Tuesday, December 29, 2020

Project Remix Pekin: #remixmovement

Revival: An improvement in the condition or strength of something.

Mix: To combine or join.

Movement: Activities of a group towards a specific goal. 

    If you pay attention to the critics and the hype America is dead and needs to be revived. Fox News reported September, 6th 2020 1 in 5 American's are unemployed right now. That maybe the closest they have ever gotten to the truth. Something that stuck out to me that same day was from an article in the Peoria Journal Star that read, "We are in an investors market." I've never heard that term before, but immediately thought of the great Gatsby. 

    Gatsby would of said something like, "We can invest in America by investing in main street, old sport." Even though that statement is entirely fiction, the idea I'm about to share with you isn't. Microloans.

    Now... Micro-economics as defined by Oxford dictionary is the part of economics concerned with single factors and the effects of individual decisions. Let me give you and example. "That's $1.08 for the gum Joe." "Here's a five keep the change." "Thanks Joe! I'll get a polar pop on my break with it." "Take care Billy." "You too Joe!" 

    In my example you see exactly how micro economics works. In fact it's elegant like a ballet. What would happen if all these Wall Street sharks and wolves came right here to Pekin Illinois to Main Street and invested in us? I believe we would change the world, the face of America, and make her great again. We can do this by starting a movement. A revival in entrepreneurialism, local music, and the arts using micro-economic principles, good old fashion know how, some balls, a little education, and each other. 

    My name is Andrew but my friends call me Andy. I'm a 35 year old broke as hell serial entrepreneur, music producer, artist, creative consultant, neighbor, and most importantly a father. Over the last decade I've learned a lot about my self, and the community I live in through our trials and tribulations we shared together. My home town is on it's last legs, but I believe if we can pull together and use all of our skills as a group we could do some serious renovating. Music producers like my self call this remixing.

    When music producers remix a song they usually have some ducks in a row like multi-tracks. Which include the vocals, drums, guitar, and bass. Let's replace each of these elements with a business plan. They are used to present your ideas to banks to ask for funding, keep everyone on track with clear cut goals and expenditures, as well as outline people's jobs, give you analysis of the market and competition, plus define how you communicate to your target market like you guys. 

    Now I know that sounds complicated but I assure you it's not and I don't mind helping you along the way either. Neither does SCORE, SBA, Bradley University's Turner Center For Entrepreneurship, Private Lenders, City Council, joint venture capitalists, and other private business incubators. Think of me as your guide to Project Remix Pekin. 

    Pekin Illinois has a population of around 36,000 people of which I know around 10 percent of the younger population and we are extremely talented and driven. I have also noticed there are around two dozen or more scattered empty commercially zoned buildings and suites spreading from downtown here to the bottom of the hill in Creve Coeur and all along court street towards Tremont. They will work beautifully for brick and mortar locations like a future thrift store or a consignment shop. Maybe even a large call center like Hinduja Global Solutions in Peoria could fit in the vacant JC Penny's building. 

    Lets come together as a community and do some serious brainstorming outside of the government. (Or with) I know we will turn things around. Imagine if we started enough businesses that created 100 jobs and payed an average of $36,000-$50,000  a year to the owners and employees this would inject 3.5-5 million dollars worth of money into the local economy. What would the micro-economic mechanics look like? How would that impact the 36,000 residents?

    This is why I'm asking you to help me find the best ideas and people. I am looking for joint venture capitalists, construction workers, lenders, entrepreneurs, evangelists, artists, consultants, economists, journalists, doctors, lawyers, go getters, movers, thinkers, shakers, and doers. I need people who are willing to help produce Project Remix Pekin right now. 

    The soul goal of this project is to help our small community revitalize it's self and transition from the old manufacturing centered economy to the modern one. I believe if we can manage to do this on a small micro-scopic scale we can use what we learn here as a case study to help other larger communities revive their economies too like Peoria and eventually maybe even places like Chicago and Detroit. 

    I've worked with some of you in the past and those endeavors yielded amazing results and it has laid the foundation for what I'm proposing here, but this time it transcends music entirely. We are going to utilize all our existing talents, resources, knowledge, energy, wisdom, and team spirit for all of us and make Pekin a place every American dreams about raising children like it was when we were kids. If your with me pick up the phone right now and call 209.509.4120 and leave a message with your name, telephone number, and a description of what you bring to the table. Even volunteering your labor or time will help. Let's make this happen. I got Pekin Pride do you? Let's remix it!

Andy Ray Uppole is an artist from Peoria, Illinois that specializes in audio and video production, graphic design, commercial art, and creative consulting. You can contact him by calling 209-509-4120 or email him at subversiondesignsolutions@gmail.com 

Monday, December 28, 2020

Hell: Is God a Communist You Know What?

-Mathew 6:26 "Behold the foul's of the air for they sow not. Neither do they reap, nor gather into barns; yet your heavenly father feedeth them. Are you much better than they?"

    The answer is the same as it was at the time of it's writing. NO The meaning of this passage from the Holy Bible held true until the industrial revolution took over with the world governments and murdered the garden of Eden. Which is all of mother earth. It was eaten by a black top and iron snake just as the Hopi and other Native American tribes predicted it would be according to the oral traditions that are still being taught on reservations in America. 

    We can no longer expect god to cloth, feed, and shelter us in modern society. We have become a plague unto ourselves. We have become a virus. 
    We have consumed all free access to natural resources under the guise of progress and civility. Just as we have domesticated the wolf which became our best friends the dog, and they the sheep. We have domesticated Eden and made it our own hell. This is very unfortunate.  
    How can we fix this? We already have soup kitchens, clothing drives, homeless shelters, and habitat for humanity. These things are a step in the right direction but not good enough. We need all of this for everyone like we learned here in Mathew 6:26. This is what God intended for everyone. He, She, OR It was a communist you know what. Right? :-) 

Andy Ray Uppole is an artist from Peoria, Illinois that specializes in audio and video production, graphic design, commercial art, and creative consulting. You can contact him by calling 209-509-4120 or email him at subversiondesignsolutions@gmail.com 

Monday, December 21, 2020

Hard Questions

     We've experienced a vicious virus, an unstable economy, widespread unemployment, cultural unrest, and political upheaval. The music industry is becoming stale along with the rest of the entertainment industry like my popcorn. Hell even James Patterson is contemplating a vampire novel these days and career suicide. It seems like they will rehash everything and anything. Apparently there are no fresh ideas out there.

    People are just plain sick. Sick of the monotony of life. Sick of the pay check to pay check. Phil Luciano, who is a journalist that writes for the Peoria Journal Star pointed out in an article sometime over the summer that someone on Facebook said, "They were sick of #blacklivesmatter and all the COVID-19 stories." I agree with Phil's feelings and think he reacted appropriately when he stated in print, "Are they sick of the discussing? Are they uncomfortable?" I'll add this to his comments. Good. I hope they are uncomfortable. This is why I exist. I'm going to make you really f@#$ing uncomfortable right now so hold on. (Please forgive my French it is only to get and retain your attention.)

    We have to move forward in our personal lives, in our relationships, as a nation, as a community, and in our walks with our higher power. We need to focus on our communities. We have to be brutally honest with ourselves. Before all this didn't we isolate, stay inside, keep to ourselves, and not say much at all anyways? Don't we wait for other people to speak up and then comment in private about it? We need to ask ourselves some hard questions and look in the mirror while doing so. 

Why work here?

Why stay?

Why live here?

Am I happy?

Am I OK with this?

Why keep my mouth shut?

    Year after calendar year, business quarter after business quarter, month after month, pay check to pay check, closing bell to closing bell, day after day, hour after hour, dollar after dollar, minute after minute, penny's on the dollar, second by second, dividends, and interest. Interesting...

    What we pay attention to controls us. I don't watch TV and I get my news from online sources only. I'm part of a movement. It doesn't have a name but I' call us TURNED OFF. Once your no longer distracted you will notice your self paying attention to other things. Focus on what you want. Not what you don't want. 

    I want to see better jobs that raise the standard of living and not put a burden on entrepreneurs by just raising the minimum wage. Before the new minimum wage was passed in Illinois it was $8.25 an hour. After January 1st it will be $11.00. What kind of standard is this still? Our small business owners should be able to pay their employees as much as it takes to live comfortably and as it sits they can't. Hell the Illinois' business climate is in such a sad shape that Caterpillar has threatened to move out of Illinois. I want to see better preventative healthcare that utilizes mass screenings for parasites across the board, because they effect tests doctors do for major diseases and cause misdiagnosis. I want to see free access to feminine hygiene products along with raising the standards already put in place with planned parenthood. I want to see more access to subsidized housing for single, full, and part-time dads. I want to see reduced restrictions on renting property to felons like me. I want to see free college education up to an associates degree. I want to see the Demarcates and Republicans quit arguing about AR-15's with the NRA and arguing in general (the debate should be over.) I want to see law enforcement reform by mandating body cams nationwide (among other things.) I want to see decriminalization of all scheduled substances and we can start right now by passing a city ordinance which will decrease government burden to house inmates and pay subsidies on them which will in turn increase the labor pool and alleviate city, state, and federal budgets. I want to see implementation of a nation wide drug court program in each state like the state of Illinois has. It helped me fine my self and saved my life. I used to be an intravenous daily heroin user and now have 12 years clean from it. I want to see a return to manual voting or something more tamper proof. I want to see more representation from our districts. I want to see more concerned citizens participating in government (this is why I am writing this.) I want to see fiscal transparency (we need to know what every dime is used for.) I want to see legal transparency (FOIA on steroids and Tazewell has this.) Last but not least. I want to see Edward Snowden come home. I want to see Julian Assange set free. I want to see John McAfee set free and his charges dismissed. These men are hero's and should be treated as such. They're not America's enemy. America is America's enemy.

