference is that the distributor must often pay for a license to distribute products within a limited geographic region. Affiliate programs, on the other hand, are usually free to join, and geographic market reach is limited only by the affiliate's ability to promote his website (affiliate link).

Sell Almost Anything: What isn't sold online? There are thousands and thousands of affiliate programs selling anything you can imagine. That makes it easy to find products related to your current, planned web site, or affiliates website.

No Sales Experience Required: When I started my business, I had absolutely no sales experience. That wasn’t a problem, however. The companies and bands I affiliated with provided excellent marketing material. Using their sales copy, products, and music, I was able to get my first affiliate site up in less than a day.

No Employees: Employee salaries are the biggest business expense. Although you may need or want someone to work for you on occasion, you'll never have to worry about hiring full or part-time employees while working as an affiliate marketer.

When you have a project you want to hire out, it is easy to find specialists in every computer-related field who can work for you from the comfort of THEIR own homes. You pay only for the project, and never have to worry about ongoing employee related benefits and deductions.

No Merchant Accounts: Setting up a merchant account is time-consuming and costly. However, affiliate marketers don’t need merchant accounts. Merchants bear all the costs for payment processing. As an affiliate, you’ll never lose sleep over chargebacks, fraud or losing your merchant account. All you need to get started usually is a PayPal and a checking account.

No Inventory: As an affiliate marketer, you can sell large items without storage concerns, even if you live in a small one-bedroom apartment.

No Order-Processing: Forget the problems associated with collecting and storing names, addresses, credit card numbers, etc. The merchant does all that!

No Shipping: The cost and hassle to prepare and ship products to customers worldwide could be staggering. Affiliates never have to worry about packaging supplies or postal rates.

No Customer Service: Do you hate the prospect of dealing with nasty people or customer complaints? Don't worry about it! The merchant handles them you know what's for you. 

Make Money While You Sleep: What other business allows you as a sole proprietor to keep your doors open and keep making money even when you take breaks or after you go home for the night?

Worldwide Marketplace: The Internet is the world's largest marketplace (duh). You can drive more visitors to your online store in a day, than a small-town merchant will see in his or her brick and mortar business in a year. That is more do-able now more than ever.

Minimal Risk: The product you chose isn't making money? Move on. Scrap it! Take down your links and promote another! It's that easy. There are no long-term contracts binding you to products that don't sell.

High Income Potential: If you have a job, your salary or hourly wage is probably pre-determined. Maybe there's not much, other than working overtime, that you can do to increase your income. Maybe there is no room for personal growth, etc. With your own affiliate business on the Internet your income potential is limited only by your desire, effort and imagination. 

No other business is so inexpensive to start yet offers such high profit potential without investing years of labor. Affiliate programs enable you to work from Almost Anywhere in the World!

Andy Ray Uppole is an artist from Peoria, Illinois that specializes in audio and video production, graphic design, commercial art, and creative consulting. You can contact him by calling 209-509-4120 or email him at subversiondesignsolutions@gmail.com 



Monday, February 15, 2021

GameStop Is A Freak of Nature In The Business World For 5 reasons

 

So I get this email in my inbox at exactly 12:05pm on Feb. 14th...Here is the body of the email...more or less...

"GameStop is a dying business...But shareholders shorted the stock 2 weeks ago...and the financial leaders on Wall Street were nervous. The spike in stock price didn't represent GameStop's growth...and this whole stock situation proved one thing:

The financial markets are shaky...

Brick and mortar companies like GameStop are dying...And the stock market seems less reliable now. However, there is a way to make a big profit without relying on stocks or dying businesses..."

Then the email proceeds to sell you their latest info product, get rich quick scheme, or MLM...Let me break this down for you guys reading this.

GameStop is a flipping freak of nature in the business world for 5 reasons.

But first I need to tell you what short selling is.

The traditional way of shorting involves borrowing shares from a brokerage and selling them on the open market. Clearly, you want the value of the stock to decline, so you can buy the shares back at a lower price. Your profit is simply the price sold minus the price purchased - pretty straight forward (not really). Let's have the guys over at WallStreetSurvivor.com explain short selling to you.

Short Selling by Wall Street Survivor.com

https://www.youtube.com/watch?v=Z1LctxzEREE

I am not going to try to an explain why GameStop is over valued so I am gonna let investorplace.com do the talking for me, but please make note that it is OVER valued as it stands (or so they say). Please make note also that I am also not a licensed broker, this isn't legal advice, and all that other legal jazz...

GME Stock Is Still Over Valued Based On Fundamentals

https://investorplace.com/2021/02/gme-stock-is-still-overvalued-based-on-fundamentals/

Here are some facts about GameStop that make this business model interesting and something business leaders of the future should learn from.

1.) It's hybrid business Model

The hybrid business model is a mix of traditional product sales with the addition of hardware, software, cloud offerings, and other services via subscription. Customers are contracted to pay you a monthly fee for the delivery of these ongoing services. (there are also some other business mechanics at play here)

1.2.) Brick-and-Mortar Business Model

Brick and mortar refers to a physical presence of an organization or business in a building or other structure. The term brick-and-mortar business is often used to refer to a company that possesses or leases retail shops, factory production facilities, or warehouses for it's operations.

1.3.) A Reseller Business Model

Is a company or individual merchant that purchases goods or services with the intention of selling them rather than consuming or using them. This is usually done for profit. (Reseller Business Model - item acquisition standards cap at 33 percent of the market value for items purchased for resale.)

1.4) Retail Business Model

Pretty self explanatory you shop there. DUH!

This is how GameStop runs their operations and what made it a powerhouse. What they don't talk about is this...

2.) The Gaming Community

Please read my article on Community and Unity.

https://behindtheartsubversionart.blogspot.com/2021/01/community-and-unity.html

The online and offline gaming community is what pushed this company forward along with its hybridized business model. Gamers aren't going anywhere. This communities core consists of millions of 30 somethings that have been gaming most of their natural lives like my self and we enjoy going to physical locations and holding physical products in our hands. Not to mention good deals. This is why GameStop became huge in the first place and what other articles fail to talk about or analyze. 

