You should be able to find several useful facts about PPC Advertising in the following paragraphs. If there's at least one fact you didn't know before, imagine the difference it might make.
Engaging in pay-per-click (PPC) advertising has its own benefits and drawbacks. But what exactly is PPC advertising and what it can do to your business?
Business nowadays is doing different kinds of austerity measures when it comes to advertising their products and services. This is because of high rates of placing ads on print and on television. But there is a fast growing approach that businessmen can utilize to bring their services closer to the people and that is through Internet Marketing.
One tool that is causing internet marketing popularity is PPC advertising. This is a technique used in search engine marketing that requires one to pay a fee every time someone clicks an ad on your website. Usually this placement is done through a bidding process. If you are a top bidder for your keywords/phrases, you are sure to be on the number one spot on all search engines. Just be sure of the effectiveness of your ad copy to get the most number of clicks you need for your business.
Here are the benefits of PPC advertising are:
1.You need not be a genius in computer and technology to be able to run this ad campaign.
2.Immediate results are seen after a few days.
3.No need to make a website conform to the SEO rules.(but it helps alot because its free)
4.Nothing to lose even if you do not top the pages of different search engines. You can still always choose PPC advertising.
5.You can make use any search engine available.
6.You can type in any keyword you like.
But how exactly PPC advertising can increase traffic, leads and sales?
Think about what you've read so far. Does it reinforce what you already know about PPC Advertising? Or was there something completely new? What about the remaining paragraphs?
PRE-QUALIFIED TRAFFIC. All visitors of your website are already considered as a qualified consumer or buyer of your product. PPC advertising leads your customers to you for a lesser cost.
INSTANT EXPOSURE, IMMEDIATE PROFITS. PPC search engines enable you to get your desired results fast. They will have your website live within just a few hours which means immediate increase in sale.
CONSISTENT TOP LISTINGS. This is to get your website on top of the sponsored search results for free. You just have to choose the keywords related to your site and business and place them within your web pages. After this, you are done.
PPC advertising enables advertisers to control their advertising campaigns. Advertisers have effectively targeted their audience and set their own price per click. PPC advertising networks provide the platform to identify the desired audience by geographic setting, topic and industry. These networks have a list of websites of the publishers where the ads will be placed.
Tools are provided by the networks to check how the pay per click limit is working for a certain advertiser. If its still competitive, would it be even listed among the paid search lists or does it generate sales? Of course, if the advertiser made the highest bid, the better chances the ad will be seen in the search engine. These networks too provide protection for the advertisers against click fraud. This advertising set-up allows advertisers to set a daily budget for his ads, thus, less spending for unnecessary clicks. Advertiser will never go over his budget.
In PPC advertising, what are important are the keywords and phrases. You have to select at least ten "very specific" keywords that would give you the best traffic in the search. Then, write the ad creatively but straightforward. Tell the truth about your product or service and do not lie. Good thing if your product or service will not disappoint those that are relying on your ad's promise - but what if it did otherwise? Important too is the clarity of the ad. Do not use very vague languages. Include important details like the price.
You should also remember to budget your bids. Do not go overbidding because you will only lose your money and do not go so low that your ads will never get the chance to show up. Check your profit against your spending. If you see no progress then most likely you have to drop your ad campaign.
More and more advertisers have been using PPC advertising and it will continue to grow faster than any online advertising techniques.
PPC advertising is sorta new in online marketing and it is going to continue in the years to come. For advertisers, this means increase revenues with fewer advertising expenses, savings, more sales, good return of investment (ROI) and effective ad campaigns in the days to come.
If you've picked some pointers about PPC Advertising that you can put into action, then by all means, do so. You won't really be able to gain any benefits from your new knowledge if you don't use it.
Andy Ray Uppole is an artist from Peoria, Illinois that specializes in audio and video production, graphic design, commercial art, and creative consulting. You can contact him by calling 209.509.4120 or email him at subversiondesignsolutions@gmail.com
Showing posts with label Adwords. Show all posts
Showing posts with label Adwords. Show all posts
Saturday, August 6, 2011
Tuesday, August 2, 2011
5 Simple and Easy Ways to Advertise Online
Most people in business agree that advertising is everything! Regardless of whether you have a product, a service, a hobby website or just want to share pictures of your vacation, you have to advertise it to get traffic to your site, blog, or whatever the case maybe.