    My generation demands change. I demand my generation participate in that change and change it's self in the process. I no longer want people to see my generation as a group of ______.  

Andy Ray Uppole is an artist from Peoria, Illinois that specializes in audio and video production, graphic design, commercial art, and creative consulting. You can contact him by calling 209.509.4120 or email him at subversiondesignsolutions@gmail.com

Here is a list of sources:  

Minimum Wage Increase Hurts Small Business https://www.nfib.com/video/minimum-wage-increase-hurts-small-business-nfib-your-bottom-line/

Emerging Need For ParasitologyEducation https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3110372/      

The State of Period Poverty https://www.nursing.upenn.edu/live/news/1545-the-state-of-period-poverty-in-the-us 

Feminine Hygiene Market Report 2020 Share https://apnews.com/press-release/pr-wiredrelease/5966bd78d30b05c6a4faaa73a56c342a#:~:text=Looking%20forward%2C%20the%20market%20is,period%20(2020%2D2025).&text=Market%20Summary%3A,holding%20the%20largest%20market%20share.

Can Felons Rent Apartments In Illinois https://pocketsense.com/can-felons-rent-apartments-illinois-12015876.html (In Pekin Illinois where I live Monge owns nearly 90% of all apartment rental property or manages it and ABSOLUTELY DOES NOT RENT TO FELONS. This contributes to the homeless rate here among other factors.)

Public Housing For Felons https://helpforfelons.org/information-public-housing-for-felons/

Free College Would Be A Disaster https://www.heritage.org/education/commentary/free-college-would-be-disaster-just-ask-europe (This article was apparently written to discourage socialism and most likely paid for by a private institutions.) If college was free it would be regulated by the states like public schools are now and have a standardized curriculum. Yes we would have to pay higher taxes but this would undoubtedly increase the amount of money people earned and the standard of living. The amount of educated workers would jump through the roof and propel our economy forward by leaps and bounds. Anything beyond an Associates degree would have to be financed like it is now privately through lenders in my plan. The demand for those higher levels of education would again sky rocket and therefor compound competition among students and prospective employers that are already seeking students with those degrees and skills sets and increase the amount of interns and students experience in their chosen fields. This would all snowball into a climax that put America back on top again and make us more completive globally.       

AR-15's You have the right to protect your self against attempts on your life and should be allowed to use deadly force if the other person is. The AR-15 is the most advanced rifle money can buy and affordable. However again I can't own one because I am a felon. I believe non-violent offenders should be able to own a gun regardless. I also believe  that all gun owners should have to pass a psychology evaluation and safety courses as well. I do not want to debate anyone on this issue because the NRA does a good job. https://www.nrafamily.org/articles/2019/12/11/7-things-you-didnt-know-about-the-ar-15/

Victim, Shooter Identified in rural-Delevan Confrontation https://www.pekintimes.com/news/20200227/victim-shooter-identifed-in-rural-delavan-fatal-confrontation

Body Cam Approved For Pekin Police https://week.com/2020/09/14/body-cams-approved-for-pekin-police-other-items-voted-on/

Polis Signs Bill Defelonizing Single Use Drug Possession https://www.thedenverchannel.com/news/politics/polis-signs-bill-defelonizing-single-use-drug-possession-for-schedule-i-and-ii-substances

730 ILCS 166 Drug Court Treatment Act https://www.ilga.gov/legislation/ilcs/ilcs3.asp?ActID=2014&ChapterID=55#:~:text=%22Pre%2Dadjudicatory%20drug%20court%20program,as%20part%20of%20the%20agreement.

Illinois Debt https://www.bloomberg.com/news/articles/2020-05-05/illinois-delays-1-2-billion-debt-sale-after-yield-penalty-soars

CAT CEO Talks Leaving Illinois https://www.pantagraph.com/news/local/caterpillar-ceos-letter-talks-of-leaving-illinois/article_3c23590c-572a-11e0-afc0-001cc4c002e0.html

LaHood https://www.pjstar.com/story/news/coronavirus/2020/09/24/darin-lahood-introduces-plan-for-federal-loans-to-state-local-governments-but-exempts-illinois-from-/42829677/ There is no excuse to have a massive pension problem like we have. If we can not foot the bill changes need to be made now! Layoffs will just upset people. However as a Republican we are for SMALLER GOVERNMENT not more. If we had our way this problem would have never existed in the first place. 

District Representation from Mike Unes helped develop East Peoria however Pekin fell short on his to do list as it appears (not that he was awful or something.) I Can't wait for Mark Luft to step in. I'm anxious to see what happens next. He has done some great things as mayor in just a short time.

Tazewell County Budget https://www.tazewell.com/Finance/Audits.html

Auditor Suit https://www.pekintimes.com/news/20200529/tazewell-county-settles-suit-with-auditor

I think 105k is a bit much for one person to represent someone in court. I have no idea why the government agreed to the suit. We have bigger problems. I sure could use a 100k small business loan to create jobs. I have several small business plans and proof of concepts as well as some of my friends that would eventually lead to dozens of jobs for the county. 

Former Pekin Mayor Convicted Of Using City Credit Card To Fund Gambling Gets Hearing Before States High Court https://herald-review.com/news/state-and-regional/former-pekin-mayor-convicted-of-using-city-credit-card-to/article_fa9d21c0-78e1-5e22-a0ea-800fb78d412f.html The mayors office since this story came out in 2008 has really began to turn things around. Here are some highlights. Laurie Barra - First Female Mayor in Towns History. Mark Luft - Elected to Congress this last November. 

Cord Cutting https://www.wsj.com/articles/cord-cutting-accelerates-raising-pressure-on-cable-providers-11582149209#:~:text=Large%20cable%20and%20satellite%20companies%20lost%20about%205.5%20million%20traditional,3.2%20million%20subscribers%20in%202018.

Legal Transparency In Action:

https://www.judici.com/

https://iltazewellportal.tylerhost.net/Portal/

 


Monday, December 14, 2020

11:11-Silent Dawn

 "If there is light in the soul there will be beauty in the person, if there is beauty in the person, there will be harmony in the house, if there is harmony in the house, there will be order in the nation, if there is order in the nation, there will be peace in the world." A Chinese Proverb

    As I look through my eyes at the world past my nose... I see people desperate for community. We have become fractured into all these separate little groups that divide us like poor, hungry, old, fat, rich, elite, republican, democrat, misogynist, sexist, male, African American, Asian, Jewish, White, Middle Eastern, Christian, Muslim, expletive, you name it. Just the act of labeling each other dooms us to failure from the start. We are all human at the end of the day and we are all flawed in our own separate ways. We each have a separate mind, body, and soul. That is what truly makes us all human and should unite us.

   Our souls seem broken as people and there for the soul of our country is also broken. However, I do see a glimmer of light in each and every person I've talked to recently. This glimmer of light is equal to untold amounts of untapt human potential. Which we can only realize when we have each others support and love for our selves.

    Think about your current home life situation. Does your family or loved ones really know you, love you, support you, appreciate you, no matter what? Even if and when you fall short of their personal goals and aspirations for you? They should. This is what we call unconditional love. This love should be extended in turn to our neighbors, then like minded citizens, and express it's self in concentric circles forever outwards like ripples in a pond. Changing our cities, counties, states, and country creating a new world in the process.

     A community is defined by Webster's as a group of people with common interests living in the same geographic area. Today that isn't quiet true. We have the internet and it can connect us all instantly. A community to me is a group that helps us become our authentic selves. It embraces us and our individuality, a place to share information, a place where we share and acquire knowledge, a place where we share and acquire wealth, a place where you feel less alone, a place you never want to leave, because you feel loved and home. A family. 

    I have recently asked all of you to begin a journey with me together. There is no hidden agenda here. I've been one hundred percent open, honest, and genuine, and I demand you are with me too. I will be calling our little social experiment silent dawn and it's soul purpose is to create a new world. One your very familiar with. Heaven. 

     I've asked everyone to reveal themselves to each other. Think of them as angels or allies. They will help you on your journey individually. Now you know your not alone. We do not need to be violent to get our points across or go out of our ways to get what we want. All you need to do is get engaged in the conversation, take action when necessary, and be mindful of the next opportunity arriving and knocking on your door. Focus on what you want, not what you don't want. I'll be right there with you in spirit. We all will. 11:11 

Sunday, December 6, 2020

Occupy The Internet

     There are no crowds anymore. The stadiums are empty and full of cardboard people. The music has died down. There are just wandering minds listening, watching, waiting, and wanting more. There are endless amounts of people lost and alone out there that will do anything they are told to if the TV, newspaper, and the internet tell them to. Unfortunately for all of us this includes peers and relatives and maybe even you. 