As you can see we can all stand to learn from GameStop's hybridized business model. This model is great, because it gives the company many revenue streams that most retailers don't have and the diversity of those streams allows the executives to make changes within the organization lightening fast. For instance let us say there is an uptick in online sales only that isn't reflected through the brick and mortar locations balance sheets (DUH). We can then plan accordingly. Maybe we make cuts in our spending or make incentives for our customers to come into the store by enticing them with exclusive merchandise like NINTENDO has. I also can't get a used game from Walmart or even take it back if I don't like it mostly because of anti-pirating laws. However with GameStop I can purchase the game online, pick it up at the store, play it, and then sell it back to them at a fraction of the price in exchange for store credit or take the cash. You actually get more for the used game if you take the credit, because of the huge markup on games and consoles. They also can actually sell you a game or software title twice which equal double the profit. This is what makes this company special, why there are lesson's to be learned from them, and why hybridizing your business model is so important in today's economy. 

Andy Ray Uppole is an artist from Peoria, Illinois that specializes in audio and video production, graphic design, commercial art, and creative consulting. You can contact him by calling 209-509-4120 or email him at subversiondesignsolutions@gmail.com 






Friday, February 12, 2021

Behind The Artist Spotlight - 20 Questions with Murda Mason Bars

 


Behind the art blog artist spotlight aims to understand what makes artists artists from a fan and psychologist perspective by design and dives deep into their psyche. As a fan of the movers, shakers, and name takers I always wanted to know what was behind the noise individuals make in their chosen professions. When your really great at something they call it art! I've always wanted to know more. What's behind that, that sound, that lyric, that certain image they used, that “it” they have, that product, that idea, that story, that philosophy, that one thing or more that makes them what they are, and not just some other person. So I decided to ask. What is behind the art? Here is a list of 20 Questions (or more this time) that I have specifically designed to get to know those movers, shakers, and name takers.

This weeks artist spotlight is Murda Mason Bars:

1.) Who are you? Murda Mason Bars. My name is LaRondrich Rutherford. I was born on 6-23-86.

2.) Where are you from? I am from Peoria.

What neighborhood? Harrison.

Is your building still there? No they tore it down. 

3.) Favorite color? Black

4.) Favorite food? Hot Wings

5.) What do you do for fun? Make music in the studio.

6.) Least favorite thing to do? Go to jail. 

7.) What were you like growing up? Bad. I was never listening. Stealing. Playing video games. It was kind a boring. 

8.) Favorite video game? Mortal Kombat

9.) Favorite movie? Dead Presidents and Coming To America.

10.) Favorite sports team? Bulls and Bears.

11.) Favorite drink? Tequila. I like weed too. Is that considered a drug still? (No I hope not.)

12.) Favorite song? It's one of mine actually. It's called favorite song. You guys should check out Blessings and Places To Go also.

Watch Favorite Song here. https://www.youtube.com/watch?v=sEZnxbzykVE

Watch Blessings here.  https://www.youtube.com/watch?v=au1opBPkJ1o

Watch Places To Go here. https://www.youtube.com/watch?v=httSOUJYn1s

13.) Favorite artist? Lil Wayne

14.) Favorite track by Lil Wayne? Lights Out

15.) Who do you listen to? Lil Wayne, TI, Gucci Mane, Jeezy, and Lil Soldier.

16.) Do you listen to anything besides hip hop? Yeah. R & B and a lil country. 

17.) What motivates you as an artist? good music. 

18.) What do you like to write about? Life, girls, love, streets, you know Andy. 

19.) Weirdest place you have had sex? A hospital.

20.) When did your first track drop? 2005

What's the name of it? Hoover Boys

22.) Where has music taken you? All over really. Did a video in California with Masked Up Click. Went to Texas, Atlanta, Miami, Kansas at the Chief's and Royal's Stadium. I've played with Hypno Carlito, Do or Die, Shawnna, Raw Digga, SD, Country Black, Project Pat, Bone Crusha, Bo Deal, and Bushwick Bill of the Geto Boys.

23.) What was one of the coolest moments you have had as and artist? Played at South By South West.

24.) Anything you want to talk about? Anything at all? Just stay focused and believe. Put God first. Anything is possible. Don't listen to what people tell you. You can basically do whatever you put your mind to. Stay dedicated. Put more than your all into everything. Always dream big.

You can contact LaRondrich at masonbars11@gmail.com 

Andy Ray Uppole is an artist from Peoria, Illinois that specializes in audio and video production, graphic design, commercial art, and creative consulting. You can contact him by calling 209-509-4120 or email him at subversiondesignsolutions@gmail.com 


Wednesday, February 3, 2021

Behind The Artist Spotlight - 20 Questions with Bradley Pack

 

Behind the art blog artist spotlight aims to understand what makes artists artists from a fan and psychologist perspective by design and dives deep into their psyche. As a fan of the movers, shakers, and name takers I always wanted to know what was behind the noise individuals make in their chosen professions. When your really great at something they call it art! I've always wanted to know more. What's behind that, that sound, that lyric, that certain image they used, that “it” they have, that product, that idea, that story, that philosophy, that one thing or more that makes them what they are, and not just some other person. So I decided to ask. What is behind the art? Here is a list of 20 Questions that I have specifically designed to get to know those movers, shakers, and name takers.


This weeks artist spotlight high lights the art of Brad Pack. 

  1. Who are you? My name is Bradley Pack. I'm a mediocre celebrity. Most people don't know me.

  2. Where are you from? I am originally from Pekin, Illinois. I've been all over the place and I even lived in Creve Coeur when I was young.

  3. What do you do? I am a commercial artist. I have done music, fine art on canvas, multimedia for businesses, and tattoos.

  4. How do you describe your self? Very different. Since I was young I have been told I was gifted. I used to have personal problems that isolated me from other kids. I used to be addicted to cocaine and have been to military boot camp. I finally found my self in art. Lots of therapy. I have been diagnosed with depression and use art as a coping skill. I like to share ideas, inspire people, and put smiles on faces.

  5. How long have you been working in your industry? Since I was 15 years old.

  6. Where do you work most at? In my home, outside, and right now I am working on cleaning out the garage for a larger space.

  7. What motivates you? Other artists I'm familiar with. I push my self beyond the “norm.” I see my potential. That is why I have been pushing my self.

  8. What inspires you? Nature inspires me, pop art, retro, contrast, negatives, and shadows.

  9. What or who influences you? Music. Deftones and Tool.

  10. What are you passionate about? I am passionate about music, family, social life with friends, other peoples art, and love.

  11. What sets you apart from other individuals in your field? The dark side to my art. The rich detail. I would call it extravagant. Its all done on the spot. (improvised)

  12. What is your favorite thing about the industry you work in? It keeps growing. It used to be more low key.

  13. What does your average day look like? Work on pieces as much as possible. I takes a lot of time.

  14. How do you face your challenges? I try to stay collected and have stamina while projecting my mind on to the canvas by remaining focused. Discipline.