Not all traffic is equal. There are services that can help you drive tons and tons of traffic to your site like safelists and traffic exchanges and it won't do you any good at all because it's not targeted.
For example all of the many different 'surf for traffic' or 'traffic clicking' programs that are out there. If you have a website that is about your hobby model airplanes (like my grandpa,) then what good is this traffic really going to do for you? Who's uses these services?
Webmasters and marketers who want traffic on their own site. So they most likely won't spend any more time on your page than is required by the little timer these services use and then they will be gone again. Even if your site is about these traffic services (this is about the only time you will see any benefit from using such a tool) you will still have to spend a ton of time just surfing and clicking around to get a real benefit from these programs. Once marketers realized this they switched gears. They started promoting all the different programs to a lot of other marketers to get them in their down lines, so they could get some traffic as a bonus.
The Bottom-line is... You need targeted traffic. So here are some tips on how you can generate exactly the traffic you need and bring the visitors you want to your website without having to chase after them.
1. Content
What is your site about? Do you just have a page with a lot of links and not much else?
If this is the case, think about adding some content to your website that will be of value to any potential visitors. You can write articles or find articles at one of the many directories that you can reprint on your site.
2. Talk about your experiences in your subject matter.
You don't have to put up some kind of resume (although that can work too), but rather try writing about what you are doing, as it relates to your topic of choice. Let's look at the model airplanes again briefly, you could talk or write about the latest plane type you built, how the last time flying your plane went, what challenges you run into or perhaps even post some pictures of your plane or of you flying it.
3. Forums and bulletin boards.
You could add a forum or bulletin board to your website where your visitors can interact with each other. There are a lot of free services available out there that you can use to either remotely host a forum for you, or even software you can install on your website's server. To find some of these, just head over to your favorite search engine and you will definitely find plenty to choose from. (I love google!)
While you are visiting the search engine, why not run a search for any bulletin boards and forums that are already out there on your chosen topic? You could visit those and interact with the visitors there and since many allow you to post a signature or a profile, you could add a little line about your own site with a link (just check the rules of the forum first so
you don't violate any of them).
4. Start a blog.
Blogs are very popular and search engines love them because they provide constantly new and fresh content. Your blog would be a great place to talk about what you are up to that day. So if you spent some time today buying new parts for your plane you could write about where you found them, how much they cost you, why you chose those parts, anything really goes.
The really great part about this is that you can point links from your blog back to your website, so when the search engine stops by to grab and index your latest content, it will also stop by your website and you will start seeing very targeted traffic heading your way.
5. Write articles.
Writing articles isn't hard and can be a great source of fresh, new traffic to your website. There are a lot of ezines on any topic out there and there are also a lot of directories where you can share your article.
Basically, what you do is write an article and then add a small resource box that links back to your website (just like a signature) and then let other ezine publishers know that you are allowing them to print your article in their ezine. And many publishers go to the article directories to find new content for their newsletter and even their websites. And since there are
websites and ezine newsletters on any imaginable topic out there, you can't lose. Write an article every couple of days and post it in the directories (even one a week or every two weeks will start getting you traffic). Very soon you will find new traffic coming from search engines, newsletters and websites.
Best of all, these 5 simple tips will bring targeted traffic, meaning the visitors are coming to you because they are interested in what you wrote and they are absolutely free!
So there you have it. Whether you have a simple and basic Work at Home Business or a significant Internet Marketing enterprise you can benefit from these 5 easy and simple ways to advertise and drive traffic to your website at absolutely no cost.
Not all traffic is equal. There are services that can help you drive tons and tons of traffic to your site like safelists and traffic exchanges and it won't do you any good at all because it's not targeted.
For example all of the many different 'surf for traffic' or 'traffic clicking' programs that are out there. If you have a website that is about your hobby model airplanes (like my grandpa,) then what good is this traffic really going to do for you? Who's uses these services?
Webmasters and marketers who want traffic on their own site. So they most likely won't spend any more time on your page than is required by the little timer these services use and then they will be gone again. Even if your site is about these traffic services (this is about the only time you will see any benefit from using such a tool) you will still have to spend a ton of time just surfing and clicking around to get a real benefit from these programs. Once marketers realized this they switched gears. They started promoting all the different programs to a lot of other marketers to get them in their down lines, so they could get some traffic as a bonus.