    I want more for and from my brothers and sisters and know that if we are ever going to come together like John Lennon described as one people that time would be right now. A great awakening is some where on the horizon and I am eagerly watching every sunrise and sunset for it. This would be that feeling in the air many have tried to define before with buzz words like hope, change, and progress. Did these people deliver on their promises or present a simple action plan we can all try together? Fuck no! That's why I have.

    Where has our patriotism and team spirit gone? I believe it is still alive and well but currently only exists at home, in our schools, online, and in front of the boob tube. If I can't get you engaged enough to get off the couch then we need to occupy the internet. It is time for each thoughtful and concerned citizen to apply his or her own talents to solving problems in America together. We can't and shouldn't expect the government to.

     They have said true freedom and liberty begin with individuals on a local level. So lets take responsibility right now for ourselves, family, and humanity as a whole. Find or create one piece of content on or offline to share with your family, friends, and/or followers that will express your desires for our country and inspire immediate action on their parts. You must also tag at least one news paper, one news station, one state congressman, and one state senator as well as one associate or colleague. Then invite them to do the same. Any meaningful and lasting real change must first take place on a personal level and work it's way upward through local governments with help from neighbors and like minded citizens. Now it's your turn.

I nominate____________________ to take the content challenge. 

Andy Ray Uppole is an artist from Peoria, Illinois that specializes in audio and video production, graphic design, commercial art, and creative consulting. You can contact him by calling 209.509.4120 or email him at subversiondesignsolutions@gmail.com   


Monday, November 30, 2020

Anything Is Possible

    We are all products of the times we live in with our own unique personal perspectives that include variables like social status, wealth, spirituality, age, employment, status, and many other underlying factors. Our generations have shaped our thoughts and values. Much like our past. The time is right now to take today by the reigns so we can own tomorrow. We must say good bye to career politicians, over paid athletes, American idols, and celebrities and hello to real leaders, who are going to work for all of us by leading our communities to a brighter future now. Not sometime called tomorrow which as we all know it never comes.

    Look how far "they" have gotten us.  Majority of the over paid athletes aren't leading anyone off the field and get paid to do their jobs only a small percentage of the time. Those so called American idols want to you buy their products and whatever else it is they pedal, but decline to comment about any social issues or worse distract you from them yet at the sometime manage to get the youth to vote in larger numbers than the elections for some hopeful that will only end up owing money to record company they sign to if they win. Yep, that's a win win for all us Americans. Celebrities are just the same, but can even be more dangerous. Imagine someone not knowing the real person falls short at home of the heroic characters they portray is terrify to think about. I assure you this is actually a real problem. I feel the need to remind some of you out there they are actors, actresses, musicians, and artists who are all human. Finally we have the career politicians that only answer to their major donors and lobbyists, who are holding their asses accountable over ear marks. Who do all these people serve? I can't speak for anyone else but my self. (Author takes a deep breath.)

    When I reflect on life over the last two decades I see a post apocalyptic wasteland clinging to the 1990's, since then American citizens have become products of the margins in United States of America. We now mostly come from broken homes, HUD ghettos, trailer parks, food stamp lines, homelessness, shitty free preventative healthcare, and unionized unemployment lines that stretch for miles and look more like a funeral procession than progress. Society has been raped and completely stripped of any dignity, culture, and heritage; with it our sense of identity. Alcoholism, drug addiction, rape, suicide, murder, spousal abuse, and poverty can not be what continues to define us as Americans and I'm only referring to the "middle class" here, not the under privileged or any other group in America. I think I might start crying.

    In fact I started crying the moment I became a father. That's when everything hit me like a ton of bricks in a comic book. WAP! When I was a child my parents taught me that where we live if you work hard anything is possible and the bad guy always goes to jail. Not hero's like my dad, Martian Luther King Jr, and now even me. In all these instances a normal person would be amazed when they discover the causes behind the cases. America can't even police it self right; yet it loves to play murder tanks and airplanes with Gi Joe all over the world instead of focusing on it's citizens first in a positive light. We should be more like a massive Wayne Enterprises and Batman helping citizens to become prosperous, manage commerce (not the Federal Reserve), saving the day like the Red Cross, and the Salvation Army. 

    In order to do this we need to get back to our roots and find liberty's groove. We were founded by entrepreneurs (merchants), privateers (pirates), and revolutionaries (people fighting for freedom and seeking refuge in a new land far from persecution), then we need to cultivate people like that (us), try to achieve fiscal transparency, and a laundry list of things each party would love to see happen that is important. I'm sick of watching the news and reading the headlines in the papers. It seems to me like the 20-40 somethings and beyond are experiencing a disconnect and missing something. They aren't in touch with each other and are not addressing their congressmen or senators in writing, on or off line, or in person, and have become disenfranchised, because they are not voting in the primary elections if they bother to vote at all. Hell America's offices are open damn near 24/7 with the internet. There is no excuse for either side here.

    I've tested this theory my self with others with emails, Facebook, and Twitter in the process and managed to make a stand. If you try long and hard enough someone will listen and answer. We could have avoided this mess if people were out there reminding us to write our so called leaders instead having our pets spayed or neutered every morning. Go to their offices now, call them, write them, email them, tweet them, facebook them, and voice your opinions respectfully. If they don't listen then take them to town in public by peacefully assembling. If that doesn't work then we have major problems that no one person can address by themselves and solve. As long as we have people out there not serving the group also known as America we will never live the American dream or the other one we have all shared since Martian Luther King Jr. spoke of it during the civil rights movement. Now that sounds like a plan doesn't it?

Andy Ray Uppole is an artist from Peoria, Illinois that specializes in audio and video production, graphic design, commercial art, and creative consulting. You can contact him by calling 209.509.4120 or email him at subversiondesignsolutions@gmail.com       

   

Sunday, November 22, 2020

A Society At A Dead End

Give me your ears and let me commandeer your mind and then your heart. 

We all play a role in shaping events around us. Not everyone realizes this. My generation is now in a position to assume power and actually use our will to change the world. From this point forward we will influence the culture and it's policies together guiding it in a new positive direction. No more passive consumerism or oblivious citizenship. With the internet there is no excuse for ignorance and there is no room for intolerance. This is what has been dividing us. 

Barbara Ehreneich said in her 2001 book, Nickel and Dimed, "Everywhere you look, there is no alternative to mega scale corporate order from which every form of local creativity and initiative has been abolished by a distant home office. Even the woods and meadows have been stripped of disorderly life forms and forced into a uniform made of concrete. What you see - highways, parking lots, stores - is all there is, or all that's left to us here in the reign of globalized, totalized, paved over, corporate everything."

Did you know every dollar you spend is a vote of confidence in the company manufacturing or distributing the goods you buy from them? This is the essence of capitalism and not knowing this is called passive consumerism. Think about that the next time you buy anything. You aren't just buying a product. Your saying your ok what that company does. In fact each dollar represents a vote. This would be what they refer to as confidence on the news networks. Just ask Jim Cramer host of Mad Money on CNBC. 

Citizenship is a shadow of it's former self. As Americans we should be embarrassed of ourselves, especially when you reflect on the sacrifices men and women made when they founded our country. Rioting is going to solve absolutely nothing and will lead to more bullshit we all don't want. Civilized people are supposed to have healthy debates and open public conversations. "They" call this transparency. We should not wait until someone is murdered by the police to speak up or for someone else to take a stand. That mentality has lead us down this road. A society at a dead end. We should be seeking eternal national unity like George Washington wanted with no compromises.

Andy Ray Uppole is an artist from Peoria, Illinois that specializes in audio and video production, graphic design, commercial art, and creative consulting. You can contact him by calling 209.509.4120 or email him at subversiondesignsolutions@gmail.com

Wednesday, November 18, 2020

Behind The Art With Subversion Design Solutions Marks A New Chapter


Behind The Art marks a new chapter in my life as an artist, human, teacher, minister, dad, business owner, consultant, and so many other titles the experts call them hats. So long to an era. I pledge to be what my dreams are made of. To be bold like a sharpie marker. The goal of this blog is to teach others, learn about humanity, the arts, science, and my self in the process.

Subversion Design Solutions makes visual and sonic creations that bring our clients ideas to life. We treat our clients as neighbors and strive to educate them instead of focusing on sales. We believe in a free and open society where every one succeeds, believes in them selves, has access to information, and people who will help get there.

Andy Ray Uppole is an artist from Peoria, Illinois that specializes in audio and video production, graphic design, commercial art, and creative consulting. You can contact him by calling 209.509.4120 or email him at subversiondesignsolutions@gmail.com

Friday, August 12, 2011

Advertising Possibilities Are Endless For Small Business

Often, the biggest obstacle that most, if not all, small businesses have is a limited budget. Let’s face it. Having a small business makes it difficult for you to have the most glamorous marketing campaign such as that of the big firms and Fortune 500 companies.

And you know for a fact that advertising is truly expensive. If you don’t look out, you might just wake up one day with your funds depleted, and strapped with a marketing campaign that provides lackluster performance.