  15. What are your strengths? I am easy going. As far as art goes...I feel my black and white work is the strongest.

  16. What are your weaknesses? Getting noticed and finding buyers.

  17. Where do you see your self in five years? As a goal it would be getting noticed. Not burning out. Gallery shows and hopefully getting a piece in a museum.

  18. If you could tell someone who wants to be like you one thing before they go into your industry what would it be and why? Take your time. Stay focused. There is always someone who is better than you.

  19. What should we know about you that we haven't talked about yet? I plan to use more technology. I want to go live online and film my self painting in the future.

  20. Is there anything you would like talk about (anything at all) that is important to you? There is a world before peoples eyes you can't see. There is an underground world of people. A conspiracy. Their activity uses people to source others to resolve things. A messed up world. Most people are oblivious to it and enjoy a care free life.

To learn more about Brad and view his art click the link below. 

Monday, January 11, 2021

Guiding Principles

Phone Rings...
I answer...
"Hello?"
A voice says, "What does your heart ask you to express?"
"Uh...Who is this?"
They reply, "You know who I am. Many are called, but few are chosen Andrew... Andy... Whatever you choose to call your self these days."
Hangs Up. Dial tone... 
"Hello? That was weird. Maybe they will call back?"

    When I was a kid my brother and I would make short films and stop motion animations. I always wanted to be an artist. In many ways my "little" brother did too. He's now a brilliant engineer. I am what I always wanted to be when I grew up. An artist. Super hero wasn't a real option for me. Was it? However, to my defense Batman's only super power was being super rich.

    As an artist it is my job to express my self. If it doesn't come from the heart it's not gonna be as powerful. BAM! Sometimes my ideas come from dreams. I can't tell you how many people are actually living their dreams out there. Not many. Hell even my mom told me a few years ago she still didn't know what she wanted to be when she grows up her self. This level of honesty with me among all of my family members wasn't and isn't something new. In fact it's been like that nearly all my adult life and I decided it was gonna be my first guiding principle in my relationship with my child. I don't lie to her. Never have and never will. It's been that way since she could talk. This open expression of love builds trust. The kind of trust you see even on the battle field.

    Life can be seen as a struggle or war. It's You vs. Them. You vs. Nature. and the most difficult battle of all. You vs. Your Self. Sometimes you have to dig deep inside your self to move forward. This brings us to my second guiding principle. Never under any circumstances give up. If it works for learning to ride a bike and video games imagine what it could do into adulthood right? 

    Unconditional love means we never leave anyone behind, always listen, and offer our help. Right armed services, police, fire, rescue, doctors, lawyers, and sheriff? Take a look around our neighborhood. Our communities are supposed to be a place where we can grow together and support each other. Look at the scenery and the people. Really look. Don't pay attention to those "labels." Are there smiling faces in the numbers we should see? Hardly. If you give up on your self you are giving up on them too. If you don't go out into the real world and only live through your screens you'll never reach your full potential and neither will they.

    Look, I'm not naïve and unicorns don't s#@$ sunshine, rainbows, sparkles, and chocolate, but I can help you put a new roof on your house. Think about how you can express your heart to help others. Call attention to the things you want to see done. Then actually try to help fix things. Just saying we need to do something doesn't fix s@#$. The roof will still leak won't it?

    Be the change you want to see. Be extra ordinary. Be bold. Seize the day! #remixmovement #remixpekin

Andy Ray Uppole is an artist from Peoria, Illinois that specializes in audio and video production, graphic design, commercial art, and creative consulting. You can contact him by calling 209-509-4120 or email him at subversiondesignsolutions@gmail.com 

Community Standards

 "Our lives begin to end the day we become silent about things." Martin Luther King Jr. 

How much value do you place on a human life? What about those lives that are not your own?


    Ice T put it bluntly by stating, "No lives matter" during the introduction to his band Body Count's "No Lives Matter." https://www.youtube.com/watch?v=hlk7o5T56iw He is essentially saying "they" (which could mean anyone) do not care about others period. This is color blind. We set the bar for our community creating a standard. Not this "them" or "they."

    I'm sure you have read signs like, "No shirt, no shoes, no socks, no service." Right? What we tolerate becomes the norm as well as what we don't. (Covers ears) What we turn a blind eye to is expectable. (Covers eyes) I will not except silence any more or selfishness. (Covers mouth) Only discussion, revelations, and Unity. 

    With the advent of the internet our communities now stretch across the globe like a spiders web. There is almost no delay in our communications. Each web page can be instantly translated and convey ideas that have the power to shape lives the world over. A simple post can rattle a small town or save lives. We can ask for help with our problems, get advice, expose lies, and free the truth. Lets raise the bar for our own community together right now. This is the new standard. #remixpekin   #remixmovement

Andy Ray Uppole is an artist from Peoria, Illinois that specializes in audio and video production, graphic design, commercial art, and creative consulting. You can contact him by calling 209-509-4120 or email him at subversiondesignsolutions@gmail.com 

Monday, January 4, 2021

Community and Unity


     Community is a compound word that consists of the words communication and unity. Meaning it is a place where we can come together to freely share ideas as one people and right now we have the opportunity of a life time to come together like never before, but we have to band together. 

    Over the next year secondary markets for consumer goods will take off like a rocket and explode due to COVID-19, because the working class perpetually have to search for the best deals and that is going to fuel a major shift towards pawn shops, flea markets, and digital markets like Facebook, Craigslist, Etsy, and Let Go post coronavirus. This seems like a no brainer especially after watching trends in the retail sector as the number of homeless and jobless climb. 

    I believe in just a short time entire physical communities may in fact become centralized around this type of new market almost like they once were, but in a more modern setting. The urban sprawl has contributed to the essence of communities dying along with other factors through out the United States as well as miss management. My generation, the one of the internet is ready to take control of it's destiny and renovate the place. It's time to #remixpekin. #remixmovement

Andy Ray Uppole is an artist from Peoria, Illinois that specializes in audio and video production, graphic design, commercial art, and creative consulting. You can contact him by calling 209-509-4120 or email him at subversiondesignsolutions@gmail.com 



Tuesday, December 29, 2020

Project Remix Pekin: #remixmovement

Revival: An improvement in the condition or strength of something.

Mix: To combine or join.

Movement: Activities of a group towards a specific goal. 