The Bottom-line is... You need targeted traffic. So here are some tips on how you can generate exactly the traffic you need and bring the visitors you want to your website without having to chase after them.
1. Content
What is your site about? Do you just have a page with a lot of links and not much else?
If this is the case, think about adding some content to your website that will be of value to any potential visitors. You can write articles or find articles at one of the many directories that you can reprint on your site.
2. Talk about your experiences in your subject matter.
You don't have to put up some kind of resume (although that can work too), but rather try writing about what you are doing, as it relates to your topic of choice. Let's look at the model airplanes again briefly, you could talk or write about the latest plane type you built, how the last time flying your plane went, what challenges you run into or perhaps even post some pictures of your plane or of you flying it.
3. Forums and bulletin boards.
You could add a forum or bulletin board to your website where your visitors can interact with each other. There are a lot of free services available out there that you can use to either remotely host a forum for you, or even software you can install on your website's server. To find some of these, just head over to your favorite search engine and you will definitely find plenty to choose from. (I love google!)
While you are visiting the search engine, why not run a search for any bulletin boards and forums that are already out there on your chosen topic? You could visit those and interact with the visitors there and since many allow you to post a signature or a profile, you could add a little line about your own site with a link (just check the rules of the forum first so
you don't violate any of them).
4. Start a blog.
Blogs are very popular and search engines love them because they provide constantly new and fresh content. Your blog would be a great place to talk about what you are up to that day. So if you spent some time today buying new parts for your plane you could write about where you found them, how much they cost you, why you chose those parts, anything really goes.
The really great part about this is that you can point links from your blog back to your website, so when the search engine stops by to grab and index your latest content, it will also stop by your website and you will start seeing very targeted traffic heading your way.
5. Write articles.
Writing articles isn't hard and can be a great source of fresh, new traffic to your website. There are a lot of ezines on any topic out there and there are also a lot of directories where you can share your article.
Basically, what you do is write an article and then add a small resource box that links back to your website (just like a signature) and then let other ezine publishers know that you are allowing them to print your article in their ezine. And many publishers go to the article directories to find new content for their newsletter and even their websites. And since there are
websites and ezine newsletters on any imaginable topic out there, you can't lose. Write an article every couple of days and post it in the directories (even one a week or every two weeks will start getting you traffic). Very soon you will find new traffic coming from search engines, newsletters and websites.
Best of all, these 5 simple tips will bring targeted traffic, meaning the visitors are coming to you because they are interested in what you wrote and they are absolutely free!
So there you have it. Whether you have a simple and basic Work at Home Business or a significant Internet Marketing enterprise you can benefit from these 5 easy and simple ways to advertise and drive traffic to your website at absolutely no cost.
Andy Ray Uppole is an artist from Peoria, Illinois that specializes in audio and video production, graphic design, commercial art, and creative consulting. You can contact him by calling 209.509.4120 or email him at subversiondesignsolutions@gmail.com
Sunday, July 24, 2011
Advertising Your Business With Google Adwords
The object to successful advertising is to find a method of conveying your information to as many people as possible, while keeping the cost on the advertising low to begin with. This is the easiest way to generate traffic, and retain your profits. Google Adwords is a great method of getting both of these objectives done and making your site successful. It is very important to try and maintain a low click through cost when trying to target the appropriate customers.
It is no secret that pay per click can really make your business swell with traffic and customers, by placing the highest bid on a keyword, or keywords you can get great page ranking when someone types your keyword into their browser for a search. If you have heard of Google Adwords you will know that it is not really a pay per click search engine, but a very powerful Google tool that can be used as an advertising template. It is said that the largest Internet based network for marketing is indeed Google. It is a global industry and is a very good way to get exposure on the Internet. If you are interested in the Google Adwords you can find it on just about every page that Google showcases, their ad can be found in a little rectangle by the organic search results that are free.
The basic premise of the Google Adwords realm is quite simple, the member makes their own advertisement, and then has to bid on a keyword, this key word will then trigger the next step of the process. The next step is where the appearance of the ad can be showcased, to the viewers online. A members site consists of approximately 25 words or characters, this will include spaces so be mindful, it will also allow for a description segment of up to 70 words or characters, again spaces included in the total so you must watch what you are using as description. The great thing about this feature is your site will be posted within just a few minutes of you submitting it to Google. It could even become one of the sites that are sponsored, where they will sit on the right hand column of the search engine pages.