Knowing you have other things to allocate your funds for, you know that you have to consider all things first before you can shell out your hard earned dollars for your coveted marketing tool. Be it full color flyers, or even a large format poster, you can’t afford to be picky when you’re looking at a very small fund to stretch.

With the funds you’re operating on is just enough to get you a decent marketing campaign for your business, it’s no wonder that many business owners and marketers are turning to other alternative promotional vehicles to introduce their brands. In fact, most marketers and advertisers are looking at ways to get attractive and compelling marketing campaigns for the price they can afford of course.

But this is a common misconception of most business owners and advertisers about advertising that should be changed right away. Although a limited budget may mean limited access to the most expensive ads such as your full color flyer printing campaign or your large format poster printing project, it doesn’t mean that you should settle for a mediocre piece.

On the contrary, having a limited budget means you will be able to come up with a more creative ad campaign that will help you effectively introduce your business to your target market.

And it’s not all print ads actually. Marketing your business can be advantageous in a way because you’re able to hand out to your target clients your message in a nice piece of paper. But as always, you can also try some alternatives that can help you promote your business better.

You might want to try co-sponsoring a worthwhile activity, for example. It may be in promotions, events, trade shows, and exhibits located locally. This way, as a small business, you’ll be recognized as a supporter of your community endeavors. This is actually what most big companies do to market their name and brand. As a potential client looks at the new ads, they will be eager to see that you are a staunch supporter of the local community, and hence, a better choice between you and your competitors.

The key is not therefore be frustrated just because you happen to work on a very limited amount. Small businesses are often very imaginative, especially when it comes to stretching their money and making sure that every penny is put to good use. They may not have the money, but they do have excellent marketing tools that show professionalism and credibility.

Andy Ray Uppole is an artist from Peoria, Illinois that specializes in audio and video production, graphic design, commercial art, and creative consulting. You can contact him by calling 209.509.4120 or email him at subversiondesignsolutions@gmail.com

Wednesday, August 10, 2011

Search Engines and The Small Business Website

If you're doing any type of business on the internet than search engines like Google, Bing, and Yahoo! could play a large role in the success or failure of your business. Even though most internet user have experience using search engines, many don't know how the engines work.

For website owners it is important to understand how, at least at a high level, search engines work so they can take advantage of the website traffic that only search engines can deliver.

Search Engines are special sites on the Web that are designed to help people find information stored on other sites. There are differences in the ways various Search Engines work, but they all perform three basic tasks:

- They search the Internet or select pieces of the Internet based on important words,
- They keep an index of the words they find, and where they find them, and
- They allow users to look for words or combinations of words found in that index.

Early Search Engines held an index of a few hundred thousand pages and documents, and received maybe one or two thousand inquiries each day. Today, a top Search Engine will index hundreds of millions of pages, and respond to tens of millions of queries per day.

Before a Search Engine can tell you where a file or document is, it must be found. To find information on the hundreds of millions of Web pages that exist, a Search Engine employs special software robots, called spiders, to build lists of the words found on Web sites.

When a spider is building its lists, the process is called web crawling.

In order to build and maintain a useful list of words, a Search Engine's spiders have to look at a lot of pages. How does any spider start its travels over the Web? The usual starting points are lists of heavily used servers and very popular pages. The spider will begin with a popular site, indexing the words on its pages and following every link found within the site. In this way, the spidering system quickly begins to travel, spreading out across the most widely used portions of the Web.

To increase the likely-hood that the spiders find your website make sure you are listed on high ranked websites like Merchant Circle. You can create a free business page and blog that will not only increase your chances of being found but also be another place for potential visitors to find about about your website.

Once the spiders have completed the task of finding information on Web pages, the Search Engine must store the information in a way that makes it useful. There are two key components involved in making the gathered data accessible to users:

- The information stored with the data, and
- The method by which the information is indexed.

In the simplest case, a Search Engine could just store the word and the URL where it was found. In reality, this would make for an engine of limited use, since there would be no way of telling whether the word was used in an important or a trivial way on the page, whether the word was used once or many times or whether the page contained links to other pages containing the word. In other words, there would be no way of building the ranking list that tries to present the most useful pages at the top of the list of search results.

To make for more useful results, most Search Engines store more than just the word and URL. A Search Engine might store the number of times that the word appears on a page. The engine might assign a weight to each entry, with increasing values assigned to words as they appear near the top of the document, in sub-headings, in links, in the META tags or in the title of the page. Each commercial Search Engine has a different formula for assigning weight to the words in its index. This is one of the reasons that a search for the same word on different Search Engines will produce different lists, with the pages presented in different orders.

You can get a customized Page Critic Analysis Report from Webs 4 Small Business that tells you how YOUR webpages should be set up to make sure give the search engines what they are looking for when they review your page.

An index has a single purpose: it allows information to be found as quickly as possible. There are quite a few ways for an index to be built, but one of the most effective ways is to build a hash table. In hashing, a formula is applied to attach a numerical value to each word.

The formula is designed to evenly distribute the entries across a predetermined number of divisions. This numerical distribution is different from the distribution of words across the alphabet, and that is the key to a hash table's effectiveness.

When a person requests a search on a keyword or phrase, the Search Engine software searches the index for relevant information. The software then provides a report back to the searcher with the most relevant web pages listed first.

Not sure what keywords you should use? Picking the right, or wrong ones, can make or break your chances at online success. Consider getting a customized Key Word Report from Webs 4 Small Business that tells you which keywords you should and should not consider for your site. These keywords are specific to YOUR website not a generic list of keywords.

So, why are search engines important to business website owners? Simple. You need traffic and Search Engines have lots of it. And, their purpose is to drive traffic to sites that they think match their visitors' needs.

The way to get a portion of that traffic, is to optimize your website (you've likely heard of Search Engine Optimization or SEO). That way when a someone searches for a keyword that is relevant to your website, the search engines includes a link to your website in the search results. That puts traffic and potential visitors just a click away from you website.
Andy Ray Uppole is an artist from Peoria, Illinois that specializes in audio and video production, graphic design, commercial art, and creative consulting. You can contact him by calling 209.509.4120 or email him at subversiondesignsolutions@gmail.com


Tuesday, August 9, 2011

Is Link Marketing Important To My Business?

Link marketing has become something of a wonder. Some will say that if you do it, you’ll end up hurt. Others will tell you that you have to follow specific steps to being successful. In any case, the bottom line is that anything positive that you can do to aid your website in getting more visitors should be something that you do, at least to a point. Today, there are hundreds of strategies about what will work in search engine ranking. Some people believe in optimization while others believe in quality content. When it comes to link marketing, there are several things that you should know.

First, realize that there are several types of link marketing to consider.

One way links: To be short, this is one of the best ways to use link marketing. If you use one way links, you are having other website owners list your website link on their page. That may sound strange and you may not realize why anyone would actually want to do that, but the truth is that you can do it. One way links help you to build traffic to your website. They are also highly regarded by the search engines because someone is saying that your website is high quality enough to direct others to it. To use them, visit article directories. Add in a few directories with your link attached and off you go.

Reciprocal links: This type of link is like a trade off. You will place your link on someone’s website and then you’ll need to place their link on yours. It’s a fair trade, so to speak. But, the difference here is how you do it. If you go about adding links to your website that do not have anything to do with your site, or add a ton of them all at once because you purchased them, your website may actually be lowered in the search engine ranks. This is because this is considered a way of cheating the search engines and therefore its not worth it. But, if you put them on correctly, from relevant websites in the proper way, they can help you to improve your website ranking.

The important thing to know about link marketing is that it should not be the only thing that you use to get your website ranking well. There are many things to consider that may actually be more important. For example, having quality content on your site, an easy flowing site and even one that will have your visitors coming back are better choices.

When it comes down to it, using link marketing in your website business is important. It should be a part of your strategy of building a well founded, high quality website. After all, you do want the search engines to rank you well enough to get visitors. Why not use other people’s rankings to help you to get a few of those visitors as well? In short, using link marketing is a tool you should consider for a successful website design that ranks well with the search engines.

Andy Ray Uppole is an artist from Peoria, Illinois that specializes in audio and video production, graphic design, commercial art, and creative consulting. You can contact him by calling 209.509.4120 or email him at subversiondesignsolutions@gmail.com





Monday, August 8, 2011

How To Generate Traffic Using Only Free Methods

Starting up a company of course require a lot of things, to get straight to the point, you need a capital. To make money requires money as well. But of course, with the versatility the internet offers, there are many ways you could find that could help optimize the potential of your site or business in generating traffic.

While there are ways to jumpstart your traffic flows, many sites don’t have the resources that others have to generate more traffic for your site. Well, you don’t have to spend a cent; all you need is the proper mindset and a lot of eagerness. You also must have the drive and perseverance to do hard work and research to generate more traffic for your site.

How sweet it is to have more traffic for your site without spending a single cent? Now it’s a sure thing that many sites have articles that offer tips and guidelines in how to generate traffic using only free methods. Because it is possible, you don’t need to speed a single cent, it may take time, to say honestly, I’m not going to beat around the bush with you. You get better chances by paying for your advertisements, but at least you get a fighting chance with some of these free methods I’m about to tell you.