    If you pay attention to the critics and the hype America is dead and needs to be revived. Fox News reported September, 6th 2020 1 in 5 American's are unemployed right now. That maybe the closest they have ever gotten to the truth. Something that stuck out to me that same day was from an article in the Peoria Journal Star that read, "We are in an investors market." I've never heard that term before, but immediately thought of the great Gatsby. 

    Gatsby would of said something like, "We can invest in America by investing in main street, old sport." Even though that statement is entirely fiction, the idea I'm about to share with you isn't. Microloans.

    Now... Micro-economics as defined by Oxford dictionary is the part of economics concerned with single factors and the effects of individual decisions. Let me give you and example. "That's $1.08 for the gum Joe." "Here's a five keep the change." "Thanks Joe! I'll get a polar pop on my break with it." "Take care Billy." "You too Joe!" 

    In my example you see exactly how micro economics works. In fact it's elegant like a ballet. What would happen if all these Wall Street sharks and wolves came right here to Pekin Illinois to Main Street and invested in us? I believe we would change the world, the face of America, and make her great again. We can do this by starting a movement. A revival in entrepreneurialism, local music, and the arts using micro-economic principles, good old fashion know how, some balls, a little education, and each other. 

    My name is Andrew but my friends call me Andy. I'm a 35 year old broke as hell serial entrepreneur, music producer, artist, creative consultant, neighbor, and most importantly a father. Over the last decade I've learned a lot about my self, and the community I live in through our trials and tribulations we shared together. My home town is on it's last legs, but I believe if we can pull together and use all of our skills as a group we could do some serious renovating. Music producers like my self call this remixing.

    When music producers remix a song they usually have some ducks in a row like multi-tracks. Which include the vocals, drums, guitar, and bass. Let's replace each of these elements with a business plan. They are used to present your ideas to banks to ask for funding, keep everyone on track with clear cut goals and expenditures, as well as outline people's jobs, give you analysis of the market and competition, plus define how you communicate to your target market like you guys. 

    Now I know that sounds complicated but I assure you it's not and I don't mind helping you along the way either. Neither does SCORE, SBA, Bradley University's Turner Center For Entrepreneurship, Private Lenders, City Council, joint venture capitalists, and other private business incubators. Think of me as your guide to Project Remix Pekin. 

    Pekin Illinois has a population of around 36,000 people of which I know around 10 percent of the younger population and we are extremely talented and driven. I have also noticed there are around two dozen or more scattered empty commercially zoned buildings and suites spreading from downtown here to the bottom of the hill in Creve Coeur and all along court street towards Tremont. They will work beautifully for brick and mortar locations like a future thrift store or a consignment shop. Maybe even a large call center like Hinduja Global Solutions in Peoria could fit in the vacant JC Penny's building. 

    Lets come together as a community and do some serious brainstorming outside of the government. (Or with) I know we will turn things around. Imagine if we started enough businesses that created 100 jobs and payed an average of $36,000-$50,000  a year to the owners and employees this would inject 3.5-5 million dollars worth of money into the local economy. What would the micro-economic mechanics look like? How would that impact the 36,000 residents?

    This is why I'm asking you to help me find the best ideas and people. I am looking for joint venture capitalists, construction workers, lenders, entrepreneurs, evangelists, artists, consultants, economists, journalists, doctors, lawyers, go getters, movers, thinkers, shakers, and doers. I need people who are willing to help produce Project Remix Pekin right now. 

    The soul goal of this project is to help our small community revitalize it's self and transition from the old manufacturing centered economy to the modern one. I believe if we can manage to do this on a small micro-scopic scale we can use what we learn here as a case study to help other larger communities revive their economies too like Peoria and eventually maybe even places like Chicago and Detroit. 

    I've worked with some of you in the past and those endeavors yielded amazing results and it has laid the foundation for what I'm proposing here, but this time it transcends music entirely. We are going to utilize all our existing talents, resources, knowledge, energy, wisdom, and team spirit for all of us and make Pekin a place every American dreams about raising children like it was when we were kids. If your with me pick up the phone right now and call 209.509.4120 and leave a message with your name, telephone number, and a description of what you bring to the table. Even volunteering your labor or time will help. Let's make this happen. I got Pekin Pride do you? Let's remix it!

Andy Ray Uppole is an artist from Peoria, Illinois that specializes in audio and video production, graphic design, commercial art, and creative consulting. You can contact him by calling 209-509-4120 or email him at subversiondesignsolutions@gmail.com 

Monday, December 28, 2020

Hell: Is God a Communist You Know What?

-Mathew 6:26 "Behold the foul's of the air for they sow not. Neither do they reap, nor gather into barns; yet your heavenly father feedeth them. Are you much better than they?"

    The answer is the same as it was at the time of it's writing. NO The meaning of this passage from the Holy Bible held true until the industrial revolution took over with the world governments and murdered the garden of Eden. Which is all of mother earth. It was eaten by a black top and iron snake just as the Hopi and other Native American tribes predicted it would be according to the oral traditions that are still being taught on reservations in America. 

    We can no longer expect god to cloth, feed, and shelter us in modern society. We have become a plague unto ourselves. We have become a virus. 
    We have consumed all free access to natural resources under the guise of progress and civility. Just as we have domesticated the wolf which became our best friends the dog, and they the sheep. We have domesticated Eden and made it our own hell. This is very unfortunate.  
    How can we fix this? We already have soup kitchens, clothing drives, homeless shelters, and habitat for humanity. These things are a step in the right direction but not good enough. We need all of this for everyone like we learned here in Mathew 6:26. This is what God intended for everyone. He, She, OR It was a communist you know what. Right? :-) 

Andy Ray Uppole is an artist from Peoria, Illinois that specializes in audio and video production, graphic design, commercial art, and creative consulting. You can contact him by calling 209-509-4120 or email him at subversiondesignsolutions@gmail.com 

Monday, December 21, 2020

Hard Questions

     We've experienced a vicious virus, an unstable economy, widespread unemployment, cultural unrest, and political upheaval. The music industry is becoming stale along with the rest of the entertainment industry like my popcorn. Hell even James Patterson is contemplating a vampire novel these days and career suicide. It seems like they will rehash everything and anything. Apparently there are no fresh ideas out there.

    People are just plain sick. Sick of the monotony of life. Sick of the pay check to pay check. Phil Luciano, who is a journalist that writes for the Peoria Journal Star pointed out in an article sometime over the summer that someone on Facebook said, "They were sick of #blacklivesmatter and all the COVID-19 stories." I agree with Phil's feelings and think he reacted appropriately when he stated in print, "Are they sick of the discussing? Are they uncomfortable?" I'll add this to his comments. Good. I hope they are uncomfortable. This is why I exist. I'm going to make you really f@#$ing uncomfortable right now so hold on. (Please forgive my French it is only to get and retain your attention.)