Google’s Adwords runs a little differently than the standard pay per click programs, it is not entirely based on the bid you place on the keyword. It has other factors penciled into the equation, such as the click through rate, plus the cost per click. This in turn dictates what your page ranking will be in the end of the ratio. You will need a steady flow of traffic to your site prior to this method to be effective, so it is best to get a good game plan in motion.
Andy Ray Uppole is an artist from Peoria, Illinois that specializes in audio and video production, graphic design, commercial art, and creative consulting. You can contact him by calling 209.509.4120 or email him at subversiondesignsolutions@gmail.com
It is no secret that pay per click can really make your business swell with traffic and customers, by placing the highest bid on a keyword, or keywords you can get great page ranking when someone types your keyword into their browser for a search. If you have heard of Google Adwords you will know that it is not really a pay per click search engine, but a very powerful Google tool that can be used as an advertising template. It is said that the largest Internet based network for marketing is indeed Google. It is a global industry and is a very good way to get exposure on the Internet. If you are interested in the Google Adwords you can find it on just about every page that Google showcases, their ad can be found in a little rectangle by the organic search results that are free.
The basic premise of the Google Adwords realm is quite simple, the member makes their own advertisement, and then has to bid on a keyword, this key word will then trigger the next step of the process. The next step is where the appearance of the ad can be showcased, to the viewers online. A members site consists of approximately 25 words or characters, this will include spaces so be mindful, it will also allow for a description segment of up to 70 words or characters, again spaces included in the total so you must watch what you are using as description. The great thing about this feature is your site will be posted within just a few minutes of you submitting it to Google. It could even become one of the sites that are sponsored, where they will sit on the right hand column of the search engine pages.
Google’s Adwords runs a little differently than the standard pay per click programs, it is not entirely based on the bid you place on the keyword. It has other factors penciled into the equation, such as the click through rate, plus the cost per click. This in turn dictates what your page ranking will be in the end of the ratio. You will need a steady flow of traffic to your site prior to this method to be effective, so it is best to get a good game plan in motion.
Andy Ray Uppole is an artist from Peoria, Illinois that specializes in audio and video production, graphic design, commercial art, and creative consulting. You can contact him by calling 209.509.4120 or email him at subversiondesignsolutions@gmail.com
Wednesday, July 20, 2011
5 Reasons Why Your Business Must Have an Online Presence Today
The Internet has officially changed the face of business and in case no one has done this for you already, let me be the first to formally welcome you to the “Information Age”, or should we call it the “Internet Age”. So...Welcome to the 21st Century! Things are going to be different.
The Internet is not a fad or a flavor of the week anymore and hasn't been for some time. It is the real deal and it is here to stay. It may morph in one way, shape, or form however, it is here to stay and the most successful businesses are taking advantage of it.
So why exactly should you take your business online? Although there are tons of reasons, here are 5 key ones:
1. It is expected. Quite simply, the Internet is the first place people look to find out more about you and find services, your business, and/or your product. They look for your website as well as information they can find out about you from other websites. Yes, I dare say it, in 99.9% of the cases, it will damage your credibility to some degree with a prospect if you cannot be found out there.
2. It is cheap. Never in history has a marketing medium been available to all businesses, no matter the size of their company or bank account that afforded them so much possibility for success.
Obviously money if applied properly can increase your results on the Internet; however, you really can get started with little or no money. Skeptical, just read some of the books from the “Guerrilla Marketing” series by Jay Conrad Levinson (they are awesome by the way, I've read a few.)
3. It is immediate. Face it. We live in a world of instant gratification. We want everything yesterday. If something is not immediately available, we just may lose interest or worse yet get it from somewhere else – like your competition.
4. It is 24/7. The Internet simply never sleeps. Having and implementing an effective Internet strategy can be like having a well tuned marketing and sales force that continues to do your bidding around the clock.
5. It is global. Why limit your business to the 15 minute radius surrounding your office? Your current competition certainly isn’t and new competitors are seemingly coming out of nowhere every day. (I have people visiting me from 150 countries world wide and climbing everyday)
Look at the Internet as a means to allow you to share your genius with prospects who otherwise might not have had the opportunity to experience what you have to offer.