Take advantage of online forums and online communities. The great thing about forums and online communities is that you can target a certain group that fits the certain demographic that you are looking for. You can discuss about lots of things about the niche that you represent or offer.  Another great advantage is that you know what you are getting into and you will be prepared. Look for ones that will allow you to leave a link. This will boost your SEO rankings as well.

With online communities and forums you can build a reputation for your company. Show them what you are made of and wow them with your range of expertise about the subject, with that you can build a reputation and build trust with the people in your expertise and knowledge.

You can also make use of newsletters. Provide people with a catalog of your products and interesting and entertaining articles. If you make it really interesting and entertaining, more people will sign up for your newsletter and recommend it to other people. The more people who sign up for your newsletter, the more people there will be that will go to your site increasing your traffic.

Another great idea is trading links with other sites. You don’t have to spend a cent. All you have to do is reach an agreement with another webmaster. With exchanging links, the efforts both sites do will benefit both sites. Every traffic that goes to the site could potentially click on the link of your site and visit your site as well. This works well especially when both sites feature the same niche.

Write articles that could grab the attention of people that have interest in your product. Try writing articles that will provide tips and guides to other businesses and people.Writing articles that provide good service and knowledge to other people would provide the necessary mileage your traffic flow needs. 

Many sites offer free submission and posting of your articles.When people find interest in your articles they have a good chance of following the track by finding out where the article originated. Include a link or a brief description of your company with the article and there’s a great probability that they will go to your site.

Write good content for your site. Many search engines track down the keywords and keyword phrases your site uses and how they are used. It is not a requirement that a content should be done by a professional content writer.You could do your own but you have to make content for your site that is entertaining as well as informational. It should provide certain requirements as well as great quality.
Generally, internet users use search engines to find what they are looking for. Search engines in return use keyword searching in aiding their search results. With the right keywords, you could get high rankings in search engine results without the costs.

All of these methods and more will drive more traffic to your site for free. All it takes is a bit of effort and extended man hours. Learn all you can about the methods described here and you will soon have a site with a great traffic flow without the usual costs that come with it.

Andy Ray Uppole is an artist from Peoria, Illinois that specializes in audio and video production, graphic design, commercial art, and creative consulting. You can contact him by calling 209.509.4120 or email him at subversiondesignsolutions@gmail.com

Saturday, August 6, 2011

The Quick And Easy Way To PPC Advertising

You should be able to find several useful facts about PPC Advertising in the following paragraphs. If there's at least one fact you didn't know before, imagine the difference it might make.

Engaging in pay-per-click (PPC) advertising has its own benefits and drawbacks. But what exactly is PPC advertising and what it can do to your business?

Business nowadays is doing different kinds of austerity measures when it comes to advertising their products and services. This is because of high rates of placing ads on print and on television. But there is a fast growing approach that businessmen can utilize to bring their services closer to the people and that is through Internet Marketing.

One tool that is causing internet marketing popularity is PPC advertising. This is a technique used in search engine marketing that requires one to pay a fee every time someone clicks an ad on your website. Usually this placement is done through a bidding process. If you are a top bidder for your keywords/phrases, you are sure to be on the number one spot on all search engines. Just be sure of the effectiveness of your ad copy to get the most number of clicks you need for your business.

Here are the benefits of PPC advertising are:

1.You need not be a genius in computer and technology to be able to run this ad campaign.
2.Immediate results are seen after a few days.
3.No need to make a website conform to the SEO rules.(but it helps alot because its free)
4.Nothing to lose even if you do not top the pages of different search engines. You can still always choose PPC advertising.
5.You can make use any search engine available.
6.You can type in any keyword you like.


But how exactly PPC advertising can increase traffic, leads and sales?

Think about what you've read so far. Does it reinforce what you already know about PPC Advertising? Or was there something completely new? What about the remaining paragraphs?

PRE-QUALIFIED TRAFFIC. All visitors of your website are already considered as a qualified consumer or buyer of your product. PPC advertising leads your customers to you for a lesser cost.

INSTANT EXPOSURE, IMMEDIATE PROFITS. PPC search engines enable you to get your desired results fast. They will have your website live within just a few hours which means immediate increase in sale.

CONSISTENT TOP LISTINGS. This is to get your website on top of the sponsored search results for free. You just have to choose the keywords related to your site and business and place them within your web pages. After this, you are done.

PPC advertising enables advertisers to control their advertising campaigns. Advertisers have effectively targeted their audience and set their own price per click. PPC advertising networks provide the platform to identify the desired audience by geographic setting, topic and industry. These networks have a list of websites of the publishers where the ads will be placed.

Tools are provided by the networks to check how the pay per click limit is working for a certain advertiser. If its still competitive, would it be even listed among the paid search lists or does it generate sales? Of course, if the advertiser made the highest bid, the better chances the ad will be seen in the search engine. These networks too provide protection for the advertisers against click fraud. This advertising set-up allows advertisers to set a daily budget for his ads, thus, less spending for unnecessary clicks. Advertiser will never go over his budget.

In PPC advertising, what are important are the keywords and phrases. You have to select at least ten "very specific" keywords that would give you the best traffic in the search. Then, write the ad creatively but straightforward. Tell the truth about your product or service and do not lie. Good thing if your product or service will not disappoint those that are relying on your ad's promise - but what if it did otherwise? Important too is the clarity of the ad. Do not use very vague languages. Include important details like the price.

You should also remember to budget your bids. Do not go overbidding because you will only lose your money and do not go so low that your ads will never get the chance to show up. Check your profit against your spending. If you see no progress then most likely you have to drop your ad campaign.

More and more advertisers have been using PPC advertising and it will continue to grow faster than any online advertising techniques.

PPC advertising is sorta new in online marketing and it is going to continue in the years to come. For advertisers, this means increase revenues with fewer advertising expenses, savings, more sales, good return of investment (ROI) and effective ad campaigns in the days to come.

If you've picked some pointers about PPC Advertising that you can put into action, then by all means, do so. You won't really be able to gain any benefits from your new knowledge if you don't use it.

Andy Ray Uppole is an artist from Peoria, Illinois that specializes in audio and video production, graphic design, commercial art, and creative consulting. You can contact him by calling 209.509.4120 or email him at subversiondesignsolutions@gmail.com

Friday, August 5, 2011

Advertising And Branding Today

Watch any given television long enough, and you’ll be greeted by advertisements. And in today’s ever-competitive market, the real story is behind the scenes, where companies face a constant battle to stay ahead of the competition. And with brand names offering hugely lucrative contracts for the right image, the art of advertising today is massively important.

The actual art of advertising and branding is a lot more sophisticated and in-depth than the consumers they target may realize. Long before an advertisement even reaches the screen, or print, it has been subject to pain-staking research, focus groups, marketing surveys, and many other methods of determining the current state of the target market. Without this information, releasing a product runs the risk of commercial suicide if the consumer isn’t ready. There’s no such thing as luck where advertising a brand, either established or new, is involved. It takes a lot of hard work, grueling hours in meetings and highly skilled teams of creative minds to finalize a concept.

Part of this process, and a way of determining whether a new brand and accompanying advertisement has succeeded or not, is actually one of the simplest. By providing a group of consumers with either an image, a tag line, or even just a combination of colors and sounds, and they recognize the brand behind the advertising, then the hard work has paid off.

This is where the advertising and branding of a product is so important, by firstly ensuring that consumers will recognize a given product or brand. The next important factor is actually persuading consumers to associate certain attributes with your product. These can range from reliability, pricing, value for money, etc. This is one of the most difficult, yet most intrinsically important sources of advertising and branding success. An instance of this is if you mentioned mouthwash – is there a brand that springs to mind immediately? How about favourite destinations to go on vacation – does one resort receive more recommendations than others? Even if that particular resort hasn’t been visited by everyone who mentioned it, just the fact the advertising of that resort makes it sound so enticing that they perceive it’s the destination they should go to, is a sure sign of successful brand advertising.

Yet if successfully advertising a brand is difficult enough to begin with, it can be even more so trying to reach out to new markets with the same product. The stronger the brand and the more successful the initial advertising campaign, the more difficult it becomes to find new avenues. Despite possibly having the number one product on the market, any new advertising still needs to go through the whole process again from scratch. After all, what worked for one product is not guaranteed to work for another.

And this is where the true power of advertising and branding becomes apparent, and is the strongest proof yet that it’s one of the most important in determining whether a company succeeds or fails.

If you need help branding yourself or your company, creating advertisements, and marketing collateral we can help.

Andy Ray Uppole is an artist from Peoria, Illinois that specializes in audio and video production, graphic design, commercial art, and creative consulting. You can contact him by calling 209.509.4120 or email him at subversiondesignsolutions@gmail.com

Wednesday, August 3, 2011

7 Surefire Ways To Increase Your Traffic

So, we all know what is at the core of it all, traffic is the most essential thing to a successful company on the internet. Aside from ensuring that you have a great product to sell, and you have your company’s internal organization well taken core of, it would be time to get to the nitty gritty of things, generating traffic.