    We have to move forward in our personal lives, in our relationships, as a nation, as a community, and in our walks with our higher power. We need to focus on our communities. We have to be brutally honest with ourselves. Before all this didn't we isolate, stay inside, keep to ourselves, and not say much at all anyways? Don't we wait for other people to speak up and then comment in private about it? We need to ask ourselves some hard questions and look in the mirror while doing so. 

Why work here?

Why stay?

Why live here?

Am I happy?

Am I OK with this?

Why keep my mouth shut?

    Year after calendar year, business quarter after business quarter, month after month, pay check to pay check, closing bell to closing bell, day after day, hour after hour, dollar after dollar, minute after minute, penny's on the dollar, second by second, dividends, and interest. Interesting...

    What we pay attention to controls us. I don't watch TV and I get my news from online sources only. I'm part of a movement. It doesn't have a name but I' call us TURNED OFF. Once your no longer distracted you will notice your self paying attention to other things. Focus on what you want. Not what you don't want. 

    I want to see better jobs that raise the standard of living and not put a burden on entrepreneurs by just raising the minimum wage. Before the new minimum wage was passed in Illinois it was $8.25 an hour. After January 1st it will be $11.00. What kind of standard is this still? Our small business owners should be able to pay their employees as much as it takes to live comfortably and as it sits they can't. Hell the Illinois' business climate is in such a sad shape that Caterpillar has threatened to move out of Illinois. I want to see better preventative healthcare that utilizes mass screenings for parasites across the board, because they effect tests doctors do for major diseases and cause misdiagnosis. I want to see free access to feminine hygiene products along with raising the standards already put in place with planned parenthood. I want to see more access to subsidized housing for single, full, and part-time dads. I want to see reduced restrictions on renting property to felons like me. I want to see free college education up to an associates degree. I want to see the Demarcates and Republicans quit arguing about AR-15's with the NRA and arguing in general (the debate should be over.) I want to see law enforcement reform by mandating body cams nationwide (among other things.) I want to see decriminalization of all scheduled substances and we can start right now by passing a city ordinance which will decrease government burden to house inmates and pay subsidies on them which will in turn increase the labor pool and alleviate city, state, and federal budgets. I want to see implementation of a nation wide drug court program in each state like the state of Illinois has. It helped me fine my self and saved my life. I used to be an intravenous daily heroin user and now have 12 years clean from it. I want to see a return to manual voting or something more tamper proof. I want to see more representation from our districts. I want to see more concerned citizens participating in government (this is why I am writing this.) I want to see fiscal transparency (we need to know what every dime is used for.) I want to see legal transparency (FOIA on steroids and Tazewell has this.) Last but not least. I want to see Edward Snowden come home. I want to see Julian Assange set free. I want to see John McAfee set free and his charges dismissed. These men are hero's and should be treated as such. They're not America's enemy. America is America's enemy.

    My generation demands change. I demand my generation participate in that change and change it's self in the process. I no longer want people to see my generation as a group of ______.  

Andy Ray Uppole is an artist from Peoria, Illinois that specializes in audio and video production, graphic design, commercial art, and creative consulting. You can contact him by calling 209.509.4120 or email him at subversiondesignsolutions@gmail.com

Here is a list of sources:  

Minimum Wage Increase Hurts Small Business https://www.nfib.com/video/minimum-wage-increase-hurts-small-business-nfib-your-bottom-line/

Emerging Need For ParasitologyEducation https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3110372/      

The State of Period Poverty https://www.nursing.upenn.edu/live/news/1545-the-state-of-period-poverty-in-the-us 

Feminine Hygiene Market Report 2020 Share https://apnews.com/press-release/pr-wiredrelease/5966bd78d30b05c6a4faaa73a56c342a#:~:text=Looking%20forward%2C%20the%20market%20is,period%20(2020%2D2025).&text=Market%20Summary%3A,holding%20the%20largest%20market%20share.

Can Felons Rent Apartments In Illinois https://pocketsense.com/can-felons-rent-apartments-illinois-12015876.html (In Pekin Illinois where I live Monge owns nearly 90% of all apartment rental property or manages it and ABSOLUTELY DOES NOT RENT TO FELONS. This contributes to the homeless rate here among other factors.)

Public Housing For Felons https://helpforfelons.org/information-public-housing-for-felons/

Free College Would Be A Disaster https://www.heritage.org/education/commentary/free-college-would-be-disaster-just-ask-europe (This article was apparently written to discourage socialism and most likely paid for by a private institutions.) If college was free it would be regulated by the states like public schools are now and have a standardized curriculum. Yes we would have to pay higher taxes but this would undoubtedly increase the amount of money people earned and the standard of living. The amount of educated workers would jump through the roof and propel our economy forward by leaps and bounds. Anything beyond an Associates degree would have to be financed like it is now privately through lenders in my plan. The demand for those higher levels of education would again sky rocket and therefor compound competition among students and prospective employers that are already seeking students with those degrees and skills sets and increase the amount of interns and students experience in their chosen fields. This would all snowball into a climax that put America back on top again and make us more completive globally.       

AR-15's You have the right to protect your self against attempts on your life and should be allowed to use deadly force if the other person is. The AR-15 is the most advanced rifle money can buy and affordable. However again I can't own one because I am a felon. I believe non-violent offenders should be able to own a gun regardless. I also believe  that all gun owners should have to pass a psychology evaluation and safety courses as well. I do not want to debate anyone on this issue because the NRA does a good job. https://www.nrafamily.org/articles/2019/12/11/7-things-you-didnt-know-about-the-ar-15/

Victim, Shooter Identified in rural-Delevan Confrontation https://www.pekintimes.com/news/20200227/victim-shooter-identifed-in-rural-delavan-fatal-confrontation

Body Cam Approved For Pekin Police https://week.com/2020/09/14/body-cams-approved-for-pekin-police-other-items-voted-on/

Polis Signs Bill Defelonizing Single Use Drug Possession https://www.thedenverchannel.com/news/politics/polis-signs-bill-defelonizing-single-use-drug-possession-for-schedule-i-and-ii-substances

730 ILCS 166 Drug Court Treatment Act https://www.ilga.gov/legislation/ilcs/ilcs3.asp?ActID=2014&ChapterID=55#:~:text=%22Pre%2Dadjudicatory%20drug%20court%20program,as%20part%20of%20the%20agreement.