So in closing, what’s the best advice I can muster up on this topic? Make a sincere effort to understand the Internet and the sheer power and opportunity it brings to your business. Create a plan of attack and get in the game. Play on the grandest court available today, the Internet!
The Internet is not a fad or a flavor of the week anymore and hasn't been for some time. It is the real deal and it is here to stay. It may morph in one way, shape, or form however, it is here to stay and the most successful businesses are taking advantage of it.
So why exactly should you take your business online? Although there are tons of reasons, here are 5 key ones:
1. It is expected. Quite simply, the Internet is the first place people look to find out more about you and find services, your business, and/or your product. They look for your website as well as information they can find out about you from other websites. Yes, I dare say it, in 99.9% of the cases, it will damage your credibility to some degree with a prospect if you cannot be found out there.
2. It is cheap. Never in history has a marketing medium been available to all businesses, no matter the size of their company or bank account that afforded them so much possibility for success.
Obviously money if applied properly can increase your results on the Internet; however, you really can get started with little or no money. Skeptical, just read some of the books from the “Guerrilla Marketing” series by Jay Conrad Levinson (they are awesome by the way, I've read a few.)
3. It is immediate. Face it. We live in a world of instant gratification. We want everything yesterday. If something is not immediately available, we just may lose interest or worse yet get it from somewhere else – like your competition.
4. It is 24/7. The Internet simply never sleeps. Having and implementing an effective Internet strategy can be like having a well tuned marketing and sales force that continues to do your bidding around the clock.
5. It is global. Why limit your business to the 15 minute radius surrounding your office? Your current competition certainly isn’t and new competitors are seemingly coming out of nowhere every day. (I have people visiting me from 150 countries world wide and climbing everyday)
Look at the Internet as a means to allow you to share your genius with prospects who otherwise might not have had the opportunity to experience what you have to offer.
So in closing, what’s the best advice I can muster up on this topic? Make a sincere effort to understand the Internet and the sheer power and opportunity it brings to your business. Create a plan of attack and get in the game. Play on the grandest court available today, the Internet!
Andy Ray Uppole is an artist from Peoria, Illinois that specializes in audio and video production, graphic design, commercial art, and creative consulting. You can contact him by calling 209.509.4120 or email him at subversiondesignsolutions@gmail.com
Monday, July 18, 2011
Advertising Your Website With Pay-Per-Click
The best way to help optimize your online image is to consider using the pay-per-click advertising. What pay-per-click means is that you purchase sponsored links on the pages of search engine results. Search engines are used every single minute of everyday, which means advertising your website with pay-per-click will greatly increase the advertising of your website and business.
By advertising your website and business with pay-per-click, you are helping to advertise your business in what is usually an inexpensive way that is growing larger and reaching more people everyday. You can also tailor your pay-per-click advertising to fit your business or company budget needs. This is a plus for those of you who are starting out on a budget and want to stay away from paying a lot for advertising that may or may not be seen. By advertising your website with pay-per-click, your ad is going to be seen by your target market. More advantages to advertising your website with pay-per-click include the speed of advertising, the increase in traffic to your website, boosts SEO (Search Engine Optimizations) efforts, and the ability to research and compare data to see what works best for your website.
There are times, however, when advertising your website with pay-per-click can prove to be costly. For example, it will cost you more to use competitive keywords than it will to use ones that are not as competitive. Finely tune your keyword strategies. You can find information on the Internet on this or you might want to consider consulting a professional such as our company Subversion Design Solutions. Also remember not to bite off more than you can chew. Start with one pay-per-click provider first (we recommend Google), using ads you have tested, and then extend your campaign accordingly.
Advertising your website with pay-per-click can be a very quick, inexpensive way to get your website and business rolling. Drawbacks can always pop up, but if you educate and prepare yourself, you will be able to make the most out of advertising your website with pay-per-click.
Andy Ray Uppole is an artist from Peoria, Illinois that specializes in audio and video production, graphic design, commercial art, and creative consulting. You can contact him by calling 209.509.4120 or email him at subversiondesignsolutions@gmail.com
By advertising your website and business with pay-per-click, you are helping to advertise your business in what is usually an inexpensive way that is growing larger and reaching more people everyday. You can also tailor your pay-per-click advertising to fit your business or company budget needs. This is a plus for those of you who are starting out on a budget and want to stay away from paying a lot for advertising that may or may not be seen. By advertising your website with pay-per-click, your ad is going to be seen by your target market. More advantages to advertising your website with pay-per-click include the speed of advertising, the increase in traffic to your website, boosts SEO (Search Engine Optimizations) efforts, and the ability to research and compare data to see what works best for your website.