If you already have a site and you think that you're not getting the traffic that you're supposed to be getting, then its time to reconsider what you are doing. If you are contending in these very competitive niches, you should always be a step ahead of your competition, increasing your traffic flow should have been done starting yesterday.

Timing is essential, that’s an old adage known to everyone. But with generating traffic, you should always be on your toes and be a day ahead of everyone. Never think of today and tomorrow as a starting point for making your site traffic laden, it should always have been yesterday.

To help you out in generating more traffic for your site, here are some seven surefire ways to increase your traffic starting from yesterday.

1) Invest in good advertising with search engines

Google’s Adwords and Yahoo’s Overture provide great advertising schemes that are very truly popular and assures great traffic. Although with this surefire way to increase your traffic would cost some money. While some would shy away from spending money to increase traffic, it is imperative in this case to do so because Adwords and Overture is the top surefire way to increase your traffic.

You could see for yourself the success this search engine advertising methods have reaped rewards for so many companies. Lots of site feature these advertising system and many have signed on to reap the benefits. Do not be left behind. Every penny is worth it with using Google and Yahoo’s advertising.
(You can email us at subversiondesignsolutions@gmail.com to request a FREE $100 coupon for Adwords to get you started)

2) Exchange or Trade Links with other sites

With exchanging links with other sites, both of you will benefit from the efforts both of you do to enhance your sites traffic. When one site features another sites link, they could provide one another with the traffic one site generates. The efforts are doubly beneficial because it would seem like both of you are working to generate more traffic. The more links traded with more sites the more traffic could be expected.

3) Use Viral Marketing

Viral marketing allows you to spread the word about your company and product without any costs or if ever low costs only. This is a marketing method that can be quite sneaky; you can attach your company’s name, product or link to a certain media such as a funny video, entertaining game, an interesting article or a gossip or buzz. With this method, people get infected with the creativity and entertainment of the medium that they will pass it on to many people.

4) Search and use proper keywords or keyword phrases for your sites content

Search engines look for certain keywords that they would show in their results page. In doing so, having the right keyword and keyword phrase is a high requirement in ranking in high in search engine results. You could write your own content or you could hire someone to do it for you. Googles Adwords Keyword Tool is free to use and we definitely recommend it.)

5) Write Articles that can lead traffic to your site

Submit articles to sites that would contain the same subject that your site deals in. If you sell car parts write press releases and articles about cars and car parts. Attach your sites description and services at the end of the article as well as the link.

6) Join forums and form online communities

Capture a market and show your expertise and credibility. When you found a good foundation for your site, people will trust you and your site and will pass on to many people their trust. Traffic will certainly increase because they know that you can provide what they need.

7) Lastly, Offer newsletters.

If many people know what you are about and your existence is shared with many others, you will find a loyal traffic that can provide you with more traffic by recommendation. If you arouse the curiosity of your customers they would be pushed to help you with your traffic.

Andy Ray Uppole is an artist from Peoria, Illinois that specializes in audio and video production, graphic design, commercial art, and creative consulting. You can contact him by calling 209.509.4120 or email him at subversiondesignsolutions@gmail.com

Tuesday, August 2, 2011

5 Simple and Easy Ways to Advertise Online

Most people in business agree that advertising is everything! Regardless of whether you have a product, a service, a hobby website or just want to share pictures of your vacation, you have to advertise it to get traffic to your site, blog, or whatever the case maybe.

Not all traffic is equal. There are services that can help you drive tons and tons of traffic to your site like safelists and traffic exchanges and it won't do you any good at all because it's not targeted.

For example all of the many different 'surf for traffic' or 'traffic clicking' programs that are out there. If you have a website that is about your hobby model airplanes (like my grandpa,) then what good is this traffic really going to do for you? Who's uses these services?

Webmasters and marketers who want traffic on their own site. So they most likely won't spend any more time on your page than is required by the little timer these services use and then they will be gone again. Even if your site is about these traffic services (this is about the only time you will see any benefit from using such a tool) you will still have to spend a ton of time just surfing and clicking around to get a real benefit from these programs. Once marketers realized this they switched gears. They started promoting all the different programs to a lot of other marketers to get them in their down lines, so they could get some traffic as a bonus.

The Bottom-line is... You need targeted traffic. So here are some tips on how you can generate exactly the traffic you need and bring the visitors you want to your website without having to chase after them.

1. Content
What is your site about? Do you just have a page with a lot of links and not much else?

If this is the case, think about adding some content to your website that will be of value to any potential visitors. You can write articles or find articles at one of the many directories that you can reprint on your site.

2. Talk about your experiences in your subject matter.
You don't have to put up some kind of resume (although that can work too), but rather try writing about what you are doing, as it relates to your topic of choice. Let's look at the model airplanes again briefly, you could talk or write about the latest plane type you built, how the last time flying your plane went, what challenges you run into or perhaps even post some pictures of your plane or of you flying it.

3. Forums and bulletin boards.
You could add a forum or bulletin board to your website where your visitors can interact with each other. There are a lot of free services available out there that you can use to either remotely host a forum for you, or even software you can install on your website's server. To find some of these, just head over to your favorite search engine and you will definitely find plenty to choose from. (I love google!)

While you are visiting the search engine, why not run a search for any bulletin boards and forums that are already out there on your chosen topic? You could visit those and interact with the visitors there and since many allow you to post a signature or a profile, you could add a little line about your own site with a link (just check the rules of the forum first so
you don't violate any of them).

4. Start a blog.
Blogs are very popular and search engines love them because they provide constantly new and fresh content. Your blog would be a great place to talk about what you are up to that day. So if you spent some time today buying new parts for your plane you could write about where you found them, how much they cost you, why you chose those parts, anything really goes.

The really great part about this is that you can point links from your blog back to your website, so when the search engine stops by to grab and index your latest content, it will also stop by your website and you will start seeing very targeted traffic heading your way.

5. Write articles.
Writing articles isn't hard and can be a great source of fresh, new traffic to your website. There are a lot of ezines on any topic out there and there are also a lot of directories where you can share your article.

Basically, what you do is write an article and then add a small resource box that links back to your website (just like a signature) and then let other ezine publishers know that you are allowing them to print your article in their ezine. And many publishers go to the article directories to find new content for their newsletter and even their websites. And since there are
websites and ezine newsletters on any imaginable topic out there, you can't lose. Write an article every couple of days and post it in the directories (even one a week or every two weeks will start getting you traffic). Very soon you will find new traffic coming from search engines, newsletters and websites.

Best of all, these 5 simple tips will bring targeted traffic, meaning the visitors are coming to you because they are interested in what you wrote and they are absolutely free!

So there you have it. Whether you have a simple and basic Work at Home Business or a significant Internet Marketing enterprise you can benefit from these 5 easy and simple ways to advertise and drive traffic to your website at absolutely no cost.

Andy Ray Uppole is an artist from Peoria, Illinois that specializes in audio and video production, graphic design, commercial art, and creative consulting. You can contact him by calling 209.509.4120 or email him at subversiondesignsolutions@gmail.com

Monday, August 1, 2011

3 Foolproof Ways To Outsmart Your Competition

Let's face it...competition is here to stay.  There will always be someone waiting in the wings to take your customers away from you and into their realm.  Yeah, you're always going to have to be on the lookout for new ways to outdo the competition, but there are 3 ways you can minimize the impact they have on your business.

1. Implement Unconventional Marketing Strategies
Standing out from the crowd is sometimes hard to do with so many businesses mimicking the marketing campaigns of their competitors.  Sure, we all want to be successful, and when we see others using a method and prospering there's an urge to jump on the band wagon and enjoy the same success.

Rather than joining the pack, look for ways to advertise that no one else is using. Internet marketing is a good example.  Most Internet marketers use ...you guessed it the Internet to market their products.  Why not get high impact postcards printed and use them to direct people to your Website?  Hey, no one else is doing it!

2. Discover Hidden Markets
Your competitors are missing out on something!  Dig around until you discover what it is, and get a corner on that market niche.  Once you've discovered your secret gold mine, revise your sales copy, and Website to address the specific market you've uncovered.

If you're a Multi Level Marketing representative you might want to consider the following niches.

"    Employees:  The freedom that comes with being your own boss is a dream that many employees hope for, but never experience.  Go ahead...let them know that dreams do come true...there's an opportunity to be their own boss waiting just for them.
"    Stay-at-home Moms:  Most stay at home. Moms are sacrificing finances for the well-being of their children. They would jump at the chance to raise their children and make a little money too.
"    Retirees:  What does the future hold for someone looking at retirement?  It could be that there is a lot of spark, and dreams still pulsing inside...and now...they'll have the time to invest their long time dreams!

3. Become the Expert
We all respect the opinions and insight of someone who really knows a subject inside and out.  Yeah, take the time to research, get to know all of the ins and outs of your product...then emphasize it in your marketing campaign. True knowledge can't be faked. Consumers will know who the expert is. 

You don't have to put all of your eggs in one basket to zero in on one product, but you can emphasize your expertise in one area. Remember that people often expect to pay more for expert advice! You may want to raise your price a little bit, get testimonials, and find another expert to endorse you. 

You don't have to let the competition get one over on you when you position yourself for success!