Illinois Debt https://www.bloomberg.com/news/articles/2020-05-05/illinois-delays-1-2-billion-debt-sale-after-yield-penalty-soars

CAT CEO Talks Leaving Illinois https://www.pantagraph.com/news/local/caterpillar-ceos-letter-talks-of-leaving-illinois/article_3c23590c-572a-11e0-afc0-001cc4c002e0.html

LaHood https://www.pjstar.com/story/news/coronavirus/2020/09/24/darin-lahood-introduces-plan-for-federal-loans-to-state-local-governments-but-exempts-illinois-from-/42829677/ There is no excuse to have a massive pension problem like we have. If we can not foot the bill changes need to be made now! Layoffs will just upset people. However as a Republican we are for SMALLER GOVERNMENT not more. If we had our way this problem would have never existed in the first place. 

District Representation from Mike Unes helped develop East Peoria however Pekin fell short on his to do list as it appears (not that he was awful or something.) I Can't wait for Mark Luft to step in. I'm anxious to see what happens next. He has done some great things as mayor in just a short time.

Tazewell County Budget https://www.tazewell.com/Finance/Audits.html

Auditor Suit https://www.pekintimes.com/news/20200529/tazewell-county-settles-suit-with-auditor

I think 105k is a bit much for one person to represent someone in court. I have no idea why the government agreed to the suit. We have bigger problems. I sure could use a 100k small business loan to create jobs. I have several small business plans and proof of concepts as well as some of my friends that would eventually lead to dozens of jobs for the county. 

Former Pekin Mayor Convicted Of Using City Credit Card To Fund Gambling Gets Hearing Before States High Court https://herald-review.com/news/state-and-regional/former-pekin-mayor-convicted-of-using-city-credit-card-to/article_fa9d21c0-78e1-5e22-a0ea-800fb78d412f.html The mayors office since this story came out in 2008 has really began to turn things around. Here are some highlights. Laurie Barra - First Female Mayor in Towns History. Mark Luft - Elected to Congress this last November. 

Cord Cutting https://www.wsj.com/articles/cord-cutting-accelerates-raising-pressure-on-cable-providers-11582149209#:~:text=Large%20cable%20and%20satellite%20companies%20lost%20about%205.5%20million%20traditional,3.2%20million%20subscribers%20in%202018.

Legal Transparency In Action:

https://www.judici.com/

https://iltazewellportal.tylerhost.net/Portal/

 


Monday, December 14, 2020

11:11-Silent Dawn

 "If there is light in the soul there will be beauty in the person, if there is beauty in the person, there will be harmony in the house, if there is harmony in the house, there will be order in the nation, if there is order in the nation, there will be peace in the world." A Chinese Proverb

    As I look through my eyes at the world past my nose... I see people desperate for community. We have become fractured into all these separate little groups that divide us like poor, hungry, old, fat, rich, elite, republican, democrat, misogynist, sexist, male, African American, Asian, Jewish, White, Middle Eastern, Christian, Muslim, expletive, you name it. Just the act of labeling each other dooms us to failure from the start. We are all human at the end of the day and we are all flawed in our own separate ways. We each have a separate mind, body, and soul. That is what truly makes us all human and should unite us.

   Our souls seem broken as people and there for the soul of our country is also broken. However, I do see a glimmer of light in each and every person I've talked to recently. This glimmer of light is equal to untold amounts of untapt human potential. Which we can only realize when we have each others support and love for our selves.

    Think about your current home life situation. Does your family or loved ones really know you, love you, support you, appreciate you, no matter what? Even if and when you fall short of their personal goals and aspirations for you? They should. This is what we call unconditional love. This love should be extended in turn to our neighbors, then like minded citizens, and express it's self in concentric circles forever outwards like ripples in a pond. Changing our cities, counties, states, and country creating a new world in the process.

     A community is defined by Webster's as a group of people with common interests living in the same geographic area. Today that isn't quiet true. We have the internet and it can connect us all instantly. A community to me is a group that helps us become our authentic selves. It embraces us and our individuality, a place to share information, a place where we share and acquire knowledge, a place where we share and acquire wealth, a place where you feel less alone, a place you never want to leave, because you feel loved and home. A family. 

    I have recently asked all of you to begin a journey with me together. There is no hidden agenda here. I've been one hundred percent open, honest, and genuine, and I demand you are with me too. I will be calling our little social experiment silent dawn and it's soul purpose is to create a new world. One your very familiar with. Heaven. 

     I've asked everyone to reveal themselves to each other. Think of them as angels or allies. They will help you on your journey individually. Now you know your not alone. We do not need to be violent to get our points across or go out of our ways to get what we want. All you need to do is get engaged in the conversation, take action when necessary, and be mindful of the next opportunity arriving and knocking on your door. Focus on what you want, not what you don't want. I'll be right there with you in spirit. We all will. 11:11 

Sunday, December 6, 2020

Occupy The Internet

     There are no crowds anymore. The stadiums are empty and full of cardboard people. The music has died down. There are just wandering minds listening, watching, waiting, and wanting more. There are endless amounts of people lost and alone out there that will do anything they are told to if the TV, newspaper, and the internet tell them to. Unfortunately for all of us this includes peers and relatives and maybe even you. 

    I want more for and from my brothers and sisters and know that if we are ever going to come together like John Lennon described as one people that time would be right now. A great awakening is some where on the horizon and I am eagerly watching every sunrise and sunset for it. This would be that feeling in the air many have tried to define before with buzz words like hope, change, and progress. Did these people deliver on their promises or present a simple action plan we can all try together? Fuck no! That's why I have.

    Where has our patriotism and team spirit gone? I believe it is still alive and well but currently only exists at home, in our schools, online, and in front of the boob tube. If I can't get you engaged enough to get off the couch then we need to occupy the internet. It is time for each thoughtful and concerned citizen to apply his or her own talents to solving problems in America together. We can't and shouldn't expect the government to.

     They have said true freedom and liberty begin with individuals on a local level. So lets take responsibility right now for ourselves, family, and humanity as a whole. Find or create one piece of content on or offline to share with your family, friends, and/or followers that will express your desires for our country and inspire immediate action on their parts. You must also tag at least one news paper, one news station, one state congressman, and one state senator as well as one associate or colleague. Then invite them to do the same. Any meaningful and lasting real change must first take place on a personal level and work it's way upward through local governments with help from neighbors and like minded citizens. Now it's your turn.