There are times, however, when advertising your website with pay-per-click can prove to be costly. For example, it will cost you more to use competitive keywords than it will to use ones that are not as competitive. Finely tune your keyword strategies. You can find information on the Internet on this or you might want to consider consulting a professional such as our company Subversion Design Solutions. Also remember not to bite off more than you can chew. Start with one pay-per-click provider first (we recommend Google), using ads you have tested, and then extend your campaign accordingly.
Advertising your website with pay-per-click can be a very quick, inexpensive way to get your website and business rolling. Drawbacks can always pop up, but if you educate and prepare yourself, you will be able to make the most out of advertising your website with pay-per-click.
Andy Ray Uppole is an artist from Peoria, Illinois that specializes in audio and video production, graphic design, commercial art, and creative consulting. You can contact him by calling 209.509.4120 or email him at subversiondesignsolutions@gmail.com
Friday, July 15, 2011
Using Google Adwords To Promote Your Website or Business
Setting up an account:
To do this you just go here: https://adwords.google.com Google adwords has provided a very detailed and useful “Sign-up Demo” which is in the form of a video you can use to refer to as you go through the process of signing up.
One of the best things that Google adwords has to offer is the statistical information. This can save you lots of money and help you target your prospects in the most cost effective manner imaginable. BUT, if you don’t understand or use this service you may be throwing you hard earned money away. Now we don’t want to do that because it defeats the purpose. Because there are so many variables involved in using adwords it’s difficult if not impossible to explain exactly how you should run your campaign. The best way is going to be different for everyone reading this, but we can help you to interpret the statistics that you see and then you can “tweak” your ads to get the most out of them for your particular promotion or we can run your campaigns for you. Currently if you sign up to have us run your campaign you will receive $100 in FREE advertising on Google's Adwords. Click here to request a quote or consultation now.
For starters, you should use the “conversion tracking” option.
After you click on “conversion tracking” you’ll need to choose “get Conversion page code”, there you can follow the instructions and choose the one that suits your needs.
The code that Google generates is then pasted into the page described when you choose the option that suits you. To insert this code follow Google’s directions.
Having this code in place will enable Google to provide you with statistics that you can use to assess the effectiveness of a Campaign or ad group.
I recommend having your adwords account running for a day or two before trying to understand this next bit.
For example: (Talking about Search totals only) if an ad is being shown 1,000 times (Impression) and only has a CTR (click through rate) of 0.20 (displayed as a percentage) it means that your ad is being shown, but the people that see it aren’t clicking on it very often, or they aren’t seeing it. So it could be either because the ad is showing in a poor position (Avg. pos) 213.7 this would be on about page 15 or something, there may be a lot of competition for that word, you would need to raise the bid to try and get it to be seen more often. Or it could be well positioned (Avg.pos) 1.1 but not being clicked on because it is poorly written or not targeted to the keyword people are searching on. Or the key word/s could be too general.
So you would need to improve the wording of the ad, or choose more targeted key words. This is an extremely generalized synopsis.
Conversion Rate:
It is necessary to consider the (Conv. rate) 20% this is the percentage of actual sales/sign-ups resulting from the “Clicks”, So if you find that your ad is receiving a lot of clicks but the conversion rate is low, it may be an indication that your ad is misleading! People click on the ad and go to your landing page expecting to see motor cycles and find chickens there! Or it could mean that your landing page is just poorly constructed, and not conducive to getting the sign up or making the sale.
A rule of thumb to get started is this: Use Google’s “Keyword tool” to select keywords from your landing page this will help ensure the keywords match the landing page. Let’s say you’re selling apples. People searching to buy apples will search for a keyword like “apples for sale” you will have “apples” as one of your keywords for the ad, because you would have “apples” on your landing page. Your ad wording might be something like, “we sell Apples”. So The customer is looking for apples finds an ad that says “go here to buy apples” they land on a page that sells apples, we have a synchronization happening all the way through, and that is cost effective target market tactics.
A Campaign can contain many different ad groups; an ad group can contain many different ads.