Andy Ray Uppole is an artist from Peoria, Illinois that specializes in audio and video production, graphic design, commercial art, and creative consulting. You can contact him by calling 209.509.4120 or email him at subversiondesignsolutions@gmail.com

Thursday, July 28, 2011

A Pay Per Click Beginner's Guide.

Should you Pay Per Click?

Commonly refered to as PPC among the savy internet marketers. If you have been marketing online for any length of time you have probably seen PPC eat up your advertising dollars with little or no results.

You research and choose the hottest keywords, then burn through your daily budget in an hour with no sales. The myth that mega traffic produces mega profits is just that. A myth.

Traffic is great. Traffic improves your search engine ranking. It increases word of mouth advertising. Traffic gets you more traffic, but when you are paying a pretty penny for each and every click you want sales.

You may remember the class action law suit against Google. A group of businesses sued Google claiming the company didn't do enough to prevent click fraud so they lost money in their PPC campaigns.

In my less than humble opinion, click fraud was not the culprit. For those who don't know, click fraud is when someone who publishes Google Adsense ads clicks on ads on their own sight to make money with no intention of purchasing the product advertised.

As I said, in my opinion click fraud was not the culprit. It was badly chosen keyword phrases. Instructions on how to choose and bid on keyword phrases are available on the PPC sites so I won't go into the mechanics of bidding.

The important thing is, if you chose the most popular keyword your ad will show up in hundreds maybe even thousands of searches an hour. This means you will recieve hundreds maybe even thousands of clicks a day.

Mega traffic right? For instants. If you are selling hand painted porcelain piggy banks and you bid on the keyword "bank". Who will see your ad and possibly click on it? People looking for online banking, people looking for a rock band called "Bank", kids writing a report for school on the banking industry. In other words, people who don't want what you are selling.

They will click on your ad without reading the whole thing and go "This isn't what I want." and hit the back button. Remember, it cost you money for them to click. It costs them nothing, so people aren't careful about what they click on.

Choose your phrase carefully. You want clicks from visitors who are looking to buy what you are selling. Target your phrase. Bid on "porcelain hand painted piggy banks" if that is what you are selling. People who do broad searches are just looking. People who target their searches are looking to buy.

Will you get less traffic? Yes. Will you make more sales? Maybe, depending on your product, how easy your site is to navigate, your prices, etc, etc...

The point is, with PPC, looky loos cost you money. Save the most popular keywords for your free traffic sources. Target your PPC so that only credit card in hand buyers click your ads.
.
Andy Ray Uppole is an artist from Peoria, Illinois that specializes in audio and video production, graphic design, commercial art, and creative consulting. You can contact him by calling 209.509.4120 or email him at subversiondesignsolutions@gmail.com

Wednesday, July 27, 2011

7 Things You Can Do Today To Make Google Fall Head Over Heels In Love With Your Small Business Website

Creating your own small business website can be a scary thing to do and extremely tough. It requires some planning to get it right and make Google sit up and take notice of your site at first glance. Small business website search engine optimization (SEO) is one of the keys, but all too often, business people leave the creation of their websites up to a family member or a friend who happens to know something about it. This is strange, for they wouldn't dream of letting the same people build their bricks and mortar store or office. This is why business owners should leave it to the professionals.

Of course, getting an expert who fully understands small business SEO to build your website is not likely to come cheap, but it may be the best solution if you are starting out from scratch. However, this article is aimed at those small businesses that already have a website, but are disappointed at how poorly it performs. If you're frustrated because your website appears on page 42 of the Google search results, and no one is visiting your website, here are 7 things you can do to quickly improve your results.

1. Create an Effective Website Title Tag, Description Meta Tag,
and Keywords Meta Tag

The most important part of any website page (in the eyes of the search engines) is the title tag. The title is enclosed between the opening title tag: and the closing title tag: . It is located in the head section of an HTML document, or web page. You should use your page's main keyword in your title. Try to use your main keyword near the beginning of your title, and perhaps again near the end. But always strive to make your title readable, and not obviously keyword stuffed. You must also make sure it appears on the main page at least 3 times, but don't be to repetitive.

Your description tag plays an important role in SEO for your local small business. This tag is used by most of the search engines in their listings, so you need to spend some time getting this right. The description tag looks like this:
<meta name="description" content=
and it is also found in the head section of your web page.

Something brief such as, "Acme Dynamite, Makers of Green Dynamite," gets the message across, but you could do much better. Try to list benefits rather than features, and use your main keyword in your description as well. Keep your description reasonably brief, but not too short. Something like, "Acme, Inc., Makers of the Strongest, Most Powerful and Affordable Dynamite on the Planet" is better.

Like a headline for an ad or sales flyer, your description may take time to develop. Start with a list of all of the benefits your product or service offers and then try to write 20 different descriptions for your site based on those benefits. Test your descriptions by reading them to your customers, employees or others familiar with your business. You'll find out which description resonates most strongly with your potential prospects - and that's good for the search engines and for your sales.

The keywords tag, again found in the head section of your web pages, looks like this:
<meta name="keywords" content=
The keywords you choose for your page are important, because they tell the search engines what should be found on the page. Google and all the other search engines present search results based on relevancy – how relevant your web pages are to the keywords and phrases your prospects are searching for.

Keep your keyword phrases to less than seven and don't repeat the same words. For example, if you have two keyword phrases, which are, "blue widgets" and "bright blue widgets," you should only include unique words after including the first "blue widgets" keyword.

Curious to know what your Title, Description, Meta and Keyword tags currently look like? Here's a simple tip – just go to any page of your website, then click on "View Source" or "View Page Source" from the "View" menu. Or Ctrl+U in most browsers. There you'll be able to see exactly what your tags are telling Google when they crawl your site.

2. Optimize Your Website Copy

Your website copy consists of the words on every page of your site. Try to make it interesting and informative. One simple way to arrange your articles, or informative pages, is to use a simple three-step format. Begin with an introductory paragraph that tells your visitor what you are going to tell them. Then in the next two or three paragraphs, tell them. Finally, wind up the article by telling them what you just told them.

This may seem overly simple, but it works. Speak to your website audience as you would to a seven-year-old child. Don't patronize them, but lay it out clearly in simple steps using straightforward language that anyone can understand.

When writing your copy for each of your pages, make sure to focus on one or two keywords per page. If you are selling dynamite in all colors and you also sell blasting caps, then dynamite should be on one page and blasting caps on another. Keep it simple for your customers and the search engines by focusing on one idea per page and your customers will thank you for it, and Google will thank you too.

3. Establish an Acceptable Keyword Density for Your Website Copy

While optimizing your website copy you also need to establish a keyword density that is acceptable to the search engines. Opinions differ, but somewhere between 2% and 5% is probably about right. This means that for effective small business SEO, your main keyword phrase should appear around three times for every 100 words.

Where your keyword appears is important too. Try to use your main keyword or phrase twice in the first paragraph, once in the second paragraph, once around the middle of the article, and once again near the end of the article. Try to start and end the first paragraph with your main keyword if possible, but don't force it. Always aim for copy that is readable before copy that has perfect keyword density.

4. Create Quality Back Links to Your Website

Increasingly, the search engines are giving added weight to the number of quality back links your website has. It used to be that reciprocal linking was quite acceptable, and it still is, but now Google and the other search engines give higher credibility to one-way back links as far as your search engine rankings are concerned.

And it's not just any back links either. You need to have quality back links, or back links from sites that are similar to yours. It's not much good getting a back link from a site about butterflies if your site focuses on racing cars. With Google, it's all about relevance. You should also strive to get back links from so-called authority sites. These are sites that the search engines deem to be an authority on their chosen subject. They tend to be quite big and to have been around for some time. Google gives more reward for .edu backlinks and its not really as hard as you would think. I have some from Harvard and I've never been there in my life.

5. Use Local Directories Effectively

If you are marketing to a local market, then make use of local directories. How do you find them? If, for example, you are located in New York, then go to Google and search for, "directory" + "new york." This will return a list of all the local directories in that city. You could even try searching for, "green dynamite directory" + "new york," if you are marketing blue widgets.

Once you find a suitable directory, submit your website to it. People do search on local directories, so even if your product has worldwide appeal, there's a greater chance that you will get the sale if someone finds you in a local directory over someone else located in another continent who can deliver just as cost effectively or as quickly.

6. Create a Proper Site Map and Google Site Map

Every website should have a site map. This is merely a directory of all your site's pages with links to every one. You should have a link from every page of your site back to your site map, and your site map must be updated whenever a new page is added.

A Google Site Map is also a site map, but one that is in a special format that Google can easily spider. It has the great advantage of allowing Google to instantly "see" your site and evaluate it. It can be a very useful tool in getting Google to index your site more quickly than otherwise. For more information on creating a Google Site Map, go to: http://www.google.com/webmasters/sitemaps/.

7. Add Fresh Original Content to Your Website at an Acceptably Measured Pace

Your website should never be considered finished. It should always be a work in progress that is constantly expanding with fresh and original content. The easiest way to do this is to add new articles on specific subjects on a regular basis. One article a week is the least you should aim for, but don't add content too quickly either. Dumping 100 articles a day into your site will ultimately work against you, because the search engines look for organic growth – in other words, growth that seems natural. Since it's not likely that you were able to write 100 articles in one day, Google and the other search engines will see this as unnatural and will count it against you in your page ranking.