I nominate____________________ to take the content challenge. 

Andy Ray Uppole is an artist from Peoria, Illinois that specializes in audio and video production, graphic design, commercial art, and creative consulting. You can contact him by calling 209.509.4120 or email him at subversiondesignsolutions@gmail.com   


Monday, November 30, 2020

Anything Is Possible

    We are all products of the times we live in with our own unique personal perspectives that include variables like social status, wealth, spirituality, age, employment, status, and many other underlying factors. Our generations have shaped our thoughts and values. Much like our past. The time is right now to take today by the reigns so we can own tomorrow. We must say good bye to career politicians, over paid athletes, American idols, and celebrities and hello to real leaders, who are going to work for all of us by leading our communities to a brighter future now. Not sometime called tomorrow which as we all know it never comes.

    Look how far "they" have gotten us.  Majority of the over paid athletes aren't leading anyone off the field and get paid to do their jobs only a small percentage of the time. Those so called American idols want to you buy their products and whatever else it is they pedal, but decline to comment about any social issues or worse distract you from them yet at the sometime manage to get the youth to vote in larger numbers than the elections for some hopeful that will only end up owing money to record company they sign to if they win. Yep, that's a win win for all us Americans. Celebrities are just the same, but can even be more dangerous. Imagine someone not knowing the real person falls short at home of the heroic characters they portray is terrify to think about. I assure you this is actually a real problem. I feel the need to remind some of you out there they are actors, actresses, musicians, and artists who are all human. Finally we have the career politicians that only answer to their major donors and lobbyists, who are holding their asses accountable over ear marks. Who do all these people serve? I can't speak for anyone else but my self. (Author takes a deep breath.)

    When I reflect on life over the last two decades I see a post apocalyptic wasteland clinging to the 1990's, since then American citizens have become products of the margins in United States of America. We now mostly come from broken homes, HUD ghettos, trailer parks, food stamp lines, homelessness, shitty free preventative healthcare, and unionized unemployment lines that stretch for miles and look more like a funeral procession than progress. Society has been raped and completely stripped of any dignity, culture, and heritage; with it our sense of identity. Alcoholism, drug addiction, rape, suicide, murder, spousal abuse, and poverty can not be what continues to define us as Americans and I'm only referring to the "middle class" here, not the under privileged or any other group in America. I think I might start crying.

    In fact I started crying the moment I became a father. That's when everything hit me like a ton of bricks in a comic book. WAP! When I was a child my parents taught me that where we live if you work hard anything is possible and the bad guy always goes to jail. Not hero's like my dad, Martian Luther King Jr, and now even me. In all these instances a normal person would be amazed when they discover the causes behind the cases. America can't even police it self right; yet it loves to play murder tanks and airplanes with Gi Joe all over the world instead of focusing on it's citizens first in a positive light. We should be more like a massive Wayne Enterprises and Batman helping citizens to become prosperous, manage commerce (not the Federal Reserve), saving the day like the Red Cross, and the Salvation Army. 

    In order to do this we need to get back to our roots and find liberty's groove. We were founded by entrepreneurs (merchants), privateers (pirates), and revolutionaries (people fighting for freedom and seeking refuge in a new land far from persecution), then we need to cultivate people like that (us), try to achieve fiscal transparency, and a laundry list of things each party would love to see happen that is important. I'm sick of watching the news and reading the headlines in the papers. It seems to me like the 20-40 somethings and beyond are experiencing a disconnect and missing something. They aren't in touch with each other and are not addressing their congressmen or senators in writing, on or off line, or in person, and have become disenfranchised, because they are not voting in the primary elections if they bother to vote at all. Hell America's offices are open damn near 24/7 with the internet. There is no excuse for either side here.

    I've tested this theory my self with others with emails, Facebook, and Twitter in the process and managed to make a stand. If you try long and hard enough someone will listen and answer. We could have avoided this mess if people were out there reminding us to write our so called leaders instead having our pets spayed or neutered every morning. Go to their offices now, call them, write them, email them, tweet them, facebook them, and voice your opinions respectfully. If they don't listen then take them to town in public by peacefully assembling. If that doesn't work then we have major problems that no one person can address by themselves and solve. As long as we have people out there not serving the group also known as America we will never live the American dream or the other one we have all shared since Martian Luther King Jr. spoke of it during the civil rights movement. Now that sounds like a plan doesn't it?

Andy Ray Uppole is an artist from Peoria, Illinois that specializes in audio and video production, graphic design, commercial art, and creative consulting. You can contact him by calling 209.509.4120 or email him at subversiondesignsolutions@gmail.com       

   

Sunday, November 22, 2020

A Society At A Dead End

Give me your ears and let me commandeer your mind and then your heart. 

We all play a role in shaping events around us. Not everyone realizes this. My generation is now in a position to assume power and actually use our will to change the world. From this point forward we will influence the culture and it's policies together guiding it in a new positive direction. No more passive consumerism or oblivious citizenship. With the internet there is no excuse for ignorance and there is no room for intolerance. This is what has been dividing us. 

Barbara Ehreneich said in her 2001 book, Nickel and Dimed, "Everywhere you look, there is no alternative to mega scale corporate order from which every form of local creativity and initiative has been abolished by a distant home office. Even the woods and meadows have been stripped of disorderly life forms and forced into a uniform made of concrete. What you see - highways, parking lots, stores - is all there is, or all that's left to us here in the reign of globalized, totalized, paved over, corporate everything."

Did you know every dollar you spend is a vote of confidence in the company manufacturing or distributing the goods you buy from them? This is the essence of capitalism and not knowing this is called passive consumerism. Think about that the next time you buy anything. You aren't just buying a product. Your saying your ok what that company does. In fact each dollar represents a vote. This would be what they refer to as confidence on the news networks. Just ask Jim Cramer host of Mad Money on CNBC. 

Citizenship is a shadow of it's former self. As Americans we should be embarrassed of ourselves, especially when you reflect on the sacrifices men and women made when they founded our country. Rioting is going to solve absolutely nothing and will lead to more bullshit we all don't want. Civilized people are supposed to have healthy debates and open public conversations. "They" call this transparency. We should not wait until someone is murdered by the police to speak up or for someone else to take a stand. That mentality has lead us down this road. A society at a dead end. We should be seeking eternal national unity like George Washington wanted with no compromises.