Split Testing:
And ads can be split tested. This means running two ads using the same keywords and settings as though they are one ad, but alternating shows of each ad, Google adwords does this part of it for you. After you make the ad that you wish to test, you then let it run for at least a day or two, and then you can assess which ad is better, using Google’s stats such as Clicks – CTR – CPC (cost per click) , and the number of times each ad has been shown, over a given period of time “Served” then discard the looser. Like a competition.
Andy Ray Uppole is an artist from Peoria, Illinois that specializes in audio and video production, graphic design, commercial art, and creative consulting. You can contact him by calling 209.509.4120 or email him at subversiondesignsolutions@gmail.com
To do this you just go here: https://adwords.google.com Google adwords has provided a very detailed and useful “Sign-up Demo” which is in the form of a video you can use to refer to as you go through the process of signing up.
One of the best things that Google adwords has to offer is the statistical information. This can save you lots of money and help you target your prospects in the most cost effective manner imaginable. BUT, if you don’t understand or use this service you may be throwing you hard earned money away. Now we don’t want to do that because it defeats the purpose. Because there are so many variables involved in using adwords it’s difficult if not impossible to explain exactly how you should run your campaign. The best way is going to be different for everyone reading this, but we can help you to interpret the statistics that you see and then you can “tweak” your ads to get the most out of them for your particular promotion or we can run your campaigns for you. Currently if you sign up to have us run your campaign you will receive $100 in FREE advertising on Google's Adwords. Click here to request a quote or consultation now.
For starters, you should use the “conversion tracking” option.
After you click on “conversion tracking” you’ll need to choose “get Conversion page code”, there you can follow the instructions and choose the one that suits your needs.
The code that Google generates is then pasted into the page described when you choose the option that suits you. To insert this code follow Google’s directions.
Having this code in place will enable Google to provide you with statistics that you can use to assess the effectiveness of a Campaign or ad group.
I recommend having your adwords account running for a day or two before trying to understand this next bit.
For example: (Talking about Search totals only) if an ad is being shown 1,000 times (Impression) and only has a CTR (click through rate) of 0.20 (displayed as a percentage) it means that your ad is being shown, but the people that see it aren’t clicking on it very often, or they aren’t seeing it. So it could be either because the ad is showing in a poor position (Avg. pos) 213.7 this would be on about page 15 or something, there may be a lot of competition for that word, you would need to raise the bid to try and get it to be seen more often. Or it could be well positioned (Avg.pos) 1.1 but not being clicked on because it is poorly written or not targeted to the keyword people are searching on. Or the key word/s could be too general.
So you would need to improve the wording of the ad, or choose more targeted key words. This is an extremely generalized synopsis.
Conversion Rate:
It is necessary to consider the (Conv. rate) 20% this is the percentage of actual sales/sign-ups resulting from the “Clicks”, So if you find that your ad is receiving a lot of clicks but the conversion rate is low, it may be an indication that your ad is misleading! People click on the ad and go to your landing page expecting to see motor cycles and find chickens there! Or it could mean that your landing page is just poorly constructed, and not conducive to getting the sign up or making the sale.
A rule of thumb to get started is this: Use Google’s “Keyword tool” to select keywords from your landing page this will help ensure the keywords match the landing page. Let’s say you’re selling apples. People searching to buy apples will search for a keyword like “apples for sale” you will have “apples” as one of your keywords for the ad, because you would have “apples” on your landing page. Your ad wording might be something like, “we sell Apples”. So The customer is looking for apples finds an ad that says “go here to buy apples” they land on a page that sells apples, we have a synchronization happening all the way through, and that is cost effective target market tactics.
A Campaign can contain many different ad groups; an ad group can contain many different ads.
Split Testing:
And ads can be split tested. This means running two ads using the same keywords and settings as though they are one ad, but alternating shows of each ad, Google adwords does this part of it for you. After you make the ad that you wish to test, you then let it run for at least a day or two, and then you can assess which ad is better, using Google’s stats such as Clicks – CTR – CPC (cost per click) , and the number of times each ad has been shown, over a given period of time “Served” then discard the looser. Like a competition.
Andy Ray Uppole is an artist from Peoria, Illinois that specializes in audio and video production, graphic design, commercial art, and creative consulting. You can contact him by calling 209.509.4120 or email him at subversiondesignsolutions@gmail.com
Subscribe to:
Posts (Atom)