SEO for your local small business is easier than you might think. Getting Google to fall head over heels in love with your small business website is not rocket science. You only need to implement a few simple things on a regular basis, and over time Google will notice and your page rank – and your placement with the search engines – will start climbing.

Andy Ray Uppole is an artist from Peoria, Illinois that specializes in audio and video production, graphic design, commercial art, and creative consulting. You can contact him by calling 209.509.4120 or email him at subversiondesignsolutions@gmail.com

Monday, July 25, 2011

An Introduction To Search Engine Optimization And Web Design

Create a website and in no time at all you will be receiving visitors, right? Wrong. It can take time before a search engine finds and indexes your site. Once it does, it is by no means any guarantee that you will be one of the first sites listed under your subject. Search engines index billions of pages and even the most obscure subject can have thousands of pages.

So how do you put your webpage at the head of the pack? It all comes down to search engine optimization. Search engine optimization, or SEO, is the term used to describe methods and tricks used that will help improve how search engines rank your page. The higher that your page ranks, the better chance your page will be selected by someone searching, resulting in more traffic to your site.

Search Engines like Google, Bing, and Yahoo! use complicated, highly guarded algorithms to rank your website that can be so confusing Einstein himself would have trouble figuring it out. Instead of focusing on those issues, let us instead focus on a few basic areas that will help improve your websites ranking. 

One final note about search engines: The most popular search engine right now is Google.

Keywords
Choosing the right keywords for your page is the most important step in SEO. In actuality, "keywords" usually key phrases since you will be choosing about three or four key phrases for each page of your website and rarely focus on a simple word. It is important that you are specific when picking your phrases. You need to stay away from generic terms such as “cat,” “television,” or “car.” Pick phrases such as “marketing consultant”, “plasma television”, or “Chevy Corvette”. The more specific you can be the higher that your page will be ranked, and the better chance your page will be found by your target audience.

To pick the right phrases, think about what words you would type in when looking for your site. Ask your friends and family members what they would type into the search engine. Understand that television and TV are two different words and not interchangeable in the minds of search engines. Going back to my example of Creative Marketing Consultant, I might choose the keywords of “Creative Marketing Consultant”, “Professional Marketing Consultant”, and “Consultants in Peoria, Illinois” for a marketing consulting website. Keyword phrases should only be about three to four words long.

Domain Name
If you have not picked a domain name, it is best to pick one that uses at least one of your keywords in it. Use dashes to help separate the words, if desired. A website named http://www.marketingconsultingpeoria.com or http://www.creativemarketingconsultants.com is better than http://www.randombusiunessname.com. For even better results, choose something that is specific to your keywords. That said, it is believed that search engines may rank domain names with  two or more hyphens lower because they are usually associated with lower-quality or spam-ridden sites.

Anchor Tags
Anchor tags, also known as anchor text, are the visible hyperlinked text on the page. Search engines typically weigh them heavily. Make sure that your anchor tags contain as many of your keywords as possible. Also, they should not be too long, although there is no limit, and be a clear indication of what the user will find by clicking on it.

Headings
When designing a webpage for search engine optimization, it is important that you use headings (, , ) for your titles instead of graphic images. Search engines weigh headings heavily as an indication of what content to index your pages. Therefore, it is important that your page have headings that include your keywords. Pages without any headings rank lower in search engine results.

Meta Tags
Meta tags help search engines index a website correctly. Although there are quite a few meta tags to choose from, the two most important are description and keywords. If you do not place these two in your heading section of your website, search engines will decide for themselves, usually by taking information from the first text it can find. Here is an example of each of the meta tags.

• meta name="description" content="An introduction to search engine optimization, or SEO, including how to pick and use the right keywords, use meta links, title tags, alt tags, image names, site maps, links, and headings.

•  meta name="keywords" content="search engine optimization, SEO, webpage design, choosing keywords, anchor tags, headings, meta tags, title tags, alt tags, image names, site maps, robots.txt, keyword spamming or stuffing, web content development

The description should be about 170 characters long and never exceed 200 characters--including spaces and include all the major keywords for the webpage. Notice that commas separate the keywords and there is no comma after the last keyword in the sequence. Also, try not to repeat a word more than twice in the listing. A lesser important meta tag is the author tag. While it will not help your website be ranked higher, including it will help your company or your name be recognized.

It is critical that your description and keywords are accurate and relate to that page. Listing words or phrases that are not included in the text of the page lowers their relevance ranking. Search engines will rank the relevance of terms based on how many times the term occurs on the page, the position they are located in the document, the length of the document and the “weight” of the search term. Weight is determined by how often and the location of the keyword. Words that appear in the title, headings, and tags are considered heavier than other terms.

Title Tags
Technically, the title is a meta tag but because it is probably the most important one, it is listed separately. It is also what search engines list first, so it should be carefully thought out. Make sure you have a unique title for each of your pages.

The title tag is placed in the header section inside . Most people simply place the name of their site in the title tag, which is not good SEO. Instead, place your most important keywords phrases inside the title tag without listing them. For example, instead of saying “Andy's consulting” say, “Andy's Consulting - Home of the finest creative marketing consultant in Peoria, Illinois”.

Length is also important. Google displays 66 characters of a title tag, cropping between words. Yahoo! allows much longer titles, up to 120 characters. Therefore, you are best to include a title that is at least 66 characters long and subtitle that is an additional 54 characters long. You also want to consider what will be displayed by web browsers, such as Microsoft Internet Explorer or Mozilla Firefox, and Google Chrome. What would be displayed if a visitor bookmarked your site or on browser indexes?

Alt Tags and Image Names
Search engines only index text. However, they do index the alt tags associated with images. This is why you should label each image on your website with tags that use your keywords whenever possible and relevant to the image. Do not include alt tags that are simplistic. Be as specific as possible without going overboard.

File names are another great place to include keywords. While you cannot include spaces in a file name, you can separate your keywords with hyphens (-) or underscores ( _ ), which will be perceived as spaces by search engines. Going back to the above picture, instead of naming it “image1.jpg” list it as “american_wirehair_kittens.jpg” or “wirehair_kittens.jpg”.

Site Maps
Site maps are documents that can be submitted to search engines that help them learn the structure of your site. You need to set up a site map that has a direct link to every page on your site and place a text link to that site map on the index page of your site. You can also submit this site map to search engines such as Yahoo! and Google.

Robots.txt
The robots.txt file is a file that you place on your web server that instructs web robots which directories can or cannot be crawled. A robot is a program that searches the web hypertext structure looking for websites to index. They are also known as web wanderers, web crawlers, or spiders. Robots.txt implements the Robots Exclusion Protocol, which allows the web site administrator to define what parts of the site are off-limits to specific robots. The very basic robots.txt file will simply contain the text:
    User-agent: *
    Disallow:

This signals that any robot can search all of the pages on your website. If there is a page on your site that you do not want robots to index, simply insert a backslash and list it after disallow. For example, if you want to exclude the page “www.calebscattery.com/friends.html” you would place the following in your robots.txt file:
User-agent: *
    Disallow: /friends.html

Once you have created and uploaded your robots.txt file, you can make sure it is valid by going to Robots.txt Checker [http://tool.motoricerca.info/robots-checker.phtml].

Keyword Spamming or Stuffing
Keyword spamming, also known as keyword stuffing, is when irrelevant keywords are included on a webpage in the hopes of attracting unsuspecting surfers to the site. This can be done in a variety of ways such as listing phrases at the bottom of the page, including hidden text on the page, or other methods. This is also the most popular of the “black hat SEO” methods, or unethical search engine optimization. DON"T DO IT OR YOUR SITE WILL BE BANNED
Search engines are good at recognizing these tactics. Sites that employ these methods are either ranked lower or, in extreme cases, removed altogether from the search engine. Even if the web robot does not recognize your methods, your competitors might and then report you.  

Web Content Development
Each page of your site needs to contain at least 250 words, although 500 words would be better. When web robot visit, they will read your site from top to bottom, left to right. For that reason, try to include your keywords very early on in your text and then a few more times within your text and in the last sentence of your text. Do not list the words or repeat words just to repeat words. You have to write your content for humans too. ;-)

It is also important to note that web robots “count” any html, Cascading Style Sheets (CSS), JavaScript or other code listed on the site. Learn and use external style sheets to remove it from your page. It is believed that most robots will only look at the first 80-100 lines of code--including any blank lines you may have included. If your text is buried at the bottom, it might not get included when they index your page.

Spending the time to optimize your site for search engines is as important as developing quality content when it comes to finding and keeping visitors. Having the best site in the world does no one any good if it cannot be found. Good SEO should not change the content of your page or alter it significantly. It will only alter its ranking by search engines.

Andy Ray Uppole is an artist from Peoria, Illinois that specializes in audio and video production, graphic design, commercial art, and creative consulting. You can contact him by calling 209.509.4120 or email him at subversiondesignsolutions@gmail.com

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