Andy Ray Uppole is an artist from Peoria, Illinois that specializes in audio and video production, graphic design, commercial art, and creative consulting. You can contact him by calling 209.509.4120 or email him at subversiondesignsolutions@gmail.com

Wednesday, November 18, 2020

Behind The Art With Subversion Design Solutions Marks A New Chapter


Behind The Art marks a new chapter in my life as an artist, human, teacher, minister, dad, business owner, consultant, and so many other titles the experts call them hats. So long to an era. I pledge to be what my dreams are made of. To be bold like a sharpie marker. The goal of this blog is to teach others, learn about humanity, the arts, science, and my self in the process.

Subversion Design Solutions makes visual and sonic creations that bring our clients ideas to life. We treat our clients as neighbors and strive to educate them instead of focusing on sales. We believe in a free and open society where every one succeeds, believes in them selves, has access to information, and people who will help get there.

Andy Ray Uppole is an artist from Peoria, Illinois that specializes in audio and video production, graphic design, commercial art, and creative consulting. You can contact him by calling 209.509.4120 or email him at subversiondesignsolutions@gmail.com

Friday, August 12, 2011

Advertising Possibilities Are Endless For Small Business

Often, the biggest obstacle that most, if not all, small businesses have is a limited budget. Let’s face it. Having a small business makes it difficult for you to have the most glamorous marketing campaign such as that of the big firms and Fortune 500 companies.

And you know for a fact that advertising is truly expensive. If you don’t look out, you might just wake up one day with your funds depleted, and strapped with a marketing campaign that provides lackluster performance.

Knowing you have other things to allocate your funds for, you know that you have to consider all things first before you can shell out your hard earned dollars for your coveted marketing tool. Be it full color flyers, or even a large format poster, you can’t afford to be picky when you’re looking at a very small fund to stretch.

With the funds you’re operating on is just enough to get you a decent marketing campaign for your business, it’s no wonder that many business owners and marketers are turning to other alternative promotional vehicles to introduce their brands. In fact, most marketers and advertisers are looking at ways to get attractive and compelling marketing campaigns for the price they can afford of course.

But this is a common misconception of most business owners and advertisers about advertising that should be changed right away. Although a limited budget may mean limited access to the most expensive ads such as your full color flyer printing campaign or your large format poster printing project, it doesn’t mean that you should settle for a mediocre piece.

On the contrary, having a limited budget means you will be able to come up with a more creative ad campaign that will help you effectively introduce your business to your target market.

And it’s not all print ads actually. Marketing your business can be advantageous in a way because you’re able to hand out to your target clients your message in a nice piece of paper. But as always, you can also try some alternatives that can help you promote your business better.

You might want to try co-sponsoring a worthwhile activity, for example. It may be in promotions, events, trade shows, and exhibits located locally. This way, as a small business, you’ll be recognized as a supporter of your community endeavors. This is actually what most big companies do to market their name and brand. As a potential client looks at the new ads, they will be eager to see that you are a staunch supporter of the local community, and hence, a better choice between you and your competitors.

The key is not therefore be frustrated just because you happen to work on a very limited amount. Small businesses are often very imaginative, especially when it comes to stretching their money and making sure that every penny is put to good use. They may not have the money, but they do have excellent marketing tools that show professionalism and credibility.

Andy Ray Uppole is an artist from Peoria, Illinois that specializes in audio and video production, graphic design, commercial art, and creative consulting. You can contact him by calling 209.509.4120 or email him at subversiondesignsolutions@gmail.com

Monday, August 8, 2011

How To Generate Traffic Using Only Free Methods

Starting up a company of course require a lot of things, to get straight to the point, you need a capital. To make money requires money as well. But of course, with the versatility the internet offers, there are many ways you could find that could help optimize the potential of your site or business in generating traffic.

While there are ways to jumpstart your traffic flows, many sites don’t have the resources that others have to generate more traffic for your site. Well, you don’t have to spend a cent; all you need is the proper mindset and a lot of eagerness. You also must have the drive and perseverance to do hard work and research to generate more traffic for your site.

How sweet it is to have more traffic for your site without spending a single cent? Now it’s a sure thing that many sites have articles that offer tips and guidelines in how to generate traffic using only free methods. Because it is possible, you don’t need to speed a single cent, it may take time, to say honestly, I’m not going to beat around the bush with you. You get better chances by paying for your advertisements, but at least you get a fighting chance with some of these free methods I’m about to tell you.

Take advantage of online forums and online communities. The great thing about forums and online communities is that you can target a certain group that fits the certain demographic that you are looking for. You can discuss about lots of things about the niche that you represent or offer.  Another great advantage is that you know what you are getting into and you will be prepared. Look for ones that will allow you to leave a link. This will boost your SEO rankings as well.

With online communities and forums you can build a reputation for your company. Show them what you are made of and wow them with your range of expertise about the subject, with that you can build a reputation and build trust with the people in your expertise and knowledge.

You can also make use of newsletters. Provide people with a catalog of your products and interesting and entertaining articles. If you make it really interesting and entertaining, more people will sign up for your newsletter and recommend it to other people. The more people who sign up for your newsletter, the more people there will be that will go to your site increasing your traffic.

Another great idea is trading links with other sites. You don’t have to spend a cent. All you have to do is reach an agreement with another webmaster. With exchanging links, the efforts both sites do will benefit both sites. Every traffic that goes to the site could potentially click on the link of your site and visit your site as well. This works well especially when both sites feature the same niche.

Write articles that could grab the attention of people that have interest in your product. Try writing articles that will provide tips and guides to other businesses and people.Writing articles that provide good service and knowledge to other people would provide the necessary mileage your traffic flow needs. 

Many sites offer free submission and posting of your articles.When people find interest in your articles they have a good chance of following the track by finding out where the article originated. Include a link or a brief description of your company with the article and there’s a great probability that they will go to your site.

Write good content for your site. Many search engines track down the keywords and keyword phrases your site uses and how they are used. It is not a requirement that a content should be done by a professional content writer.You could do your own but you have to make content for your site that is entertaining as well as informational. It should provide certain requirements as well as great quality.
Generally, internet users use search engines to find what they are looking for. Search engines in return use keyword searching in aiding their search results. With the right keywords, you could get high rankings in search engine results without the costs.

All of these methods and more will drive more traffic to your site for free. All it takes is a bit of effort and extended man hours. Learn all you can about the methods described here and you will soon have a site with a great traffic flow without the usual costs that come with it.

Andy Ray Uppole is an artist from Peoria, Illinois that specializes in audio and video production, graphic design, commercial art, and creative consulting. You can contact him by calling 209.509.4120 or email him at subversiondesignsolutions@gmail.com